A data profile of the people who buy, follow and care about Oaxaca in Mexico — modelled from more than twelve digital signal sources. Oaxaca has an estimated audience of 7,671,036 people in Mexico.
The average Oaxaca fan in Mexico is 34.9 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Puebla.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (270.15× the country average).
Demographically, the Oaxaca audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical Oaxaca fan in Mexico is balanced, around 34.9 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Oaxaca profile in Mexico.
49.8% are female, 50.2% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 34.9 |
| Estimated audience size | 7,671,036 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 11% |
of the worldwide Oaxaca audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 38.8% |
| Mexico | 34.5% |
| Colombia | 4.2% |
Where the Oaxaca audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Puebla | ~800K | 1.85× | |
| 02 | State of Mexico | ~1.5M | 1.57× | |
| 03 | Distrito Federal | ~1.5M | 1.38× | |
| 04 | Veracruz (state) | ~500K | 1.18× | |
| 05 | Chiapas | ~300K | 1.18× | |
| 06 | Tlaxcala | ~100K | 1.18× | |
| 07 | Morelos | ~200K | 1.13× | |
| 08 | Baja California Sur | ~70K | 1.13× | |
| 09 | Baja California | ~400K | 1.12× | |
| 10 | Yucatan | ~200K | 1.11× | |
| 11 | Hidalgo | ~200K | 1.10× | |
| 12 | Jalisco | ~600K | 1.04× | |
| 13 | Guanajuato | ~400K | 1.02× | |
| 14 | Guerrero | ~200K | 1.00× | |
| 15 | Nuevo Leon | ~400K | 0.88× | |
| 16 | Aguascalientes | ~80K | 0.83× | |
| 17 | Nayarit | ~60K | 0.83× | |
| 18 | Michoacan de Ocampo | ~200K | 0.80× | |
| 19 | Chihuahua | ~200K | 0.77× | |
| 20 | Colima | ~40K | 0.75× | |
| 21 | Campeche | ~40K | 0.73× | |
| 22 | Coahuila de Zaragoza | ~200K | 0.72× | |
| 23 | Zacatecas | ~70K | 0.68× | |
| 24 | Durango | ~60K | 0.60× | |
| 25 | Sinaloa | ~100K | 0.57× |
The strongest cross-interests of the Oaxaca audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 477.06× | ||
| 02 | Daily Horoscope | Internet & Social Media | 474.57× | ||
| 03 | Shopping and fashion | Shopping | 270.15× | ||
| 04 | Game consoles | Technology & Electronics | 171.53× | ||
| 05 | Catholic Church | Politics & Society | 131.22× | ||
| 06 | Exfoliation (cosmetology) | Beauty & Wellness | 119.48× | ||
| 07 | Valentine's Day | Kids & Family | 114.36× | ||
| 08 | Travel agency | Travel & Leisure | 87.48× | ||
| 09 | Broadcasting of sports events | Movies & TV | 87.48× | ||
| 10 | Sarcasm | Politics & Society | 82.33× | ||
| 11 | Mobile game | Games | 73.98× | ||
| 12 | Banana | Food & Beverages | 65.18× | ||
| 13 | El País | News | 62.61× | ||
| 14 | Orange (fruit) | Food & Beverages | 54.03× | ||
| 15 | Dentistry | Business & Career | 52.32× | ||
| 16 | Pilsner | Food & Beverages | 52.32× | ||
| 17 | Multi-level marketing | Business & Career | 45.45× | ||
| 18 | Sexology | Kids & Family | 37.74× | ||
| 19 | Breastfeeding | Kids & Family | 36.02× | ||
| 20 | Freeware | Technology & Electronics | 31.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 27.00× | |
| Travelling | THRILL | 22.81× | |
| Urban Lifestyle | OPEN | 4.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.83× | |
| Tradition | CONSERVATISM | 0.90× | |
| Social Media Usage | JOY | 0.96× |
Oaxaca has an estimated audience of 7,671,036 people in Mexico, concentrated in State of Mexico and Distrito Federal.
49.8% of Oaxaca fans are female, 50.2% are male, with an average age of 34.9 years.
Oaxaca fans show strongest brand affinity for Shopping and fashion (270.15×), Costa Rica (477.06×), and Game consoles (171.53×) over the country average.
Oaxaca fans in Mexico are most concentrated in State of Mexico (reach ~1.5M), Distrito Federal (reach ~1.5M), and Puebla (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Oaxaca itself, the audience over-indexes on Costa Rica (477.06×), Game consoles (171.53×), Catholic Church (131.22×), and Mobile game (73.98×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Oaxaca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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