Oaxaca Audience in United States

Oaxaca has an estimated audience of 8,624,959 people in United States. 49.3% are female, 50.7% are male, average age 39.7. Top regions: California, Texas, New York. Top brand affinities: Google Maps, Capital One, CarGurus, Indeed.com, Circle K.

The average Oaxaca fan in United States is 39.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Maps, Capital One, CarGurus, with strongest over-indexing on Google Maps (15.81× the country average). Demographically, the Oaxaca audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Spirituality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Oaxaca fans

Demographic split for Oaxaca audience in United States
MetricValue
Female49.3%
Male50.7%
Average age39.7
Estimated audience size8,624,959

Audience persona

The typical Oaxaca fan in United States is balanced, around 39.7 years old, with strong Spirituality tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Oaxaca in United States
RegionReachAffinity
California2,571,4302.71×
Texas1,221,3601.65×
New York621,9371.29×
Florida522,1740.89×
Illinois420,6031.46×
Georgia339,2101.28×
Washington335,0681.94×
Arizona300,2731.71×
North Carolina247,7760.95×
Colorado225,6761.66×
New Jersey210,5070.96×
Oregon192,7951.95×
Pennsylvania192,1860.66×
Michigan171,4490.76×
Virginia168,7280.8×
Ohio160,6580.6×
Massachusetts153,6170.9×
Tennessee139,1660.8×
Maryland120,0810.81×
Nevada118,9761.43×
Missouri116,9370.84×
Indiana114,4990.73×
Minnesota113,7070.92×
Wisconsin110,7210.85×
Utah95,5271.24×
South Carolina87,1750.67×
Oklahoma79,2020.83×
Kentucky76,8570.71×
Connecticut76,2400.88×
New Mexico73,0641.69×
Louisiana70,0530.63×
Alabama69,8770.58×
Arkansas57,0630.8×
Kansas53,8350.79×
Iowa49,6590.7×
Idaho48,9671.13×
Washington, District of Columbia42,7361.65×
Hawaii34,5860.93×
Nebraska32,8450.76×
Mississippi30,2960.43×
Montana23,2610.97×
Maine22,7540.74×
Rhode Island21,9910.8×
New Hampshire21,2270.62×
Alaska19,1881.04×
Delaware17,3930.73×
Vermont15,8111.04×
West Virginia13,3690.33×
South Dakota9,9960.5×
Wyoming9,9040.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oaxaca audience
BrandAffinityCategory
Google Maps15.81×Internet & Social Media
Capital One14.01×Business & Career
CarGurus16.74×Cars & Mobility
Indeed.com10.6×Business & Career
Circle K17.52×Shopping
AccuWeather13.08×Home & Garden
Autism Awareness19.03×Health
Cillian Murphy22.77×Movies & TV
Diabetes mellitus awareness12.48×Health
Enterprise Rent-A-Car11.09×Cars & Mobility
Kendra Scott17.15×Fashion & Accessoires
Billy Bob Thornton14.12×Movies & TV
Dakota Johnson15.47×Movies & TV
Khan Academy13.2×Business & Career
DeviantArt11.09×Internet & Social Media
Beetlejuice7.59×Movies & TV
Diane Keaton9.23×Movies & TV
ICloud13.29×Technology & Electronics
Aaron Rodgers9.1×Sports
Microblogging12.67×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oaxaca audience
TraitClusterScore
SpiritualityBALANCE1.4
Urban LifestyleOPEN1.25
ExtroversionTHRILL1.18
Social Media UsageJOY1.12
Family OrientationCONSERVATISM1.05
Need for SecurityCONSERVATISM1.04

Worldwide distribution

Worldwide audience distribution share by country for Oaxaca
CountryShare
United States38.8%
Mexico34.5%
Colombia4.2%

See Oaxaca audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Oaxaca have in United States?

Oaxaca has an estimated audience of 8,624,959 people in United States, concentrated in California and Texas.

What is the gender split and age of Oaxaca fans?

49.3% of Oaxaca fans are female, 50.7% are male, with an average age of 39.7 years.

Which brands do Oaxaca fans like most?

Oaxaca fans show strongest brand affinity for Google Maps (15.81×), Capital One (14.01×), and CarGurus (16.74×) over the country average.

Where do Oaxaca fans live in United States?

Oaxaca fans in United States are most concentrated in California (reach 2,571,430), Texas (reach 1,221,360), and New York (reach 621,937). These three regions account for the largest share of the active audience.

What other brands do Oaxaca fans also like?

Beyond Oaxaca itself, the audience over-indexes on Capital One (14.01×), CarGurus (16.74×), Indeed.com (10.6×), and Circle K (17.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oaxaca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.