A data profile of the people who buy, follow and care about musica ranchera in Mexico — modelled from more than twelve digital signal sources. musica ranchera has an estimated audience of 5,651,094 people in Mexico.
The average musica ranchera fan in Mexico is 30.5 years old, balanced, and lives primarily in Distrito Federal.
The audience is concentrated in Distrito Federal, State of Mexico, Jalisco.
Top brand affinities include Damon Albarn, Mongolia, Catholic Church, with strongest over-indexing on Damon Albarn (74.01× the country average).
Demographically, the musica ranchera audience skews balanced with an average age of 30.5, and over-indexes on personality traits such as Mindfulness, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical musica ranchera fan in Mexico is balanced, around 30.5 years old, with strong Mindfulness tendencies and a notable affinity for Damon Albarn.
The key figures that characterise the musica ranchera profile in Mexico.
50.8% are female, 49.2% are male, average age 30.5.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 30.5 |
| Estimated audience size | 5,651,094 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 20% | |
| 30-39 | 15% | |
| 40-49 | 13% | |
| 50+ | 6% |
of the worldwide musica ranchera audience comes from Mexico.
| Country | Share |
|---|---|
| Mexico | 28.0% |
| United States | 26.6% |
| Brazil | 10.5% |
Where the musica ranchera audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Chiapas | ~400K | 2.20× | |
| 02 | Michoacan de Ocampo | ~300K | 1.62× | |
| 03 | Zacatecas | ~90K | 1.19× | |
| 04 | Jalisco | ~500K | 1.18× | |
| 05 | Hidalgo | ~200K | 1.15× | |
| 06 | Guanajuato | ~300K | 1.11× | |
| 07 | Coahuila de Zaragoza | ~200K | 1.08× | |
| 08 | Puebla | ~300K | 1.07× | |
| 09 | Veracruz (state) | ~400K | 1.05× | |
| 10 | Colima | ~40K | 1.04× | |
| 11 | Durango | ~80K | 1.02× | |
| 12 | Tlaxcala | ~60K | 0.98× | |
| 13 | Distrito Federal | ~700K | 0.97× | |
| 14 | Guerrero | ~100K | 0.97× | |
| 15 | Campeche | ~40K | 0.97× | |
| 16 | Nayarit | ~50K | 0.94× | |
| 17 | Chihuahua | ~200K | 0.91× | |
| 18 | Tamaulipas | ~200K | 0.88× | |
| 19 | Aguascalientes | ~60K | 0.86× | |
| 20 | Baja California Sur | ~40K | 0.85× | |
| 21 | Morelos | ~80K | 0.81× | |
| 22 | Baja California | ~200K | 0.74× | |
| 23 | Yucatan | ~90K | 0.74× | |
| 24 | State of Mexico | ~500K | 0.71× | |
| 25 | Nuevo Leon | ~200K | 0.57× |
The strongest cross-interests of the musica ranchera audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Damon Albarn | Music & Radio | 74.01× | ||
| 02 | Mongolia | Travel & Leisure | 5.92× | ||
| 03 | Banana | Food & Beverages | 3.00× | ||
| 04 | Sarcasm | Politics & Society | 3.00× | ||
| 05 | Travel agency | Travel & Leisure | 3.00× | ||
| 06 | El País | News | 3.00× | ||
| 07 | Freeware | Technology & Electronics | 3.00× | ||
| 08 | Dentistry | Business & Career | 3.00× | ||
| 09 | Office 365 | Technology & Electronics | 3.00× | ||
| 10 | Google Drive | Technology & Electronics | 3.00× | ||
| 11 | Sexology | Kids & Family | 3.00× | ||
| 12 | Catholic Church | Politics & Society | 2.75× | ||
| 13 | Mariachi | Music & Radio | 2.22× | ||
| 14 | Game consoles | Technology & Electronics | 1.94× | ||
| 15 | Wikipedia | Internet & Social Media | 1.92× | ||
| 16 | Radio | Technology & Electronics | 1.84× | ||
| 17 | TV reality shows | Movies & TV | 1.73× | ||
| 18 | Smartphones | Technology & Electronics | 1.52× | ||
| 19 | Anime movies | Movies & TV | 1.52× | ||
| 20 | Reggae | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.27× | |
| Need for Security | CONSERVATISM | 1.74× | |
| Risk Appetite | THRILL | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.77× | |
| Early Adopter Mentality | POWER | 0.83× | |
| Luxury Orientation | PREMIUM | 0.86× |
musica ranchera has an estimated audience of 5,651,094 people in Mexico, concentrated in Distrito Federal and State of Mexico.
50.8% of musica ranchera fans are female, 49.2% are male, with an average age of 30.5 years.
musica ranchera fans show strongest brand affinity for Damon Albarn (74.01×), Mongolia (5.92×), and Catholic Church (2.75×) over the country average.
musica ranchera fans in Mexico are most concentrated in Distrito Federal (reach ~700K), State of Mexico (reach ~500K), and Jalisco (reach ~500K). These three regions account for the largest share of the active audience.
Beyond musica ranchera itself, the audience over-indexes on Mongolia (5.92×), Catholic Church (2.75×), Banana (3×), and Sarcasm (3×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for musica ranchera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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