Rascasse Audience Intelligence

musica ranchera Audience in United States

A data profile of the people who buy, follow and care about musica ranchera in United States — modelled from more than twelve digital signal sources. musica ranchera has an estimated audience of 5,369,728 people in United States.

#3608among Topic in United States#540in Music & Radio

The average musica ranchera fan in United States is 33.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mariachi, Bolero, Benny Blanco, with strongest over-indexing on Mariachi (22.7× the country average).

Demographically, the musica ranchera audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical musica ranchera fan in United States is balanced, around 33.7 years old, with strong Tradition tendencies and a notable affinity for Mariachi.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the musica ranchera profile in United States.

Audience size
5.4M
in United States
Gender
50.5%♀
49.5% male
Age
33.7
average years
Country rank
#6269
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of musica ranchera fans

50.5% are female, 49.5% are male, average age 33.7.

Fig. 02

Gender split

50.5%
Female
49.5%
Male
Demographic split for musica ranchera audience in United States
MetricValue
Female50.5%
Male49.5%
Average age33.7
Estimated audience size5,369,728
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the musica ranchera audience in United States
Age bracketShare%
16-1933%
20-2922%
30-3920%
40-4916%
50+9%
Fig. 04

Worldwide distribution

26.6%

of the worldwide musica ranchera audience comes from United States.

Worldwide audience distribution share by country for musica ranchera
CountryShare
Mexico28.0%
United States26.6%
Brazil10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the musica ranchera audience in United States is strongest.

Fig. 05

Top regions by affinity

musica ranchera fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M2.41×
02Texas~1M2.10×
03Arizona~200K1.57×
04Florida~500K1.35×
05New Mexico~40K1.34×
06Illinois~200K1.19×
07Kansas~50K1.19×
08North Carolina~200K1.17×
09Tennessee~100K1.16×
10Indiana~100K1.14×
11Colorado~90K1.10×
12Washington~100K1.09×
13Nevada~60K1.08×
14Louisiana~70K1.07×
15Maryland~100K1.05×
16South Dakota~10K1.05×
17Vermont~10K1.03×
18Wisconsin~80K1.01×
19Rhode Island~20K1.01×
20Delaware~10K1.00×
21Oregon~60K0.99×
22Idaho~30K0.99×
23Washington, District of Columbia~20K0.99×
24Alaska~10K0.99×
25North Dakota~10K0.99×
26Nebraska~30K0.98×
27Montana~10K0.98×
28Connecticut~50K0.97×
29West Virginia~20K0.97×
30Hawaii~20K0.97×
31New Hampshire~20K0.97×
32Maine~20K0.97×
33Georgia~200K0.96×
34South Carolina~80K0.96×
35Mississippi~40K0.96×
36Arkansas~40K0.96×
37Oklahoma~60K0.95×
38Utah~50K0.95×
39Iowa~40K0.95×
40Alabama~70K0.94×
41New Jersey~100K0.93×
42Kentucky~60K0.93×
43Missouri~80K0.90×
44Minnesota~70K0.89×
45Virginia~100K0.86×
46Massachusetts~90K0.86×
47New York~300K0.85×
48Michigan~100K0.85×
49Ohio~100K0.83×
50Pennsylvania~100K0.81×
Fig. 06

Affinity by region

Affinity by region — musica ranchera, United States
0.81×1.00×2.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the musica ranchera audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for musica ranchera audience
#·InterestCategoryAffinity×
01BoleroMusic & Radio29.45×
02MariachiMusic & Radio22.70×
03AcapulcoTravel & Leisure18.70×
04Pep GuardiolaSports18.70×
05Benny BlancoMusic & Radio15.09×
06CumbiaMusic & Radio12.27×
07Atlético MadridSports11.24×
08OrangeTechnology & Electronics10.80×
09Cruz AzulSports10.08×
10VolarisTravel & Leisure8.05×
11San Diego PadresSports7.22×
12La LigaSports6.16×
13Liga MXSports6.07×
14WhataburgerFood & Beverages5.26×
15Milwaukee BrewersSports4.80×
16Spanish languagePolitics & Society4.62×
17Las VegasTravel & Leisure4.00×
18MexicoTravel & Leisure3.55×
19Facebook MessengerInternet & Social Media3.12×
20FamilyKids & Family1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the musica ranchera audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by musica ranchera audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.61×
ExtroversionTHRILL1.57×
SpiritualityBALANCE1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by musica ranchera audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.72×
Design AffinityPREMIUM0.77×
SustainabilityBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does musica ranchera have in United States?

musica ranchera has an estimated audience of 5,369,728 people in United States, concentrated in California and Texas.

02

What is the gender split and age of musica ranchera fans?

50.5% of musica ranchera fans are female, 49.5% are male, with an average age of 33.7 years.

03

Which brands do musica ranchera fans like most?

musica ranchera fans show strongest brand affinity for Mariachi (22.7×), Bolero (29.45×), and Benny Blanco (15.09×) over the country average.

04

Where do musica ranchera fans live in United States?

musica ranchera fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do musica ranchera fans also like?

Beyond musica ranchera itself, the audience over-indexes on Bolero (29.45×), Benny Blanco (15.09×), Cumbia (12.27×), and Whataburger (5.26×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See musica ranchera audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for musica ranchera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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