Rascasse Audience Intelligence

Halls (cough drop) Target Market in Germany

A data profile of the people who buy, follow and care about Halls (cough drop) in Germany — modelled from more than twelve digital signal sources. Halls (cough drop) has an estimated audience of 259,008 people in Germany.

#2443among Brand in Germany#931in Food & Beverages

The average Halls (cough drop) fan in Germany is 42.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Halls (cough drop) profile in Germany.

Audience size
259K
in Germany
Gender
52.7%♀
47.3% male
Age
42.2
average years
Country rank
#19201
Brand in Germany
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Halls (cough drop)

52.7% are female, 47.3% are male, average age 42.2.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Halls (cough drop) audience in Germany
MetricValue
Female52.7%
Male47.3%
Average age42.2
Estimated audience size259,008
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Halls (cough drop) audience in Germany
Age bracketShare%
16-1913%
20-2917%
30-3920%
40-4923%
50+27%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Halls (cough drop) audience comes from Germany.

Worldwide audience distribution share by country for Halls (cough drop)
CountryShare
United States14.1%
Brazil9.2%
India6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Halls (cough drop) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Halls (cough drop) customers by region in Germany
#RegionReachAffinity×
01Berlin~20K1.55×
02Hessen~20K1.12×
03Nordrhein-Westfalen~60K1.09×
04Hamburg~6K1.08×
05Baden-Württemberg~40K1.07×
06Bayern~40K1.03×
07Sachsen-Anhalt~7K1.02×
08Niedersachsen~20K1.01×
09Rheinland-Pfalz~10K1.00×
10Saarland~3K0.94×
11Bremen~2K0.94×
12Sachsen~10K0.92×
13Schleswig-Holstein~8K0.89×
14Brandenburg~7K0.88×
15Thüringen~6K0.88×
16Mecklenburg-Vorpommern~4K0.79×
Fig. 06

Affinity by region

Affinity by region — Halls (cough drop), Germany
0.79×1.00×1.55×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Halls (cough drop). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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