Empanada Audience in United States

Empanada logo

Empanada has an estimated audience of 1,979,829 people in United States. 62.1% are female, 37.9% are male, average age 40.4. Top regions: California, Florida, Texas. Top brand affinities: Sarah Michelle Gellar, Touch (TV series), Ryan Phillippe, Pedro Pascal, Food.

The average Empanada fan in United States is 40.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Sarah Michelle Gellar, Touch (TV series), Ryan Phillippe, with strongest over-indexing on Sarah Michelle Gellar (28.34× the country average). Demographically, the Empanada audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Empanada fans

Demographic split for Empanada audience in United States
MetricValue
Female62.1%
Male37.9%
Average age40.4
Estimated audience size1,979,829

Audience persona

The typical Empanada fan in United States is more female, around 40.4 years old, with strong Indulgence tendencies and a notable affinity for Sarah Michelle Gellar.

Top regions in United States

Top regions ranked by reach for Empanada in United States
RegionReachAffinity
California251,1541.15×
Florida232,9611.74×
Texas197,8891.16×
New York174,5811.58×
Pennsylvania84,3491.27×
Illinois78,8351.2×
New Jersey78,8351.57×
North Carolina77,5641.3×
Georgia75,7911.24×
Ohio61,3191.01×
Virginia58,0451.2×
Massachusetts46,9231.2×
Arizona42,5841.05×
Maryland39,6551.16×
Colorado38,1981.22×
Michigan38,0610.74×
Washington37,5010.94×
Tennessee36,7310.92×
Indiana34,2910.95×
South Carolina31,7221.06×
Connecticut30,4911.54×
Wisconsin28,3420.95×
Minnesota24,1210.85×
Missouri23,6510.74×
Kentucky21,8130.88×
Nevada21,2441.11×
Utah21,2311.2×
Louisiana20,3810.8×
Alabama20,0730.73×
Oregon19,8640.88×
Oklahoma18,5020.84×
Mississippi13,9760.86×
Kansas13,5320.87×
Arkansas11,6270.71×
Iowa11,5090.71×
Idaho9,8090.99×
Hawaii9,5321.12×
Washington, District of Columbia8,1031.36×
Nebraska7,8310.79×
New Mexico7,7900.78×
New Hampshire7,5450.97×
Rhode Island6,4111.02×
Delaware6,2631.15×
Maine5,4750.77×
West Virginia5,3900.58×
Alaska3,5210.83×
Montana3,4780.63×
South Dakota3,0510.67×
Vermont2,6320.76×
North Dakota2,4750.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Empanada audience
BrandAffinityCategory
Sarah Michelle Gellar28.34×Movies & TV
Touch (TV series)71.52×Movies & TV
Ryan Phillippe17.08×Movies & TV
Pedro Pascal6.29×Movies & TV
Food1.65×Food & Beverages
Uruguay5.25×Travel & Leisure
Spanish language3.1×Politics & Society
Argentina3.36×Travel & Leisure
Buenos Aires3.79×Travel & Leisure
Cuisine1.58×Food & Beverages
Mexico City4.23×Travel & Leisure
Taco Bell2.04×Food & Beverages
Twitch2.82×Games
Pollo Campero7×Food & Beverages
Taco2.93×Food & Beverages
Mexico2.07×Travel & Leisure
Puebla6.42×Travel & Leisure
Monterrey5.06×Travel & Leisure
Texas Roadhouse1.8×Food & Beverages
El Salvador4.62×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Empanada audience
TraitClusterScore
IndulgenceJOY1.79
LGBTQ+ IdentityOPEN1.6
Urban LifestyleOPEN1.57
TravellingTHRILL1.48
ExtroversionTHRILL1.39
Healthy LifestyleBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Empanada
CountryShare
United States23.3%
Spain8.1%
Mexico7.8%

See Empanada audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Empanada have in United States?

Empanada has an estimated audience of 1,979,829 people in United States, concentrated in California and Florida.

What is the gender split and age of Empanada fans?

62.1% of Empanada fans are female, 37.9% are male, with an average age of 40.4 years.

Which brands do Empanada fans like most?

Empanada fans show strongest brand affinity for Sarah Michelle Gellar (28.34×), Touch (TV series) (71.52×), and Ryan Phillippe (17.08×) over the country average.

Where do Empanada fans live in United States?

Empanada fans in United States are most concentrated in California (reach 251,154), Florida (reach 232,961), and Texas (reach 197,889). These three regions account for the largest share of the active audience.

What other brands do Empanada fans also like?

Beyond Empanada itself, the audience over-indexes on Touch (TV series) (71.52×), Ryan Phillippe (17.08×), Pedro Pascal (6.29×), and Food (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Empanada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.