Oaxaca Audience in Mexico
Oaxaca has an estimated audience of 7,671,036 people in Mexico. 49.8% are female, 50.2% are male, average age 34.9. Top regions: State of Mexico, Distrito Federal, Puebla. Top brand affinities: Mobile payment, Puma, Catholic Church, MSN, Anti-aging cream.
The average Oaxaca fan in Mexico is 34.9 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Puebla. Top brand affinities include Mobile payment, Puma, Catholic Church, with strongest over-indexing on Mobile payment (5.93× the country average). Demographically, the Oaxaca audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Oaxaca fans
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 34.9 |
| Estimated audience size | 7,671,036 |
Audience persona
The typical Oaxaca fan in Mexico is balanced, around 34.9 years old, with strong Design Affinity tendencies and a notable affinity for Mobile payment.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,660,237 | 1.58× |
| Distrito Federal | 1,396,219 | 1.38× |
| Puebla | 756,450 | 1.86× |
| Jalisco | 588,152 | 1.04× |
| Veracruz (state) | 535,919 | 1.19× |
| Nuevo Leon | 402,297 | 0.87× |
| Guanajuato | 368,654 | 1.02× |
| Baja California | 356,616 | 1.12× |
| Chiapas | 272,417 | 1.18× |
| Michoacan de Ocampo | 211,690 | 0.8× |
| Hidalgo | 205,699 | 1.11× |
| Chihuahua | 203,298 | 0.77× |
| Guerrero | 195,224 | 1× |
| Yucatan | 177,315 | 1.11× |
| Coahuila de Zaragoza | 163,469 | 0.71× |
| Morelos | 150,892 | 1.14× |
| Sinaloa | 112,184 | 0.55× |
| Tlaxcala | 104,776 | 1.19× |
| Aguascalientes | 80,159 | 0.82× |
| Baja California Sur | 69,766 | 1.14× |
| Zacatecas | 62,576 | 0.64× |
| Nayarit | 60,561 | 0.82× |
| Durango | 59,037 | 0.56× |
| Campeche | 40,535 | 0.69× |
| Colima | 35,444 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile payment | 5.93× | Business & Career |
| Puma | 2.76× | Fashion & Accessoires |
| Catholic Church | 2.67× | Politics & Society |
| MSN | 2.66× | News |
| Anti-aging cream | 3.68× | Beauty & Wellness |
| Banana | 2.65× | Food & Beverages |
| Travel agency | 2.79× | Travel & Leisure |
| Sarcasm | 2.54× | Politics & Society |
| Pedro Pascal | 2.54× | Movies & TV |
| Local news | 4.84× | News |
| Game consoles | 1.96× | Technology & Electronics |
| Radio | 1.89× | Technology & Electronics |
| Fast food | 1.55× | Food & Beverages |
| Art jewelry | 2.96× | Fashion & Accessoires |
| Single malt whisky | 7.12× | Food & Beverages |
| Skin care | 2.07× | Beauty & Wellness |
| El País | 2.49× | News |
| Broadcasting of sports events | 3.28× | Movies & TV |
| George Clooney | 5.84× | Movies & TV |
| Do it yourself (DIY) | 1.58× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.38 |
| Quality Awareness | PREMIUM | 2.1 |
| Career Orientation | POWER | 1.76 |
| Early Adopter Mentality | POWER | 1.75 |
| Travelling | THRILL | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.8% |
| Mexico | 34.5% |
| Colombia | 4.2% |
See Oaxaca audiences in other countries
More City audiences in Mexico
- Mexico City (13,772,405)
- Monterrey (9,936,750)
- Liverpool (8,335,387)
- Guadalajara (7,743,913)
- Cancún (7,563,681)
Frequently asked questions
How many fans does Oaxaca have in Mexico?
Oaxaca has an estimated audience of 7,671,036 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Oaxaca fans?
49.8% of Oaxaca fans are female, 50.2% are male, with an average age of 34.9 years.
Which brands do Oaxaca fans like most?
Oaxaca fans show strongest brand affinity for Mobile payment (5.93×), Puma (2.76×), and Catholic Church (2.67×) over the country average.
Where do Oaxaca fans live in Mexico?
Oaxaca fans in Mexico are most concentrated in State of Mexico (reach 1,660,237), Distrito Federal (reach 1,396,219), and Puebla (reach 756,450). These three regions account for the largest share of the active audience.
What other brands do Oaxaca fans also like?
Beyond Oaxaca itself, the audience over-indexes on Puma (2.76×), Catholic Church (2.67×), MSN (2.66×), and Anti-aging cream (3.68×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Oaxaca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.