Monterrey Audience in Mexico
Monterrey has an estimated audience of 9,936,750 people in Mexico. 49.7% are female, 50.3% are male, average age 33.7. Top regions: Nuevo Leon, State of Mexico, Jalisco. Top brand affinities: Mobile payment, TikTok, Puma, Anti-aging cream, Catholic Church.
The average Monterrey fan in Mexico is 33.7 years old, balanced, and lives primarily in Nuevo Leon. The audience is concentrated in Nuevo Leon, State of Mexico, Jalisco. Top brand affinities include Mobile payment, TikTok, Puma, with strongest over-indexing on Mobile payment (5.93× the country average). Demographically, the Monterrey audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Monterrey fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 33.7 |
| Estimated audience size | 9,936,750 |
Audience persona
The typical Monterrey fan in Mexico is balanced, around 33.7 years old, with strong Design Affinity tendencies and a notable affinity for Mobile payment.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Nuevo Leon | 2,686,254 | 4.51× |
| State of Mexico | 1,404,112 | 1.03× |
| Jalisco | 707,894 | 0.96× |
| Distrito Federal | 578,203 | 0.44× |
| Coahuila de Zaragoza | 568,280 | 1.91× |
| Veracruz (state) | 543,821 | 0.93× |
| Puebla | 429,484 | 0.81× |
| Tamaulipas | 428,665 | 1.29× |
| Guanajuato | 415,006 | 0.88× |
| Baja California | 347,254 | 0.84× |
| Chihuahua | 332,581 | 0.97× |
| Michoacan de Ocampo | 275,851 | 0.8× |
| Chiapas | 254,743 | 0.85× |
| Hidalgo | 203,259 | 0.84× |
| Guerrero | 181,628 | 0.72× |
| Yucatan | 140,128 | 0.68× |
| Durango | 130,741 | 0.95× |
| Morelos | 122,106 | 0.71× |
| Zacatecas | 111,894 | 0.89× |
| Aguascalientes | 102,731 | 0.81× |
| Tlaxcala | 71,628 | 0.63× |
| Nayarit | 65,082 | 0.68× |
| Baja California Sur | 55,731 | 0.7× |
| Colima | 40,461 | 0.64× |
| Campeche | 39,584 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile payment | 5.93× | Business & Career |
| TikTok | 2.36× | Internet & Social Media |
| Puma | 2.76× | Fashion & Accessoires |
| Anti-aging cream | 3.68× | Beauty & Wellness |
| Catholic Church | 2.38× | Politics & Society |
| MSN | 2.55× | News |
| Local news | 4.84× | News |
| Banana | 2.35× | Food & Beverages |
| Travel agency | 2.55× | Travel & Leisure |
| Sarcasm | 2.45× | Politics & Society |
| KFC | 1.88× | Food & Beverages |
| Fast food | 1.55× | Food & Beverages |
| Art jewelry | 2.96× | Fashion & Accessoires |
| Single malt whisky | 7.12× | Food & Beverages |
| Pedro Pascal | 2.36× | Movies & TV |
| Skin care | 2.07× | Beauty & Wellness |
| Game consoles | 1.83× | Technology & Electronics |
| George Clooney | 5.84× | Movies & TV |
| Do it yourself (DIY) | 1.58× | Home & Garden |
| Nightlife | 2.1× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.36 |
| Quality Awareness | PREMIUM | 2.1 |
| Career Orientation | POWER | 1.76 |
| Early Adopter Mentality | POWER | 1.75 |
| DIY Mentality | THRILL | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 34.6% |
| United States | 27.4% |
| Colombia | 6.8% |
See Monterrey audiences in other countries
More City audiences in Mexico
- Mexico City (13,772,405)
- Liverpool (8,335,387)
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- Cancún (7,563,681)
Frequently asked questions
How many fans does Monterrey have in Mexico?
Monterrey has an estimated audience of 9,936,750 people in Mexico, concentrated in Nuevo Leon and State of Mexico.
What is the gender split and age of Monterrey fans?
49.7% of Monterrey fans are female, 50.3% are male, with an average age of 33.7 years.
Which brands do Monterrey fans like most?
Monterrey fans show strongest brand affinity for Mobile payment (5.93×), TikTok (2.36×), and Puma (2.76×) over the country average.
Where do Monterrey fans live in Mexico?
Monterrey fans in Mexico are most concentrated in Nuevo Leon (reach 2,686,254), State of Mexico (reach 1,404,112), and Jalisco (reach 707,894). These three regions account for the largest share of the active audience.
What other brands do Monterrey fans also like?
Beyond Monterrey itself, the audience over-indexes on TikTok (2.36×), Puma (2.76×), Anti-aging cream (3.68×), and Catholic Church (2.38×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Monterrey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.