musica ranchera Audience in Mexico
musica ranchera has an estimated audience of 5,651,094 people in Mexico. 50.8% are female, 49.2% are male, average age 30.5. Top regions: Distrito Federal, State of Mexico, Jalisco. Top brand affinities: Damon Albarn, Office 365, Google Drive, Twilight (series), Karl Marx.
The average musica ranchera fan in Mexico is 30.5 years old, balanced, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Jalisco. Top brand affinities include Damon Albarn, Office 365, Google Drive, with strongest over-indexing on Damon Albarn (443.93× the country average). Demographically, the musica ranchera audience skews balanced with an average age of 30.5, and over-indexes on personality traits such as Mindfulness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of musica ranchera fans
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 30.5 |
| Estimated audience size | 5,651,094 |
Audience persona
The typical musica ranchera fan in Mexico is balanced, around 30.5 years old, with strong Mindfulness tendencies and a notable affinity for Damon Albarn.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | 716,537 | 0.96× |
| State of Mexico | 524,155 | 0.68× |
| Jalisco | 498,998 | 1.2× |
| Chiapas | 413,213 | 2.44× |
| Veracruz (state) | 353,699 | 1.06× |
| Michoacan de Ocampo | 343,065 | 1.75× |
| Puebla | 323,721 | 1.08× |
| Guanajuato | 302,480 | 1.13× |
| Coahuila de Zaragoza | 188,877 | 1.11× |
| Chihuahua | 171,622 | 0.88× |
| Hidalgo | 163,786 | 1.2× |
| Tamaulipas | 153,560 | 0.81× |
| Baja California | 151,255 | 0.64× |
| Nuevo Leon | 142,436 | 0.42× |
| Guerrero | 137,453 | 0.96× |
| Zacatecas | 95,447 | 1.33× |
| Durango | 81,614 | 1.04× |
| Morelos | 63,350 | 0.65× |
| Tlaxcala | 61,788 | 0.95× |
| Yucatan | 61,129 | 0.52× |
| Aguascalientes | 52,800 | 0.74× |
| Nayarit | 47,329 | 0.87× |
| Campeche | 39,787 | 0.92× |
| Colima | 39,230 | 1.08× |
| Baja California Sur | 25,863 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Damon Albarn | 443.93× | Music & Radio |
| Office 365 | 76.27× | Technology & Electronics |
| Google Drive | 68.46× | Technology & Electronics |
| Twilight (series) | 55.12× | Movies & TV |
| Karl Marx | 92.17× | Literature |
| Fox News Channel | 118.49× | Movies & TV |
| Ayrton Senna | 82.88× | Sports |
| Tinder | 55.79× | Internet & Social Media |
| Ready Player One | 80.18× | Movies & TV |
| China Central Television | 51.72× | Movies & TV |
| Near field communication | 165.37× | Technology & Electronics |
| The Dubai Mall | 266.67× | Fashion & Accessoires |
| Pixel art | 173.15× | Arts & Culture |
| Eyeglass prescription | 160× | Health |
| Automated teller machine | 87.78× | Business & Career |
| Boomerang | 135.45× | Sports |
| Halloween costume | 106.75× | Kids & Family |
| Ketchup | 75.14× | Food & Beverages |
| Latte macchiato | 143.84× | Food & Beverages |
| Faro, Portugal | 149.91× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 17.52 |
| Risk Appetite | THRILL | 8.35 |
| Urban Lifestyle | OPEN | 2.27 |
| Need for Security | CONSERVATISM | 1.81 |
| Travelling | THRILL | 1.33 |
| Spirituality | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 28.0% |
| United States | 26.6% |
| Brazil | 10.5% |
See musica ranchera audiences in other countries
More Music & Radio audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
Frequently asked questions
How many fans does musica ranchera have in Mexico?
musica ranchera has an estimated audience of 5,651,094 people in Mexico, concentrated in Distrito Federal and State of Mexico.
What is the gender split and age of musica ranchera fans?
50.8% of musica ranchera fans are female, 49.2% are male, with an average age of 30.5 years.
Which brands do musica ranchera fans like most?
musica ranchera fans show strongest brand affinity for Damon Albarn (443.93×), Office 365 (76.27×), and Google Drive (68.46×) over the country average.
Where do musica ranchera fans live in Mexico?
musica ranchera fans in Mexico are most concentrated in Distrito Federal (reach 716,537), State of Mexico (reach 524,155), and Jalisco (reach 498,998). These three regions account for the largest share of the active audience.
What other brands do musica ranchera fans also like?
Beyond musica ranchera itself, the audience over-indexes on Office 365 (76.27×), Google Drive (68.46×), Twilight (series) (55.12×), and Karl Marx (92.17×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for musica ranchera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.