Minute Audience in United States

Minute has an estimated audience of 18,726,057 people in United States. 68.4% are female, 31.6% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: La Liga, Jean Paul Gaultier, San Diego Padres, Utah Mammoth, Coin Master.

The average Minute fan in United States is 36.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include La Liga, Jean Paul Gaultier, San Diego Padres, with strongest over-indexing on La Liga (1.78× the country average). Demographically, the Minute audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Creativity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Minute fans

Demographic split for Minute audience in United States
MetricValue
Female68.4%
Male31.6%
Average age36.6
Estimated audience size18,726,057

Audience persona

The typical Minute fan in United States is more female, around 36.6 years old, with strong Creativity tendencies and a notable affinity for La Liga.

Top regions in United States

Top regions ranked by reach for Minute in United States
RegionReachAffinity
California2,167,4301.05×
Texas1,766,7821.1×
Florida1,343,9491.06×
New York1,073,2301.03×
Georgia691,1281.2×
North Carolina640,8511.14×
Ohio626,6471.09×
Pennsylvania622,5380.99×
Illinois602,4960.97×
Michigan540,6861.1×
Virginia496,2121.09×
Tennessee418,4061.11×
New Jersey394,9400.83×
Arizona387,4131.01×
Washington386,8411.03×
Indiana354,6251.04×
Maryland332,1201.03×
Missouri328,2901.09×
Massachusetts325,6900.88×
South Carolina298,3831.06×
Alabama297,8611.14×
Louisiana289,2271.2×
Colorado282,4150.96×
Wisconsin265,4350.94×
Minnesota257,2200.96×
Kentucky248,7121.06×
Oklahoma246,2401.18×
Oregon226,5671.06×
Nevada180,4631×
Mississippi179,0761.16×
Arkansas176,4621.14×
Connecticut165,5430.88×
Kansas145,4650.99×
Utah142,1950.85×
Iowa137,7390.89×
New Mexico94,4071.01×
Idaho92,8760.99×
West Virginia88,3681.01×
Nebraska83,8850.89×
Hawaii72,9630.91×
New Hampshire62,9780.85×
Maine62,4430.93×
Washington, District of Columbia57,4651.02×
Montana49,1450.95×
Rhode Island47,8180.8×
Delaware44,7430.87×
Alaska38,9910.97×
South Dakota38,0370.88×
North Dakota33,7340.88×
Vermont27,6310.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Minute audience
BrandAffinityCategory
La Liga1.78×Sports
Jean Paul Gaultier3.25×Fashion & Accessoires
San Diego Padres1.73×Sports
Utah Mammoth2.4×Sports
Coin Master1.78×Games
Atlético Madrid1.71×Sports
Tattoo removal1.65×Fashion & Accessoires
Organic chemistry1.82×Business & Career
Moto Guzzi1.93×Cars & Mobility
Road crew2.64×Politics & Society
Valencia CF1.65×Sports
Capri Sun1.7×Food & Beverages
Piaggio1.56×Cars & Mobility
Wizz Air1.76×Travel & Leisure
David Alaba2.07×Sports
Marc-André ter Stegen1.58×Sports
Nextbike2.04×Cars & Mobility
Gorenje1.9×Home & Garden
Bad Nauheim1.57×Travel & Leisure
Mandarin Oriental Hotel Group2.33×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Minute audience
TraitClusterScore
CreativityOPEN1.08
Price SensitivityPREMIUM1.02
Need for SecurityCONSERVATISM0.98
IndulgenceJOY0.96
SpiritualityBALANCE0.95
Urban LifestyleOPEN0.95

Worldwide distribution

Worldwide audience distribution share by country for Minute
CountryShare
United States26.2%
Mexico9.2%
Spain8.1%

See Minute audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Minute have in United States?

Minute has an estimated audience of 18,726,057 people in United States, concentrated in California and Texas.

What is the gender split and age of Minute fans?

68.4% of Minute fans are female, 31.6% are male, with an average age of 36.6 years.

Which brands do Minute fans like most?

Minute fans show strongest brand affinity for La Liga (1.78×), Jean Paul Gaultier (3.25×), and San Diego Padres (1.73×) over the country average.

Where do Minute fans live in United States?

Minute fans in United States are most concentrated in California (reach 2,167,430), Texas (reach 1,766,782), and Florida (reach 1,343,949). These three regions account for the largest share of the active audience.

What other brands do Minute fans also like?

Beyond Minute itself, the audience over-indexes on Jean Paul Gaultier (3.25×), San Diego Padres (1.73×), Utah Mammoth (2.4×), and Coin Master (1.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Minute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.