A data profile of the people who buy, follow and care about TV reality shows in Mexico — modelled from more than twelve digital signal sources. TV reality shows has an estimated audience of 9,304,728 people in Mexico.
The average TV reality shows fan in Mexico is 34.4 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Boutiques, Poetry, Norteño (music), with strongest over-indexing on Boutiques (1.55× the country average).
Demographically, the TV reality shows audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Tradition, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
The typical TV reality shows fan in Mexico is balanced, around 34.4 years old, with strong Tradition tendencies and a notable affinity for Boutiques.
The key figures that characterise the TV reality shows profile in Mexico.
52.0% are female, 48.0% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 34.4 |
| Estimated audience size | 9,304,728 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 11% |
of the worldwide TV reality shows audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 24.3% |
| India | 5.2% |
| United Kingdom | 4.5% |
Where the TV reality shows audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baja California Sur | ~80K | 1.08× | |
| 02 | Baja California | ~400K | 1.07× | |
| 03 | Nayarit | ~100K | 1.07× | |
| 04 | Campeche | ~70K | 1.06× | |
| 05 | Colima | ~60K | 1.06× | |
| 06 | Guerrero | ~200K | 1.03× | |
| 07 | Coahuila de Zaragoza | ~300K | 1.02× | |
| 08 | Aguascalientes | ~100K | 1.02× | |
| 09 | Tlaxcala | ~100K | 1.02× | |
| 10 | Durango | ~100K | 1.01× | |
| 11 | Zacatecas | ~100K | 1.01× | |
| 12 | Michoacan de Ocampo | ~300K | 1.00× | |
| 13 | Morelos | ~200K | 0.99× | |
| 14 | Nuevo Leon | ~500K | 0.98× | |
| 15 | Chihuahua | ~300K | 0.98× | |
| 16 | Yucatan | ~200K | 0.97× | |
| 17 | Chiapas | ~300K | 0.96× | |
| 18 | Hidalgo | ~200K | 0.95× | |
| 19 | Veracruz (state) | ~500K | 0.94× | |
| 20 | Guanajuato | ~400K | 0.92× | |
| 21 | Jalisco | ~600K | 0.90× | |
| 22 | Puebla | ~400K | 0.90× | |
| 23 | Distrito Federal | ~1M | 0.83× | |
| 24 | State of Mexico | ~1M | 0.80× |
The strongest cross-interests of the TV reality shows audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jenni Rivera | Music & Radio | 2.04× | ||
| 02 | Norteño (music) | Music & Radio | 1.77× | ||
| 03 | musica ranchera | Music & Radio | 1.73× | ||
| 04 | Cumbia | Music & Radio | 1.71× | ||
| 05 | Harmony | Kids & Family | 1.67× | ||
| 06 | Bodega Aurrerá | Food & Beverages | 1.64× | ||
| 07 | Joke | Literature | 1.64× | ||
| 08 | Minute | Kids & Family | 1.64× | ||
| 09 | Digital television | Movies & TV | 1.62× | ||
| 10 | Poetry | Literature | 1.58× | ||
| 11 | Girl | Kids & Family | 1.57× | ||
| 12 | Boutiques | Fashion & Accessoires | 1.55× | ||
| 13 | Recipes | Food & Beverages | 1.55× | ||
| 14 | High-definition television | Technology & Electronics | 1.55× | ||
| 15 | Parent | Kids & Family | 1.55× | ||
| 16 | Spas | Beauty & Wellness | 1.53× | ||
| 17 | Beauty salons | Beauty & Wellness | 1.53× | ||
| 18 | Soriana | Shopping | 1.52× | ||
| 19 | Cognition | Health | 1.52× | ||
| 20 | Digital media | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.34× | |
| Creativity | OPEN | 1.29× | |
| Spirituality | BALANCE | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.91× | |
| Risk Appetite | THRILL | 0.99× | |
| Mindfulness | BALANCE | 1.00× |
TV reality shows has an estimated audience of 9,304,728 people in Mexico, concentrated in State of Mexico and Distrito Federal.
52.0% of TV reality shows fans are female, 48.0% are male, with an average age of 34.4 years.
TV reality shows fans show strongest brand affinity for Boutiques (1.55×), Poetry (1.58×), and Norteño (music) (1.77×) over the country average.
TV reality shows fans in Mexico are most concentrated in State of Mexico (reach ~1M), Distrito Federal (reach ~1M), and Jalisco (reach ~600K). These three regions account for the largest share of the active audience.
Beyond TV reality shows itself, the audience over-indexes on Poetry (1.58×), Norteño (music) (1.77×), Spas (1.53×), and Bodega Aurrerá (1.64×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for TV reality shows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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