Minute Audience in Mexico
Minute has an estimated audience of 6,605,398 people in Mexico. 60.3% are female, 39.7% are male, average age 30.1. Top brand affinities: TikTok, Game consoles, Catholic Church, Radio, MSN.
Top brand affinities include TikTok, Game consoles, Catholic Church, with strongest over-indexing on TikTok (1.67× the country average). Demographically, the Minute audience skews more female with an average age of 30.1, and over-indexes on personality traits such as Spirituality, Mindfulness.
Category: Kids & Family · Type: Topic
Demographics of Minute fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 30.1 |
| Estimated audience size | 6,605,398 |
Audience persona
The typical Minute fan in Mexico is more female, around 30.1 years old, with strong Spirituality tendencies and a notable affinity for TikTok.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TikTok | 1.67× | Internet & Social Media |
| Game consoles | 1.91× | Technology & Electronics |
| Catholic Church | 1.91× | Politics & Society |
| Radio | 1.69× | Technology & Electronics |
| MSN | 1.91× | News |
| Sarcasm | 1.91× | Politics & Society |
| Pedro Pascal | 1.91× | Movies & TV |
| Travel agency | 1.91× | Travel & Leisure |
| Freeware | 1.91× | Technology & Electronics |
| Dentistry | 1.91× | Business & Career |
| Huawei | 1.57× | Technology & Electronics |
| Office 365 | 1.91× | Technology & Electronics |
| El País | 1.75× | News |
| Wattpad | 1.91× | Internet & Social Media |
| romantic comedies | 1.69× | Movies & TV |
| Bruce Willis | 1.91× | Movies & TV |
| Google Drive | 1.91× | Technology & Electronics |
| Sexology | 1.91× | Kids & Family |
| Broadcasting of sports events | 1.91× | Movies & TV |
| Breastfeeding | 1.91× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.35 |
| Mindfulness | BALANCE | 1.33 |
| Risk Appetite | THRILL | 1.19 |
| Travelling | THRILL | 1.14 |
| Creativity | OPEN | 1.11 |
| Urban Lifestyle | OPEN | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.2% |
| Mexico | 9.2% |
| Spain | 8.1% |
See Minute audiences in other countries
More Kids & Family audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Minute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.