A data profile of the people who buy, follow and care about Minute in Mexico — modelled from more than twelve digital signal sources. Minute has an estimated audience of 6,605,398 people in Mexico.
Minute has an estimated audience of 6,605,398 people in Mexico. 60.3% are female, 39.7% are male, average age 30.1. Top brand affinities: Shopping and fashion, TV reality shows, Classical music, Game consoles, Catholic Church.
Top brand affinities include Shopping and fashion, TV reality shows, Classical music, with strongest over-indexing on Shopping and fashion (1.91× the country average).
Demographically, the Minute audience skews more female with an average age of 30.1, and over-indexes on personality traits such as Mindfulness, Travelling.
The typical Minute fan in Mexico is more female, around 30.1 years old, with strong Mindfulness tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Minute profile in Mexico.
60.3% are female, 39.7% are male, average age 30.1.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 30.1 |
| Estimated audience size | 6,605,398 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 22% | |
| 30-39 | 15% | |
| 40-49 | 12% | |
| 50+ | 5% |
of the worldwide Minute audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 26.2% |
| Mexico | 9.2% |
| Spain | 8.1% |
The strongest cross-interests of the Minute audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 1.91× | ||
| 02 | Game consoles | Technology & Electronics | 1.91× | ||
| 03 | Catholic Church | Politics & Society | 1.91× | ||
| 04 | Banana | Food & Beverages | 1.91× | ||
| 05 | Sarcasm | Politics & Society | 1.91× | ||
| 06 | Costa Rica | Travel & Leisure | 1.91× | ||
| 07 | Travel agency | Travel & Leisure | 1.91× | ||
| 08 | El País | News | 1.91× | ||
| 09 | Freeware | Technology & Electronics | 1.91× | ||
| 10 | Dentistry | Business & Career | 1.91× | ||
| 11 | Office 365 | Technology & Electronics | 1.91× | ||
| 12 | Google Drive | Technology & Electronics | 1.91× | ||
| 13 | Sexology | Kids & Family | 1.91× | ||
| 14 | Broadcasting of sports events | Movies & TV | 1.91× | ||
| 15 | Breastfeeding | Kids & Family | 1.91× | ||
| 16 | Twilight (series) | Movies & TV | 1.91× | ||
| 17 | captain america | Movies & TV | 1.91× | ||
| 18 | Avocado | Food & Beverages | 1.91× | ||
| 19 | TV reality shows | Movies & TV | 1.64× | ||
| 20 | Classical music | Music & Radio | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.61× | |
| Travelling | THRILL | 1.26× | |
| Spirituality | BALANCE | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.68× | |
| Pet Ownership | JOY | 0.91× | |
| Sports Activity | POWER | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Minute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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