Rascasse Audience Intelligence

Minute Audience in United States

A data profile of the people who buy, follow and care about Minute in United States — modelled from more than twelve digital signal sources. Minute has an estimated audience of 18,726,057 people in United States.

#1222among Topic in United States#61in Kids & Family

The average Minute fan in United States is 36.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include X, Recipes, Smartphones, with strongest over-indexing on X (1.62× the country average).

Demographically, the Minute audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Need for Security, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Minute fan in United States is more female, around 36.6 years old, with strong Need for Security tendencies and a notable affinity for X.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Minute profile in United States.

Audience size
18.7M
in United States
Gender
68.4%♀
31.6% male
Age
36.6
average years
Country rank
#1780
Topic in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Minute fans

68.4% are female, 31.6% are male, average age 36.6.

Fig. 02

Gender split

68.4%
Female
31.6%
Male
Demographic split for Minute audience in United States
MetricValue
Female68.4%
Male31.6%
Average age36.6
Estimated audience size18,726,057
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Minute audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3918%
40-4919%
50+15%
Fig. 04

Worldwide distribution

26.2%

of the worldwide Minute audience comes from United States.

Worldwide audience distribution share by country for Minute
CountryShare
United States26.2%
Mexico9.2%
Spain8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Minute audience in United States is strongest.

Fig. 05

Top regions by affinity

Minute fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~300K1.18×
02Arkansas~200K1.18×
03Oklahoma~200K1.17×
04Mississippi~200K1.17×
05Georgia~700K1.14×
06Alabama~300K1.14×
07North Carolina~600K1.09×
08Missouri~300K1.09×
09South Carolina~300K1.09×
10Michigan~500K1.07×
11Tennessee~400K1.07×
12Kentucky~300K1.07×
13Virginia~500K1.06×
14West Virginia~90K1.05×
15Texas~1.5M1.04×
16Ohio~600K1.04×
17Indiana~400K1.04×
18Alaska~40K1.03×
19Oregon~200K1.02×
20Kansas~200K1.02×
21New Mexico~100K1.02×
22Maryland~300K1.01×
23South Dakota~40K1.01×
24Idaho~90K1.00×
25Montana~50K1.00×
26Florida~1.5M0.99×
27Pennsylvania~600K0.99×
28Arizona~400K0.99×
29North Dakota~40K0.99×
30Nevada~200K0.98×
31Maine~70K0.98×
32California~2M0.97×
33Washington~400K0.97×
34Minnesota~300K0.97×
35New York~1M0.95×
36Wisconsin~300K0.95×
37Iowa~100K0.95×
38Nebraska~90K0.95×
39Washington, District of Columbia~50K0.95×
40Delaware~50K0.95×
41Illinois~600K0.94×
42Hawaii~80K0.94×
43Utah~200K0.91×
44Colorado~300K0.90×
45Vermont~30K0.89×
46Connecticut~200K0.87×
47New Hampshire~60K0.87×
48New Jersey~400K0.84×
49Massachusetts~300K0.84×
50Rhode Island~50K0.82×
Fig. 06

Affinity by region

Affinity by region — Minute, United States
0.82×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Minute audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Minute audience
#·InterestCategoryAffinity×
01TelecommunicationTechnology & Electronics1.82×
02Beauty salonsBeauty & Wellness1.78×
03PinterestInternet & Social Media1.73×
04IKEAHome & Garden1.73×
05InsuranceBusiness & Career1.72×
06RecipesFood & Beverages1.71×
07SmartphonesTechnology & Electronics1.71×
08Credit cardsBusiness & Career1.71×
09MedicineBusiness & Career1.69×
10Health careBusiness & Career1.68×
11FurnitureHome & Garden1.67×
12BarbecueFood & Beverages1.64×
13XInternet & Social Media1.62×
14BankingBusiness & Career1.62×
15T-MobileTechnology & Electronics1.62×
16ReligionBusiness & Career1.60×
17WineFood & Beverages1.57×
18Country musicMusic & Radio1.54×
19Alcoholic beveragesFood & Beverages1.52×
20EBayShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Minute audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Minute audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.72×
TraditionCONSERVATISM1.66×
SpiritualityBALANCE1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Minute audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
MindfulnessBALANCE0.69×
Design AffinityPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Minute have in United States?

Minute has an estimated audience of 18,726,057 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Minute fans?

68.4% of Minute fans are female, 31.6% are male, with an average age of 36.6 years.

03

Which brands do Minute fans like most?

Minute fans show strongest brand affinity for X (1.62×), Recipes (1.71×), and Smartphones (1.71×) over the country average.

04

Where do Minute fans live in United States?

Minute fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Minute fans also like?

Beyond Minute itself, the audience over-indexes on Recipes (1.71×), Smartphones (1.71×), Medicine (1.69×), and Pinterest (1.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Minute audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Minute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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