Rascasse Audience Intelligence

Empanada Audience in United States

A data profile of the people who buy, follow and care about Empanada in United States — modelled from more than twelve digital signal sources. Empanada has an estimated audience of 1,979,829 people in United States.

#99among Dish in United States#6357among Topic in United States#873in Food & Beverages

The average Empanada fan in United States is 40.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Sarah Michelle Gellar, Touch (TV series), Ryan Phillippe, with strongest over-indexing on Sarah Michelle Gellar (28.34× the country average).

Demographically, the Empanada audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Tradition, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Empanada fan in United States is more female, around 40.4 years old, with strong Tradition tendencies and a notable affinity for Sarah Michelle Gellar.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Empanada profile in United States.

Audience size
2M
in United States
Gender
62.1%♀
37.9% male
Age
40.4
average years
Country rank
#14346
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Empanada fans

62.1% are female, 37.9% are male, average age 40.4.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Empanada audience in United States
MetricValue
Female62.1%
Male37.9%
Average age40.4
Estimated audience size1,979,829
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Empanada audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3922%
40-4924%
50+19%
Fig. 04

Worldwide distribution

23.2%

of the worldwide Empanada audience comes from United States.

Worldwide audience distribution share by country for Empanada
CountryShare
United States23.2%
Spain8.1%
Mexico7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Empanada audience in United States is strongest.

Fig. 05

Top regions by affinity

Empanada fans by region: top regions in United States
#RegionReachAffinity×
01Florida~200K1.62×
02New Jersey~80K1.50×
03Connecticut~30K1.48×
04New York~200K1.43×
05Washington, District of Columbia~8K1.31×
06North Carolina~80K1.28×
07Virginia~60K1.28×
08Hawaii~10K1.26×
09Pennsylvania~80K1.22×
10Delaware~7K1.21×
11Georgia~70K1.20×
12Massachusetts~50K1.16×
13Colorado~40K1.16×
14Utah~20K1.16×
15Texas~200K1.13×
16Maryland~40K1.13×
17South Carolina~30K1.13×
18Illinois~70K1.12×
19Rhode Island~7K1.11×
20Nevada~20K1.09×
21California~200K1.05×
22New Hampshire~8K0.99×
23Arizona~40K0.97×
24Alaska~4K0.97×
25Ohio~60K0.96×
26Wisconsin~30K0.96×
27Idaho~9K0.95×
28Indiana~30K0.94×
29Kansas~10K0.91×
30Kentucky~20K0.90×
31Washington~40K0.89×
32Tennessee~40K0.89×
33Oregon~20K0.87×
34Vermont~3K0.84×
35Minnesota~20K0.83×
36Oklahoma~20K0.83×
37Nebraska~8K0.83×
38Maine~6K0.82×
39Mississippi~10K0.81×
40Louisiana~20K0.80×
41New Mexico~8K0.80×
42Alabama~20K0.79×
43South Dakota~4K0.79×
44Missouri~20K0.76×
45Michigan~40K0.75×
46Iowa~10K0.75×
47Arkansas~10K0.72×
48North Dakota~3K0.71×
49Montana~4K0.68×
50West Virginia~6K0.64×
Fig. 06

Affinity by region

Affinity by region — Empanada, United States
0.64×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Empanada audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Empanada audience
#·InterestCategoryAffinity×
01Touch (TV series)Movies & TV71.52×
02Sarah Michelle GellarMovies & TV28.34×
03Ryan PhillippeMovies & TV17.08×
04Pollo CamperoFood & Beverages7.00×
05PueblaTravel & Leisure6.42×
06Pedro PascalMovies & TV6.29×
07UruguayTravel & Leisure5.25×
08MonterreyTravel & Leisure5.06×
09El SalvadorTravel & Leisure4.62×
10Mexico CityTravel & Leisure4.23×
11Buenos AiresTravel & Leisure3.79×
12ArgentinaTravel & Leisure3.36×
13Spanish languagePolitics & Society3.10×
14TacoFood & Beverages2.93×
15TwitchGames2.82×
16MexicoTravel & Leisure2.07×
17Taco BellFood & Beverages2.04×
18Texas RoadhouseFood & Beverages1.80×
19FoodFood & Beverages1.65×
20CuisineFood & Beverages1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Empanada audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Empanada audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.45×
IndulgenceJOY1.38×
Urban LifestyleOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Empanada audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.97×
Early Adopter MentalityPOWER0.97×
Sports ActivityPOWER0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Empanada have in United States?

Empanada has an estimated audience of 1,979,829 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Empanada fans?

62.1% of Empanada fans are female, 37.9% are male, with an average age of 40.4 years.

03

Which brands do Empanada fans like most?

Empanada fans show strongest brand affinity for Sarah Michelle Gellar (28.34×), Touch (TV series) (71.52×), and Ryan Phillippe (17.08×) over the country average.

04

Where do Empanada fans live in United States?

Empanada fans in United States are most concentrated in California (reach ~200K), Florida (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Empanada fans also like?

Beyond Empanada itself, the audience over-indexes on Touch (TV series) (71.52×), Ryan Phillippe (17.08×), Pedro Pascal (6.29×), and Food (1.65×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Empanada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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