Minute Audience in United States
Minute has an estimated audience of 18,726,057 people in United States. 68.4% are female, 31.6% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: Lebanese cuisine, Jumia, Isabela (province), Ext JS, The Boomtown Rats.
The average Minute fan in United States is 36.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lebanese cuisine, Jumia, Isabela (province), with strongest over-indexing on Lebanese cuisine (1.84× the country average). Demographically, the Minute audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Creativity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 6 brand affinities and 50 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Minute fans
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 36.6 |
| Estimated audience size | 18,726,057 |
Audience persona
The typical Minute fan in United States is more female, around 36.6 years old, with strong Creativity tendencies and a notable affinity for Lebanese cuisine.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 2,167,430 | 1.05× |
| Texas | 1,766,782 | 1.1× |
| Florida | 1,343,949 | 1.06× |
| New York | 1,073,230 | 1.03× |
| Georgia | 691,128 | 1.2× |
| North Carolina | 640,851 | 1.14× |
| Ohio | 626,647 | 1.09× |
| Pennsylvania | 622,538 | 0.99× |
| Illinois | 602,496 | 0.97× |
| Michigan | 540,686 | 1.1× |
| Virginia | 496,212 | 1.09× |
| Tennessee | 418,406 | 1.11× |
| New Jersey | 394,940 | 0.83× |
| Arizona | 387,413 | 1.01× |
| Washington | 386,841 | 1.03× |
| Indiana | 354,625 | 1.04× |
| Maryland | 332,120 | 1.03× |
| Missouri | 328,290 | 1.09× |
| Massachusetts | 325,690 | 0.88× |
| South Carolina | 298,383 | 1.06× |
| Alabama | 297,861 | 1.14× |
| Louisiana | 289,227 | 1.2× |
| Colorado | 282,415 | 0.96× |
| Wisconsin | 265,435 | 0.94× |
| Minnesota | 257,220 | 0.96× |
| Kentucky | 248,712 | 1.06× |
| Oklahoma | 246,240 | 1.18× |
| Oregon | 226,567 | 1.06× |
| Nevada | 180,463 | 1× |
| Mississippi | 179,076 | 1.16× |
| Arkansas | 176,462 | 1.14× |
| Connecticut | 165,543 | 0.88× |
| Kansas | 145,465 | 0.99× |
| Utah | 142,195 | 0.85× |
| Iowa | 137,739 | 0.89× |
| New Mexico | 94,407 | 1.01× |
| Idaho | 92,876 | 0.99× |
| West Virginia | 88,368 | 1.01× |
| Nebraska | 83,885 | 0.89× |
| Hawaii | 72,963 | 0.91× |
| New Hampshire | 62,978 | 0.85× |
| Maine | 62,443 | 0.93× |
| Washington, District of Columbia | 57,465 | 1.02× |
| Montana | 49,145 | 0.95× |
| Rhode Island | 47,818 | 0.8× |
| Delaware | 44,743 | 0.87× |
| Alaska | 38,991 | 0.97× |
| South Dakota | 38,037 | 0.88× |
| North Dakota | 33,734 | 0.88× |
| Vermont | 27,631 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lebanese cuisine | 1.84× | Food & Beverages |
| Jumia | 2.4× | Fashion & Accessoires |
| Isabela (province) | 1.78× | |
| Ext JS | 1.73× | Technology & Electronics |
| The Boomtown Rats | 1.71× | Music & Radio |
| Bubbles IQ Community | 1.9× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.08 |
| Price Sensitivity | PREMIUM | 1.02 |
| Need for Security | CONSERVATISM | 0.98 |
| Indulgence | JOY | 0.96 |
| Spirituality | BALANCE | 0.95 |
| Urban Lifestyle | OPEN | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.2% |
| Mexico | 9.2% |
| Spain | 8.1% |
See Minute audiences in other countries
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Minute have in United States?
Minute has an estimated audience of 18,726,057 people in United States, concentrated in California and Texas.
What is the gender split and age of Minute fans?
68.4% of Minute fans are female, 31.6% are male, with an average age of 36.6 years.
Which brands do Minute fans like most?
Minute fans show strongest brand affinity for Lebanese cuisine (1.84×), Jumia (2.4×), and Isabela (province) (1.78×) over the country average.
Where do Minute fans live in United States?
Minute fans in United States are most concentrated in California (reach 2,167,430), Texas (reach 1,766,782), and Florida (reach 1,343,949). These three regions account for the largest share of the active audience.
What other brands do Minute fans also like?
Beyond Minute itself, the audience over-indexes on Jumia (2.4×), Isabela (province) (1.78×), Ext JS (1.73×), and The Boomtown Rats (1.71×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Minute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.