Rascasse Audience Intelligence

Oaxaca Audience in United States

A data profile of the people who buy, follow and care about Oaxaca in United States — modelled from more than twelve digital signal sources. Oaxaca has an estimated audience of 8,624,959 people in United States.

#64among City in United States#259among POI in United States#356in Travel & Leisure

The average Oaxaca fan in United States is 39.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Mexico, Mariachi, Cruz Azul, with strongest over-indexing on Mexico (3.96× the country average).

Demographically, the Oaxaca audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oaxaca fan in United States is balanced, around 39.7 years old, with strong Spirituality tendencies and a notable affinity for Mexico.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oaxaca profile in United States.

Audience size
8.6M
in United States
Gender
49.3%♀
50.7% male
Age
39.7
average years
Country rank
#4119
POI in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oaxaca fans

49.3% are female, 50.7% are male, average age 39.7.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Oaxaca audience in United States
MetricValue
Female49.3%
Male50.7%
Average age39.7
Estimated audience size8,624,959
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Oaxaca audience in United States
Age bracketShare%
16-1916%
20-2920%
30-3923%
40-4923%
50+18%
Fig. 04

Worldwide distribution

38.8%

of the worldwide Oaxaca audience comes from United States.

Worldwide audience distribution share by country for Oaxaca
CountryShare
United States38.8%
Mexico34.5%
Colombia4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oaxaca audience in United States is strongest.

Fig. 05

Top regions by affinity

Oaxaca fans by region: top regions in United States
#RegionReachAffinity×
01California~2.5M2.62×
02Oregon~200K2.00×
03Washington~300K1.85×
04New Mexico~70K1.65×
05Arizona~300K1.63×
06Colorado~200K1.59×
07Washington, District of Columbia~40K1.55×
08Texas~1M1.53×
09Illinois~400K1.41×
10Nevada~100K1.34×
11New York~600K1.20×
12Georgia~300K1.19×
13Utah~90K1.16×
14Idaho~50K1.11×
15Alaska~20K1.10×
16Vermont~20K1.10×
17Montana~30K1.08×
18Missouri~100K1.03×
19New Jersey~200K0.97×
20North Carolina~200K0.96×
21Hawaii~30K0.93×
22Massachusetts~200K0.91×
23Wisconsin~100K0.89×
24Minnesota~100K0.89×
25Connecticut~70K0.86×
26Florida~500K0.85×
27Oklahoma~80K0.84×
28Arkansas~60K0.84×
29Kansas~60K0.83×
30Nebraska~40K0.83×
31Tennessee~100K0.82×
32Maine~30K0.81×
33Maryland~100K0.80×
34Virginia~200K0.79×
35Rhode Island~20K0.79×
36Michigan~200K0.75×
37Indiana~100K0.74×
38Delaware~20K0.74×
39South Carolina~100K0.73×
40Kentucky~80K0.73×
41Iowa~50K0.73×
42Louisiana~80K0.71×
43New Hampshire~20K0.69×
44South Dakota~10K0.68×
45Pennsylvania~200K0.66×
46North Dakota~10K0.66×
47Alabama~70K0.62×
48Ohio~200K0.60×
49Mississippi~40K0.53×
50West Virginia~20K0.52×
Fig. 06

Affinity by region

Affinity by region — Oaxaca, United States
0.52×1.00×2.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oaxaca audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oaxaca audience
#·InterestCategoryAffinity×
01Lyric poetryLiterature14.44×
02El PaísNews11.68×
03Atlético MadridSports10.47×
04FIFA Club World CupSports9.73×
05Cruz AzulSports9.69×
06MariachiMusic & Radio9.63×
07VolarisTravel & Leisure9.32×
08CumbiaMusic & Radio8.48×
09Club AméricaSports7.68×
10San Diego PadresSports6.35×
11Web serverTechnology & Electronics6.21×
12Milwaukee BrewersSports4.54×
13MexicoTravel & Leisure3.96×
14TacoFood & Beverages3.67×
15Detroit TigersSports3.02×
16Las VegasTravel & Leisure2.74×
17Real Madrid C.F.Sports2.71×
18RecreationTravel & Leisure1.98×
19NatureHome & Garden1.83×
20Mobile phonesTechnology & Electronics1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oaxaca audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oaxaca audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.84×
Urban LifestyleOPEN1.71×
IndulgenceJOY1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oaxaca audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.39×
Luxury OrientationPREMIUM0.74×
Pet OwnershipJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oaxaca have in United States?

Oaxaca has an estimated audience of 8,624,959 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Oaxaca fans?

49.3% of Oaxaca fans are female, 50.7% are male, with an average age of 39.7 years.

03

Which brands do Oaxaca fans like most?

Oaxaca fans show strongest brand affinity for Mexico (3.96×), Mariachi (9.63×), and Cruz Azul (9.69×) over the country average.

04

Where do Oaxaca fans live in United States?

Oaxaca fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1M), and New York (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Oaxaca fans also like?

Beyond Oaxaca itself, the audience over-indexes on Mariachi (9.63×), Cruz Azul (9.69×), Web server (6.21×), and Volaris (9.32×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Oaxaca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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