Monterrey Audience in United States

Monterrey logo

Monterrey has an estimated audience of 7,874,585 people in United States. 47.0% are female, 53.0% are male, average age 38.4. Top regions: Texas, California, Florida. Top brand affinities: Nationality, Kendra Scott, Progressive rock, Product design, Bully (2011 film).

The average Monterrey fan in United States is 38.4 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Nationality, Kendra Scott, Progressive rock, with strongest over-indexing on Nationality (7.37× the country average). Demographically, the Monterrey audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Spirituality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Monterrey fans

Demographic split for Monterrey audience in United States
MetricValue
Female47.0%
Male53.0%
Average age38.4
Estimated audience size7,874,585

Audience persona

The typical Monterrey fan in United States is balanced, around 38.4 years old, with strong Spirituality tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Monterrey in United States
RegionReachAffinity
Texas3,346,5024.94×
California1,642,0481.9×
Florida539,1841.01×
Illinois518,7481.98×
North Carolina416,9561.76×
New York403,5810.92×
Georgia386,1341.59×
South Carolina222,4801.88×
Arizona199,8711.24×
Tennessee197,7211.25×
Virginia166,8620.87×
Washington160,6521.02×
Michigan155,7570.76×
Colorado155,1711.25×
Ohio153,1160.63×
New Jersey152,2660.76×
Iowa145,2232.24×
Pennsylvania135,0920.51×
Indiana129,2110.9×
Wisconsin116,5360.98×
Massachusetts112,7030.73×
Alabama104,9240.95×
Nevada96,7041.27×
Maryland91,4920.68×
Oklahoma88,3571.01×
Missouri87,9870.69×
Minnesota86,6220.77×
Louisiana85,7160.84×
Oregon83,2070.92×
Utah69,7980.99×
Arkansas69,0611.06×
Kansas65,6511.06×
Kentucky61,2270.62×
Connecticut58,7420.74×
New Mexico53,0781.34×
Nebraska38,6030.98×
Mississippi35,2460.54×
Washington, District of Columbia28,0461.18×
Idaho27,9320.71×
Hawaii15,0150.44×
Rhode Island13,6340.54×
New Hampshire13,4560.43×
Delaware12,1280.56×
Maine10,6080.38×
Montana10,2050.47×
West Virginia9,8910.27×
South Dakota9,4800.52×
North Dakota8,6540.53×
Alaska6,8860.41×
Wyoming6,1400.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Monterrey audience
BrandAffinityCategory
Nationality7.37×Politics & Society
Kendra Scott7.36×Fashion & Accessoires
Progressive rock4.37×Music & Radio
Product design3.75×Business & Career
Bully (2011 film)9.8×Movies & TV
Panama4.27×Travel & Leisure
Combat sport1.83×Sports
Pro-Ject4.61×Music & Radio
Nebraska2.9×Travel & Leisure
Homie15.69×Politics & Society
Personality6.23×Business & Career
jordy nelson14.13×Sports
Hog Hunting2.83×Sports
Macha8.84×Food & Beverages
Buying and Selling Real Estate5.75×Home & Garden
Isabela (province)9.83×
Jordan Fisher5.82×Movies & TV
James Madison University8.42×Business & Career
TeachHUB2.65×Business & Career
Sears2.5×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Monterrey audience
TraitClusterScore
SpiritualityBALANCE1.31
Urban LifestyleOPEN1.18
Social Media UsageJOY1.16
ExtroversionTHRILL1.16
Need for SecurityCONSERVATISM1.13
LGBTQ+ IdentityOPEN1.08

Worldwide distribution

Worldwide audience distribution share by country for Monterrey
CountryShare
Mexico34.6%
United States27.4%
Colombia6.8%

See Monterrey audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Monterrey have in United States?

Monterrey has an estimated audience of 7,874,585 people in United States, concentrated in Texas and California.

What is the gender split and age of Monterrey fans?

47.0% of Monterrey fans are female, 53.0% are male, with an average age of 38.4 years.

Which brands do Monterrey fans like most?

Monterrey fans show strongest brand affinity for Nationality (7.37×), Kendra Scott (7.36×), and Progressive rock (4.37×) over the country average.

Where do Monterrey fans live in United States?

Monterrey fans in United States are most concentrated in Texas (reach 3,346,502), California (reach 1,642,048), and Florida (reach 539,184). These three regions account for the largest share of the active audience.

What other brands do Monterrey fans also like?

Beyond Monterrey itself, the audience over-indexes on Kendra Scott (7.36×), Progressive rock (4.37×), Product design (3.75×), and Bully (2011 film) (9.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Monterrey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.