musica ranchera Audience in United States

musica ranchera has an estimated audience of 5,369,728 people in United States. 50.5% are female, 49.5% are male, average age 33.7. Top regions: California, Texas, Florida. Top brand affinities: Orange, Autism Awareness, Google Maps, Diabetes mellitus awareness, Indeed.com.

The average musica ranchera fan in United States is 33.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Orange, Autism Awareness, Google Maps, with strongest over-indexing on Orange (38.12× the country average). Demographically, the musica ranchera audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of musica ranchera fans

Demographic split for musica ranchera audience in United States
MetricValue
Female50.5%
Male49.5%
Average age33.7
Estimated audience size5,369,728

Audience persona

The typical musica ranchera fan in United States is balanced, around 33.7 years old, with strong Extroversion tendencies and a notable affinity for Orange.

Top regions in United States

Top regions ranked by reach for musica ranchera in United States
RegionReachAffinity
California1,305,9252.21×
Texas828,9571.8×
Florida526,2351.45×
Arizona308,5772.81×
New York241,7240.81×
Georgia204,9761.24×
Illinois194,3121.09×
North Carolina178,0191.1×
Indiana109,7831.12×
Colorado107,7931.27×
New Jersey105,4600.77×
Wisconsin101,8971.26×
Kansas99,0452.34×
Maryland95,5941.04×
Washington95,3780.89×
Virginia94,9460.73×
Tennessee87,1910.81×
South Carolina76,9490.95×
Louisiana73,3511.06×
Michigan69,1180.49×
Oregon67,5251.1×
Pennsylvania65,9180.36×
Nevada63,7611.23×
Ohio60,7520.37×
Alabama52,2990.7×
Oklahoma47,2750.79×
New Mexico45,3591.68×
Massachusetts41,2540.39×
Connecticut39,6910.74×
Utah37,5430.78×
Arkansas37,4250.85×
Missouri36,3050.42×
Kentucky36,0200.54×
Minnesota34,0030.44×
Idaho22,7480.84×
Nebraska22,2140.82×
Mississippi21,0630.48×
Iowa19,0600.43×
West Virginia17,3890.7×
Wyoming15,3451.93×
Hawaii15,3390.66×
Montana15,1271.02×
South Dakota14,9311.2×
North Dakota14,5381.32×
New Hampshire14,3280.68×
Washington, District of Columbia14,1640.88×
Rhode Island13,8350.81×
Maine13,8270.72×
Delaware13,4220.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for musica ranchera audience
BrandAffinityCategory
Orange38.12×Technology & Electronics
Autism Awareness19.03×Health
Google Maps7.7×Internet & Social Media
Diabetes mellitus awareness12.48×Health
Indeed.com6.81×Business & Career
Microblogging12.67×Technology & Electronics
Mariachi17.28×Music & Radio
Singer-songwriter5.51×Music & Radio
Cillian Murphy16.07×Movies & TV
Bolero19.18×Music & Radio
CarGurus6.74×Cars & Mobility
Club América11.58×Sports
Income tax13.19×Business & Career
JD Sports13.62×Shopping
Benny Blanco14.24×Music & Radio
Volaris13.86×Travel & Leisure
Capital One3.98×Business & Career
Enterprise Rent-A-Car5.37×Cars & Mobility
Cumbia10.94×Music & Radio
Acapulco18.48×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by musica ranchera audience
TraitClusterScore
ExtroversionTHRILL1.3
TraditionCONSERVATISM1.12
Urban LifestyleOPEN1.03
Need for SecurityCONSERVATISM1.01
Social Media UsageJOY0.99
Family OrientationCONSERVATISM0.98

Worldwide distribution

Worldwide audience distribution share by country for musica ranchera
CountryShare
Mexico28.0%
United States26.6%
Brazil10.5%

See musica ranchera audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does musica ranchera have in United States?

musica ranchera has an estimated audience of 5,369,728 people in United States, concentrated in California and Texas.

What is the gender split and age of musica ranchera fans?

50.5% of musica ranchera fans are female, 49.5% are male, with an average age of 33.7 years.

Which brands do musica ranchera fans like most?

musica ranchera fans show strongest brand affinity for Orange (38.12×), Autism Awareness (19.03×), and Google Maps (7.7×) over the country average.

Where do musica ranchera fans live in United States?

musica ranchera fans in United States are most concentrated in California (reach 1,305,925), Texas (reach 828,957), and Florida (reach 526,235). These three regions account for the largest share of the active audience.

What other brands do musica ranchera fans also like?

Beyond musica ranchera itself, the audience over-indexes on Autism Awareness (19.03×), Google Maps (7.7×), Diabetes mellitus awareness (12.48×), and Indeed.com (6.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for musica ranchera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.