Mariachi Audience in United States

Mariachi logo

Mariachi has an estimated audience of 6,461,522 people in United States. 50.9% are female, 49.1% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: musica ranchera, Bad Bunny, Liga MX, Mexico City, Mexican cumbia.

The average Mariachi fan in United States is 38.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include musica ranchera, Bad Bunny, Liga MX, with strongest over-indexing on musica ranchera (22.7× the country average). Demographically, the Mariachi audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Extroversion, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Mariachi fans

Demographic split for Mariachi audience in United States
MetricValue
Female50.9%
Male49.1%
Average age38.7
Estimated audience size6,461,522

Audience persona

The typical Mariachi fan in United States is balanced, around 38.7 years old, with strong Extroversion tendencies and a notable affinity for musica ranchera.

Top regions in United States

Top regions ranked by reach for Mariachi in United States
RegionReachAffinity
California1,606,5392.26×
Texas1,436,3492.59×
Florida633,0971.45×
New York331,7460.92×
Illinois324,1601.51×
Arizona222,4091.69×
South Carolina209,8322.16×
New Jersey187,0501.14×
Ohio181,1000.91×
North Carolina168,0620.86×
Georgia150,3030.76×
Washington138,3781.07×
Virginia130,0800.83×
Pennsylvania119,8340.55×
Maryland119,4711.08×
New Mexico106,0503.27×
Oklahoma105,5261.47×
Colorado99,1670.97×
Nevada95,2731.52×
Massachusetts90,5000.71×
Missouri88,2870.85×
Tennessee86,1720.66×
Michigan83,2220.49×
Indiana79,5070.67×
Kentucky71,7460.89×
Oregon68,8120.93×
Arkansas65,6861.23×
Hawaii65,0682.34×
Wisconsin60,3180.62×
Minnesota59,3940.64×
Alabama54,9790.61×
Louisiana50,8890.61×
Utah50,5240.87×
Connecticut48,9160.75×
Delaware46,6152.61×
Kansas39,0020.77×
Iowa33,3710.63×
Mississippi26,6750.5×
Idaho21,7180.67×
Nebraska20,7860.64×
Washington, District of Columbia17,5990.91×
Rhode Island14,1190.69×
West Virginia13,7900.46×
New Hampshire10,8340.43×
Maine8,3300.36×
Montana6,8820.38×
Alaska6,1870.45×
North Dakota5,8090.44×
South Dakota5,6910.38×
Wyoming4,5830.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mariachi audience
BrandAffinityCategory
musica ranchera22.7×Music & Radio
Bad Bunny8.14×Music & Radio
Liga MX10.29×Sports
Mexico City9.59×Travel & Leisure
Mexican cumbia18.15×Music & Radio
Latin pop7.01×Music & Radio
Sinaloa13.99×Travel & Leisure
FIFA World Cup4.17×Sports
State of Mexico15.03×Travel & Leisure
Monterrey11.4×Travel & Leisure
Norteño (music)12.27×Music & Radio
Michoacán15.17×Travel & Leisure
Guatemala6.94×Travel & Leisure
Sonora12.64×Travel & Leisure
Puebla13.64×Travel & Leisure
Guerrero15.81×Travel & Leisure
Jalisco11.67×Travel & Leisure
Reggaeton5.28×Music & Radio
Cumbia11.9×Music & Radio
El Salvador9.58×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mariachi audience
TraitClusterScore
ExtroversionTHRILL1.26
Urban LifestyleOPEN1.12
Social Media UsageJOY1.03
Family OrientationCONSERVATISM1.01
SpiritualityBALANCE0.99
Need for SecurityCONSERVATISM0.97

Worldwide distribution

Worldwide audience distribution share by country for Mariachi
CountryShare
United States30.5%
Mexico27.4%
Colombia8.7%

See Mariachi audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Mariachi have in United States?

Mariachi has an estimated audience of 6,461,522 people in United States, concentrated in California and Texas.

What is the gender split and age of Mariachi fans?

50.9% of Mariachi fans are female, 49.1% are male, with an average age of 38.7 years.

Which brands do Mariachi fans like most?

Mariachi fans show strongest brand affinity for musica ranchera (22.7×), Bad Bunny (8.14×), and Liga MX (10.29×) over the country average.

Where do Mariachi fans live in United States?

Mariachi fans in United States are most concentrated in California (reach 1,606,539), Texas (reach 1,436,349), and Florida (reach 633,097). These three regions account for the largest share of the active audience.

What other brands do Mariachi fans also like?

Beyond Mariachi itself, the audience over-indexes on Bad Bunny (8.14×), Liga MX (10.29×), Mexico City (9.59×), and Mexican cumbia (18.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mariachi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.