Oaxaca Audience in United States
Oaxaca has an estimated audience of 8,624,959 people in United States. 49.3% are female, 50.7% are male, average age 39.7. Top regions: California, Texas, New York. Top brand affinities: Kendra Scott, Nationality, Goop, Governor of Michigan, Progressive rock.
The average Oaxaca fan in United States is 39.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kendra Scott, Nationality, Goop, with strongest over-indexing on Kendra Scott (7.06× the country average). Demographically, the Oaxaca audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Spirituality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Oaxaca fans
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 39.7 |
| Estimated audience size | 8,624,959 |
Audience persona
The typical Oaxaca fan in United States is balanced, around 39.7 years old, with strong Spirituality tendencies and a notable affinity for Kendra Scott.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 2,571,430 | 2.71× |
| Texas | 1,221,360 | 1.65× |
| New York | 621,937 | 1.29× |
| Florida | 522,174 | 0.89× |
| Illinois | 420,603 | 1.46× |
| Georgia | 339,210 | 1.28× |
| Washington | 335,068 | 1.94× |
| Arizona | 300,273 | 1.71× |
| North Carolina | 247,776 | 0.95× |
| Colorado | 225,676 | 1.66× |
| New Jersey | 210,507 | 0.96× |
| Oregon | 192,795 | 1.95× |
| Pennsylvania | 192,186 | 0.66× |
| Michigan | 171,449 | 0.76× |
| Virginia | 168,728 | 0.8× |
| Ohio | 160,658 | 0.6× |
| Massachusetts | 153,617 | 0.9× |
| Tennessee | 139,166 | 0.8× |
| Maryland | 120,081 | 0.81× |
| Nevada | 118,976 | 1.43× |
| Missouri | 116,937 | 0.84× |
| Indiana | 114,499 | 0.73× |
| Minnesota | 113,707 | 0.92× |
| Wisconsin | 110,721 | 0.85× |
| Utah | 95,527 | 1.24× |
| South Carolina | 87,175 | 0.67× |
| Oklahoma | 79,202 | 0.83× |
| Kentucky | 76,857 | 0.71× |
| Connecticut | 76,240 | 0.88× |
| New Mexico | 73,064 | 1.69× |
| Louisiana | 70,053 | 0.63× |
| Alabama | 69,877 | 0.58× |
| Arkansas | 57,063 | 0.8× |
| Kansas | 53,835 | 0.79× |
| Iowa | 49,659 | 0.7× |
| Idaho | 48,967 | 1.13× |
| Washington, District of Columbia | 42,736 | 1.65× |
| Hawaii | 34,586 | 0.93× |
| Nebraska | 32,845 | 0.76× |
| Mississippi | 30,296 | 0.43× |
| Montana | 23,261 | 0.97× |
| Maine | 22,754 | 0.74× |
| Rhode Island | 21,991 | 0.8× |
| New Hampshire | 21,227 | 0.62× |
| Alaska | 19,188 | 1.04× |
| Delaware | 17,393 | 0.73× |
| Vermont | 15,811 | 1.04× |
| West Virginia | 13,369 | 0.33× |
| South Dakota | 9,996 | 0.5× |
| Wyoming | 9,904 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kendra Scott | 7.06× | Fashion & Accessoires |
| Nationality | 4.73× | Politics & Society |
| Goop | 10.58× | Internet & Social Media |
| Governor of Michigan | 14.55× | Politics & Society |
| Progressive rock | 3.38× | Music & Radio |
| Google Home | 9.87× | Technology & Electronics |
| Wok | 9.81× | Food & Beverages |
| Grinch | 5.83× | Movies & TV |
| Hibachi | 11.03× | Food & Beverages |
| headspace | 12.13× | Health |
| Hipster | 11.67× | Politics & Society |
| Grace Slick | 10.58× | Music & Radio |
| Cherish (group) | 12.64× | Music & Radio |
| Vocal harmony | 5.23× | Music & Radio |
| Minnesota | 1.99× | Travel & Leisure |
| jordy nelson | 15.97× | Sports |
| Fairy godmother | 6.94× | Literature |
| No Escape (1994 film) | 10.39× | Movies & TV |
| Israel | 1.92× | Travel & Leisure |
| TV Fanatic | 8.76× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.4 |
| Urban Lifestyle | OPEN | 1.25 |
| Extroversion | THRILL | 1.18 |
| Social Media Usage | JOY | 1.12 |
| Family Orientation | CONSERVATISM | 1.05 |
| Need for Security | CONSERVATISM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.8% |
| Mexico | 34.5% |
| Colombia | 4.2% |
See Oaxaca audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Oaxaca have in United States?
Oaxaca has an estimated audience of 8,624,959 people in United States, concentrated in California and Texas.
What is the gender split and age of Oaxaca fans?
49.3% of Oaxaca fans are female, 50.7% are male, with an average age of 39.7 years.
Which brands do Oaxaca fans like most?
Oaxaca fans show strongest brand affinity for Kendra Scott (7.06×), Nationality (4.73×), and Goop (10.58×) over the country average.
Where do Oaxaca fans live in United States?
Oaxaca fans in United States are most concentrated in California (reach 2,571,430), Texas (reach 1,221,360), and New York (reach 621,937). These three regions account for the largest share of the active audience.
What other brands do Oaxaca fans also like?
Beyond Oaxaca itself, the audience over-indexes on Nationality (4.73×), Goop (10.58×), Governor of Michigan (14.55×), and Progressive rock (3.38×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Oaxaca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.