A data profile of the people who buy, follow and care about Monterrey in Mexico — modelled from more than twelve digital signal sources. Monterrey has an estimated audience of 9,936,750 people in Mexico.
The average Monterrey fan in Mexico is 33.7 years old, balanced, and lives primarily in Nuevo Leon.
The audience is concentrated in Nuevo Leon, State of Mexico, Jalisco.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (296.22× the country average).
Demographically, the Monterrey audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical Monterrey fan in Mexico is balanced, around 33.7 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Monterrey profile in Mexico.
49.7% are female, 50.3% are male, average age 33.7.
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 33.7 |
| Estimated audience size | 9,936,750 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 9% |
of the worldwide Monterrey audience comes from Mexico.
| Country | Share |
|---|---|
| Mexico | 34.6% |
| United States | 27.4% |
| Colombia | 6.8% |
Where the Monterrey audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nuevo Leon | ~2.5M | 4.50× | |
| 02 | Coahuila de Zaragoza | ~600K | 1.90× | |
| 03 | Tamaulipas | ~400K | 1.29× | |
| 04 | State of Mexico | ~1.5M | 1.03× | |
| 05 | Chihuahua | ~300K | 0.97× | |
| 06 | Jalisco | ~700K | 0.96× | |
| 07 | Durango | ~100K | 0.95× | |
| 08 | Veracruz (state) | ~500K | 0.93× | |
| 09 | Zacatecas | ~100K | 0.89× | |
| 10 | Guanajuato | ~400K | 0.88× | |
| 11 | Chiapas | ~300K | 0.86× | |
| 12 | Hidalgo | ~200K | 0.85× | |
| 13 | Baja California | ~300K | 0.84× | |
| 14 | Puebla | ~400K | 0.82× | |
| 15 | Aguascalientes | ~100K | 0.82× | |
| 16 | Michoacan de Ocampo | ~300K | 0.80× | |
| 17 | Guerrero | ~200K | 0.72× | |
| 18 | Morelos | ~100K | 0.71× | |
| 19 | Baja California Sur | ~60K | 0.71× | |
| 20 | Nayarit | ~70K | 0.69× | |
| 21 | Yucatan | ~100K | 0.68× | |
| 22 | Colima | ~40K | 0.65× | |
| 23 | Tlaxcala | ~70K | 0.64× | |
| 24 | Campeche | ~40K | 0.54× | |
| 25 | Distrito Federal | ~600K | 0.44× |
The strongest cross-interests of the Monterrey audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 519.10× | ||
| 02 | Daily Horoscope | Internet & Social Media | 513.70× | ||
| 03 | Shopping and fashion | Shopping | 296.22× | ||
| 04 | Game consoles | Technology & Electronics | 175.86× | ||
| 05 | Exfoliation (cosmetology) | Beauty & Wellness | 147.49× | ||
| 06 | Catholic Church | Politics & Society | 128.39× | ||
| 07 | Valentine's Day | Kids & Family | 115.31× | ||
| 08 | Travel agency | Travel & Leisure | 87.60× | ||
| 09 | Sarcasm | Politics & Society | 86.93× | ||
| 10 | Broadcasting of sports events | Movies & TV | 83.58× | ||
| 11 | Mobile game | Games | 75.84× | ||
| 12 | Banana | Food & Beverages | 63.52× | ||
| 13 | El País | News | 60.85× | ||
| 14 | Dentistry | Business & Career | 54.83× | ||
| 15 | Pilsner | Food & Beverages | 54.16× | ||
| 16 | Orange (fruit) | Food & Beverages | 50.15× | ||
| 17 | Multi-level marketing | Business & Career | 45.47× | ||
| 18 | Sexology | Kids & Family | 38.11× | ||
| 19 | Breastfeeding | Kids & Family | 36.78× | ||
| 20 | Freeware | Technology & Electronics | 30.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 26.42× | |
| Travelling | THRILL | 22.83× | |
| Urban Lifestyle | OPEN | 4.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.47× | |
| Tradition | CONSERVATISM | 0.83× | |
| Social Media Usage | JOY | 0.96× |
Monterrey has an estimated audience of 9,936,750 people in Mexico, concentrated in Nuevo Leon and State of Mexico.
49.7% of Monterrey fans are female, 50.3% are male, with an average age of 33.7 years.
Monterrey fans show strongest brand affinity for Shopping and fashion (296.22×), Costa Rica (519.1×), and Game consoles (175.86×) over the country average.
Monterrey fans in Mexico are most concentrated in Nuevo Leon (reach ~2.5M), State of Mexico (reach ~1.5M), and Jalisco (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Monterrey itself, the audience over-indexes on Costa Rica (519.1×), Game consoles (175.86×), Catholic Church (128.39×), and Sarcasm (86.93×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Monterrey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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