Rascasse Audience Intelligence

Mariachi Audience in United States

A data profile of the people who buy, follow and care about Mariachi in United States — modelled from more than twelve digital signal sources. Mariachi has an estimated audience of 6,461,522 people in United States.

#134among Musical genre in United States#3200among Topic in United States#434in Music & Radio

The average Mariachi fan in United States is 38.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include musica ranchera, Bad Bunny, FIFA World Cup 2026, with strongest over-indexing on musica ranchera (22.7× the country average).

Demographically, the Mariachi audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Tradition, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mariachi fan in United States is balanced, around 38.7 years old, with strong Tradition tendencies and a notable affinity for musica ranchera.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mariachi profile in United States.

Audience size
6.5M
in United States
Gender
50.9%♀
49.1% male
Age
38.7
average years
Country rank
#5380
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mariachi fans

50.9% are female, 49.1% are male, average age 38.7.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for Mariachi audience in United States
MetricValue
Female50.9%
Male49.1%
Average age38.7
Estimated audience size6,461,522
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Mariachi audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3922%
40-4922%
50+17%
Fig. 04

Worldwide distribution

30.4%

of the worldwide Mariachi audience comes from United States.

Worldwide audience distribution share by country for Mariachi
CountryShare
United States30.4%
Mexico27.4%
Colombia8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mariachi audience in United States is strongest.

Fig. 05

Top regions by affinity

Mariachi fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~100K3.15×
02South Carolina~300K2.69×
03Texas~1.5M2.37×
04Delaware~40K2.36×
05Hawaii~60K2.25×
06California~1.5M2.05×
07Arizona~200K1.59×
08Nevada~90K1.50×
09Illinois~300K1.49×
10Oklahoma~100K1.37×
11Florida~600K1.33×
12Arkansas~70K1.23×
13New Jersey~200K1.11×
14Washington~100K0.99×
15Maryland~100K0.97×
16Ohio~200K0.93×
17Colorado~90K0.91×
18Oregon~70K0.90×
19Utah~50K0.90×
20New York~300K0.88×
21Washington, District of Columbia~20K0.88×
22North Carolina~200K0.87×
23Missouri~90K0.84×
24Kansas~40K0.84×
25Kentucky~70K0.83×
26Virginia~100K0.82×
27Rhode Island~20K0.80×
28Connecticut~50K0.78×
29Idaho~20K0.76×
30Georgia~100K0.75×
31Nebraska~20K0.74×
32Alaska~10K0.73×
33Massachusetts~90K0.72×
34North Dakota~10K0.72×
35Indiana~80K0.69×
36Alabama~60K0.69×
37Vermont~8K0.69×
38Wisconsin~70K0.68×
39Minnesota~60K0.68×
40Iowa~40K0.68×
41South Dakota~10K0.68×
42Tennessee~90K0.67×
43Louisiana~50K0.64×
44Mississippi~30K0.64×
45Montana~10K0.64×
46West Virginia~20K0.63×
47Pennsylvania~100K0.62×
48New Hampshire~20K0.62×
49Maine~10K0.58×
50Michigan~90K0.52×
Fig. 06

Affinity by region

Affinity by region — Mariachi, United States
0.52×1.00×3.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mariachi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mariachi audience
#·InterestCategoryAffinity×
01musica rancheraMusic & Radio22.70×
02Mexican cumbiaMusic & Radio18.15×
03GuerreroTravel & Leisure15.81×
04MichoacánTravel & Leisure15.17×
05State of MexicoTravel & Leisure15.03×
06SinaloaTravel & Leisure13.99×
07PueblaTravel & Leisure13.64×
08SonoraTravel & Leisure12.64×
09Norteño (music)Music & Radio12.27×
10CumbiaMusic & Radio11.90×
11JaliscoTravel & Leisure11.67×
12MonterreyTravel & Leisure11.40×
13Liga MXSports10.29×
14Mexico CityTravel & Leisure9.59×
15Bad BunnyMusic & Radio8.14×
16Latin popMusic & Radio7.01×
17GuatemalaTravel & Leisure6.94×
18ReggaetonMusic & Radio5.28×
19FIFA World CupSports4.17×
20FIFA World Cup 2026Sports3.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mariachi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mariachi audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.73×
Social Media UsageJOY1.72×
Price SensitivityPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mariachi audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM1.03×
Pet OwnershipJOY1.07×
SustainabilityBALANCE1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mariachi have in United States?

Mariachi has an estimated audience of 6,461,522 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mariachi fans?

50.9% of Mariachi fans are female, 49.1% are male, with an average age of 38.7 years.

03

Which brands do Mariachi fans like most?

Mariachi fans show strongest brand affinity for musica ranchera (22.7×), Bad Bunny (8.14×), and FIFA World Cup 2026 (3.06×) over the country average.

04

Where do Mariachi fans live in United States?

Mariachi fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Mariachi fans also like?

Beyond Mariachi itself, the audience over-indexes on Bad Bunny (8.14×), FIFA World Cup 2026 (3.06×), FIFA World Cup (4.17×), and Liga MX (10.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Mariachi audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mariachi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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