A data profile of the people who buy, follow and care about Cancún in Mexico — modelled from more than twelve digital signal sources. Cancún has an estimated audience of 7,563,680 people in Mexico.
The average Cancún fan in Mexico is 34.4 years old, balanced, and lives primarily in Quintana Roo.
The audience is concentrated in Quintana Roo, State of Mexico, Distrito Federal.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (536.41× the country average).
Demographically, the Cancún audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Travelling, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Cancún fan in Mexico is balanced, around 34.4 years old, with strong Travelling tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Cancún profile in Mexico.
52.5% are female, 47.5% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 34.4 |
| Estimated audience size | 7,563,680 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 10% |
of the worldwide Cancún audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 29.1% |
| Mexico | 20.0% |
| Colombia | 6.8% |
Where the Cancún audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quintana Roo | ~1.5M | 11.63× | |
| 02 | Yucatan | ~200K | 1.14× | |
| 03 | State of Mexico | ~700K | 0.70× | |
| 04 | Tamaulipas | ~200K | 0.70× | |
| 05 | Jalisco | ~400K | 0.68× | |
| 06 | Chihuahua | ~200K | 0.68× | |
| 07 | Nuevo Leon | ~300K | 0.67× | |
| 08 | Chiapas | ~100K | 0.66× | |
| 09 | Distrito Federal | ~600K | 0.64× | |
| 10 | Guanajuato | ~200K | 0.63× | |
| 11 | Coahuila de Zaragoza | ~100K | 0.59× | |
| 12 | Campeche | ~30K | 0.59× | |
| 13 | Puebla | ~200K | 0.57× | |
| 14 | Michoacan de Ocampo | ~100K | 0.57× | |
| 15 | Morelos | ~70K | 0.57× | |
| 16 | Aguascalientes | ~50K | 0.55× | |
| 17 | Hidalgo | ~100K | 0.54× | |
| 18 | Veracruz (state) | ~200K | 0.52× | |
| 19 | Baja California Sur | ~30K | 0.51× | |
| 20 | Baja California | ~200K | 0.50× | |
| 21 | Tlaxcala | ~40K | 0.47× | |
| 22 | Zacatecas | ~40K | 0.46× | |
| 23 | Nayarit | ~30K | 0.46× | |
| 24 | Guerrero | ~90K | 0.45× | |
| 25 | Colima | ~20K | 0.45× | |
| 26 | Durango | ~40K | 0.41× |
The strongest cross-interests of the Cancún audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 536.41× | ||
| 02 | Daily Horoscope | Internet & Social Media | 461.26× | ||
| 03 | Shopping and fashion | Shopping | 253.37× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 195.44× | ||
| 05 | Game consoles | Technology & Electronics | 140.57× | ||
| 06 | Valentine's Day | Kids & Family | 120.82× | ||
| 07 | Catholic Church | Politics & Society | 108.59× | ||
| 08 | Travel agency | Travel & Leisure | 89.23× | ||
| 09 | Sarcasm | Politics & Society | 73.23× | ||
| 10 | Broadcasting of sports events | Movies & TV | 67.34× | ||
| 11 | Mobile game | Games | 60.71× | ||
| 12 | Banana | Food & Beverages | 53.87× | ||
| 13 | El País | News | 53.87× | ||
| 14 | Dentistry | Business & Career | 51.35× | ||
| 15 | Love & Sex | Kids & Family | 44.12× | ||
| 16 | Orange (fruit) | Food & Beverages | 42.93× | ||
| 17 | Multi-level marketing | Business & Career | 40.40× | ||
| 18 | Sexology | Kids & Family | 34.51× | ||
| 19 | Breastfeeding | Kids & Family | 34.51× | ||
| 20 | Freeware | Technology & Electronics | 26.94× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 23.24× | |
| Spirituality | BALANCE | 22.47× | |
| Urban Lifestyle | OPEN | 4.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.81× | |
| Need for Security | CONSERVATISM | 0.88× | |
| Patriotism | CONSERVATISM | 0.94× |
Cancún has an estimated audience of 7,563,680 people in Mexico, concentrated in Quintana Roo and State of Mexico.
52.5% of Cancún fans are female, 47.5% are male, with an average age of 34.4 years.
Cancún fans show strongest brand affinity for Costa Rica (536.41×), Shopping and fashion (253.37×), and Game consoles (140.57×) over the country average.
Cancún fans in Mexico are most concentrated in Quintana Roo (reach ~1.5M), State of Mexico (reach ~700K), and Distrito Federal (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Cancún itself, the audience over-indexes on Shopping and fashion (253.37×), Game consoles (140.57×), Catholic Church (108.59×), and Travel agency (89.23×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Cancún. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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