Cancún Audience in Mexico
Cancún has an estimated audience of 7,563,680 people in Mexico. 52.5% are female, 47.5% are male, average age 34.4. Top regions: Quintana Roo, State of Mexico, Distrito Federal. Top brand affinities: Mobile payment, Puma, Travel agency, Anti-aging cream, MSN.
The average Cancún fan in Mexico is 34.4 years old, balanced, and lives primarily in Quintana Roo. The audience is concentrated in Quintana Roo, State of Mexico, Distrito Federal. Top brand affinities include Mobile payment, Puma, Travel agency, with strongest over-indexing on Mobile payment (5.93× the country average). Demographically, the Cancún audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Cancún fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 34.4 |
| Estimated audience size | 7,563,680 |
Audience persona
The typical Cancún fan in Mexico is balanced, around 34.4 years old, with strong Design Affinity tendencies and a notable affinity for Mobile payment.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Quintana Roo | 1,729,006 | 11.65× |
| State of Mexico | 726,342 | 0.7× |
| Distrito Federal | 639,899 | 0.64× |
| Jalisco | 378,296 | 0.68× |
| Nuevo Leon | 302,226 | 0.67× |
| Veracruz (state) | 228,356 | 0.51× |
| Puebla | 227,289 | 0.57× |
| Guanajuato | 225,276 | 0.63× |
| Yucatan | 179,955 | 1.15× |
| Chihuahua | 177,264 | 0.68× |
| Tamaulipas | 175,289 | 0.69× |
| Baja California | 155,952 | 0.5× |
| Michoacan de Ocampo | 147,118 | 0.56× |
| Chiapas | 147,044 | 0.65× |
| Coahuila de Zaragoza | 131,697 | 0.58× |
| Hidalgo | 97,724 | 0.53× |
| Guerrero | 82,113 | 0.43× |
| Morelos | 72,884 | 0.56× |
| Aguascalientes | 51,216 | 0.53× |
| Zacatecas | 40,585 | 0.42× |
| Durango | 39,223 | 0.37× |
| Tlaxcala | 37,704 | 0.43× |
| Campeche | 32,787 | 0.57× |
| Nayarit | 30,774 | 0.42× |
| Baja California Sur | 28,778 | 0.48× |
| Colima | 19,443 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile payment | 5.93× | Business & Career |
| Puma | 2.76× | Fashion & Accessoires |
| Travel agency | 3.03× | Travel & Leisure |
| Anti-aging cream | 3.68× | Beauty & Wellness |
| MSN | 2.55× | News |
| Catholic Church | 2.36× | Politics & Society |
| Local news | 4.84× | News |
| Banana | 2.33× | Food & Beverages |
| Sarcasm | 2.41× | Politics & Society |
| Fast food | 1.55× | Food & Beverages |
| Art jewelry | 2.96× | Fashion & Accessoires |
| Single malt whisky | 7.12× | Food & Beverages |
| Skin care | 2.07× | Beauty & Wellness |
| Game consoles | 1.71× | Technology & Electronics |
| Radio | 1.66× | Technology & Electronics |
| George Clooney | 5.84× | Movies & TV |
| Beaches | 1.52× | Travel & Leisure |
| Do it yourself (DIY) | 1.58× | Home & Garden |
| El País | 2.28× | News |
| Dentistry | 2.32× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.37 |
| Quality Awareness | PREMIUM | 2.1 |
| Career Orientation | POWER | 1.76 |
| Early Adopter Mentality | POWER | 1.75 |
| Travelling | THRILL | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.1% |
| Mexico | 20.0% |
| Colombia | 6.8% |
See Cancún audiences in other countries
More City audiences in Mexico
- Mexico City (13,772,405)
- Monterrey (9,936,750)
- Liverpool (8,335,387)
- Guadalajara (7,743,913)
- Oaxaca (7,671,037)
Frequently asked questions
How many fans does Cancún have in Mexico?
Cancún has an estimated audience of 7,563,680 people in Mexico, concentrated in Quintana Roo and State of Mexico.
What is the gender split and age of Cancún fans?
52.5% of Cancún fans are female, 47.5% are male, with an average age of 34.4 years.
Which brands do Cancún fans like most?
Cancún fans show strongest brand affinity for Mobile payment (5.93×), Puma (2.76×), and Travel agency (3.03×) over the country average.
Where do Cancún fans live in Mexico?
Cancún fans in Mexico are most concentrated in Quintana Roo (reach 1,729,006), State of Mexico (reach 726,342), and Distrito Federal (reach 639,899). These three regions account for the largest share of the active audience.
What other brands do Cancún fans also like?
Beyond Cancún itself, the audience over-indexes on Puma (2.76×), Travel agency (3.03×), Anti-aging cream (3.68×), and MSN (2.55×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Cancún. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.