Rascasse Audience Intelligence

Monterrey Audience in United States

A data profile of the people who buy, follow and care about Monterrey in United States — modelled from more than twelve digital signal sources. Monterrey has an estimated audience of 7,874,585 people in United States.

#73among City in United States#283among POI in United States#383in Travel & Leisure

The average Monterrey fan in United States is 38.4 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include United Airlines, Cruz Azul, Volaris, with strongest over-indexing on United Airlines (5.73× the country average).

Demographically, the Monterrey audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Monterrey fan in United States is balanced, around 38.4 years old, with strong Spirituality tendencies and a notable affinity for United Airlines.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Monterrey profile in United States.

Audience size
7.9M
in United States
Gender
47.0%♀
53.0% male
Age
38.4
average years
Country rank
#4491
POI in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Monterrey fans

47.0% are female, 53.0% are male, average age 38.4.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for Monterrey audience in United States
MetricValue
Female47.0%
Male53.0%
Average age38.4
Estimated audience size7,874,585
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Monterrey audience in United States
Age bracketShare%
16-1919%
20-2922%
30-3922%
40-4921%
50+16%
Fig. 04

Worldwide distribution

27.4%

of the worldwide Monterrey audience comes from United States.

Worldwide audience distribution share by country for Monterrey
CountryShare
Mexico34.6%
United States27.4%
Colombia6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Monterrey audience in United States is strongest.

Fig. 05

Top regions by affinity

Monterrey fans by region: top regions in United States
#RegionReachAffinity×
01Texas~3M4.27×
02Iowa~100K2.19×
03California~1.5M1.81×
04Illinois~400K1.71×
05South Carolina~200K1.70×
06North Carolina~400K1.64×
07Georgia~400K1.47×
08New Mexico~50K1.29×
09Washington, District of Columbia~30K1.23×
10Tennessee~200K1.21×
11Arizona~200K1.19×
12Nevada~90K1.18×
13Colorado~100K1.14×
14Kansas~70K1.07×
15Washington~200K1.06×
16Oklahoma~90K1.04×
17Arkansas~70K1.02×
18Alabama~100K1.01×
19Nebraska~40K1.00×
20Florida~500K0.99×
21Utah~70K0.99×
22New York~400K0.96×
23Wisconsin~100K0.96×
24Oregon~80K0.93×
25Virginia~200K0.92×
26Indiana~100K0.87×
27Louisiana~90K0.86×
28Connecticut~70K0.86×
29Minnesota~90K0.83×
30New Jersey~200K0.82×
31Massachusetts~100K0.82×
32Michigan~200K0.79×
33Idaho~30K0.77×
34South Dakota~10K0.76×
35North Dakota~10K0.75×
36Missouri~90K0.73×
37Maryland~100K0.72×
38Delaware~20K0.72×
39Alaska~10K0.72×
40Vermont~10K0.72×
41Montana~20K0.69×
42Hawaii~20K0.68×
43Mississippi~40K0.67×
44Rhode Island~20K0.67×
45Kentucky~70K0.66×
46Ohio~200K0.63×
47New Hampshire~20K0.62×
48Pennsylvania~200K0.59×
49Maine~20K0.59×
50West Virginia~20K0.55×
Fig. 06

Affinity by region

Affinity by region — Monterrey, United States
0.55×1.00×4.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Monterrey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Monterrey audience
#·InterestCategoryAffinity×
01Lyric poetryLiterature15.12×
02El PaísNews14.36×
03Tigres UANLSports13.70×
04Cruz AzulSports13.00×
05VolarisTravel & Leisure12.66×
06Benny BlancoMusic & Radio12.52×
07MariachiMusic & Radio11.40×
08Club AméricaSports10.56×
09CumbiaMusic & Radio9.36×
10Liga MXSports7.31×
11La LigaSports7.25×
12Portland Trail BlazersSports6.55×
13Web serverTechnology & Electronics6.20×
14Dallas MavericksSports6.11×
15United AirlinesTravel & Leisure5.73×
167-ElevenShopping4.32×
17WhatsAppInternet & Social Media4.31×
18MexicoTravel & Leisure4.09×
19Las VegasTravel & Leisure3.43×
20FIFA World CupSports2.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Monterrey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Monterrey audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.71×
Convenience OrientationPREMIUM1.57×
Need for SecurityCONSERVATISM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Monterrey audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.70×
CreativityOPEN0.78×
DIY MentalityTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Monterrey have in United States?

Monterrey has an estimated audience of 7,874,585 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Monterrey fans?

47.0% of Monterrey fans are female, 53.0% are male, with an average age of 38.4 years.

03

Which brands do Monterrey fans like most?

Monterrey fans show strongest brand affinity for United Airlines (5.73×), Cruz Azul (13×), and Volaris (12.66×) over the country average.

04

Where do Monterrey fans live in United States?

Monterrey fans in United States are most concentrated in Texas (reach ~3M), California (reach ~1.5M), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Monterrey fans also like?

Beyond Monterrey itself, the audience over-indexes on Cruz Azul (13×), Volaris (12.66×), Mariachi (11.4×), and Mexico (4.09×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Monterrey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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