Jimmy Dean Sausage Audience in United States

Jimmy Dean Sausage has an estimated audience of 331,583 people in United States. 22.4% are female, 77.6% are male, average age 42.5. Top regions: Texas, California, Florida. Top brand affinities: Cracker Barrel Old Country Store, Tim Horton, Staples (Canada), French press, IHOP.

The average Jimmy Dean Sausage fan in United States is 42.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Cracker Barrel Old Country Store, Tim Horton, Staples (Canada), with strongest over-indexing on Cracker Barrel Old Country Store (33.68× the country average). Demographically, the Jimmy Dean Sausage audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Jimmy Dean Sausage fans

Demographic split for Jimmy Dean Sausage audience in United States
MetricValue
Female22.4%
Male77.6%
Average age42.5
Estimated audience size331,583

Audience persona

The typical Jimmy Dean Sausage fan in United States is more male, around 42.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Cracker Barrel Old Country Store.

Top regions in United States

Top regions ranked by reach for Jimmy Dean Sausage in United States
RegionReachAffinity
Texas32,9491.16×
California31,8400.87×
Florida23,5111.05×
Georgia13,3231.3×
North Carolina12,2771.23×
New York11,2430.61×
Virginia9,0881.13×
Illinois8,1720.74×
South Carolina8,0911.62×
Pennsylvania8,0440.72×
Tennessee7,6831.16×
Louisiana7,2971.71×
Ohio7,2860.71×
Washington7,1311.07×
Arizona6,9541.03×
Alabama6,9441.5×
Michigan5,9930.69×
Missouri5,3701×
New Jersey5,1940.62×
Maryland5,1020.89×
Minnesota5,0591.06×
Colorado4,8610.93×
Indiana4,7060.78×
Massachusetts4,6410.71×
Mississippi4,3581.6×
Oklahoma4,3521.18×
Wisconsin4,2160.85×
Oregon3,7841×
Arkansas3,7001.35×
Kentucky3,6480.88×
Utah3,1551.06×
Nevada2,9590.92×
Kansas2,9121.11×
Connecticut2,7560.83×
Iowa2,6760.98×
Idaho1,8941.14×
New Mexico1,5920.96×
Nebraska1,5670.94×
West Virginia1,4210.92×
New Hampshire1,1640.89×
Hawaii1,1570.81×
Maine1,1160.94×
Montana9951.08×
Alaska9481.34×
North Dakota8291.22×
Delaware7790.85×
South Dakota7360.96×
Rhode Island7090.67×
Washington, District of Columbia6230.62×
Wyoming5031.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jimmy Dean Sausage audience
BrandAffinityCategory
Cracker Barrel Old Country Store33.68×Food & Beverages
Tim Horton32.08×Sports
Staples (Canada)12.53×Business & Career
French press84.68×Home & Garden
IHOP11.88×Food & Beverages
Waffle House13.71×Food & Beverages
Corner Bakery Cafe46.44×Food & Beverages
Canva14.84×Technology & Electronics
Tropicana42.25×Food & Beverages
Monster High26.1×Kids & Family
Beefeater Gin41.48×Food & Beverages
White Chicks14.35×Movies & TV
Prepackaged meal14.12×Food & Beverages
Great Clips5.21×Beauty & Wellness
Michelob ULTRA18.53×Food & Beverages
SurveyMonkey16.35×Business & Career
Blended whiskey9.08×Food & Beverages
Bad Santa20×Movies & TV
Beatboxing13.18×Music & Radio
Empanada14.67×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jimmy Dean Sausage audience
TraitClusterScore
Luxury OrientationPREMIUM2
IndulgenceJOY1.64
Quality AwarenessPREMIUM1.47
Risk AppetiteTHRILL1.46
Price SensitivityPREMIUM1.28
Convenience OrientationPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Jimmy Dean Sausage
CountryShare
United States96.9%
United Kingdom1.8%
Germany0.8%

See Jimmy Dean Sausage audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Jimmy Dean Sausage have in United States?

Jimmy Dean Sausage has an estimated audience of 331,583 people in United States, concentrated in Texas and California.

What is the gender split and age of Jimmy Dean Sausage fans?

22.4% of Jimmy Dean Sausage fans are female, 77.6% are male, with an average age of 42.5 years.

Which brands do Jimmy Dean Sausage fans like most?

Jimmy Dean Sausage fans show strongest brand affinity for Cracker Barrel Old Country Store (33.68×), Tim Horton (32.08×), and Staples (Canada) (12.53×) over the country average.

Where do Jimmy Dean Sausage fans live in United States?

Jimmy Dean Sausage fans in United States are most concentrated in Texas (reach 32,949), California (reach 31,840), and Florida (reach 23,511). These three regions account for the largest share of the active audience.

What other brands do Jimmy Dean Sausage fans also like?

Beyond Jimmy Dean Sausage itself, the audience over-indexes on Tim Horton (32.08×), Staples (Canada) (12.53×), French press (84.68×), and IHOP (11.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jimmy Dean Sausage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.