A data profile of the people who buy, follow and care about Minute in India — modelled from more than twelve digital signal sources. Minute has an estimated audience of 3,882,430 people in India.
Minute has an estimated audience of 3,882,430 people in India. 37.5% are female, 62.5% are male, average age 29.7. Top brand affinities: Crafts, Game of Thrones, Home improvement, Street food, True Detective.
Top brand affinities include Crafts, Game of Thrones, Home improvement, with strongest over-indexing on Crafts (2.22× the country average).
Demographically, the Minute audience skews more male with an average age of 29.7, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Minute fan in India is more male, around 29.7 years old, with strong Quality Awareness tendencies and a notable affinity for Crafts.
The key figures that characterise the Minute profile in India.
37.5% are female, 62.5% are male, average age 29.7.
| Metric | Value |
|---|---|
| Female | 37.5% |
| Male | 62.5% |
| Average age | 29.7 |
| Estimated audience size | 3,882,430 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 34% | |
| 30-39 | 15% | |
| 40-49 | 8% | |
| 50+ | 5% |
of the worldwide Minute audience comes from India.
| Country | Share |
|---|---|
| United States | 26.2% |
| Mexico | 9.2% |
| Spain | 8.1% |
The strongest cross-interests of the Minute audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Epic Games | Games | 2.44× | ||
| 02 | The Big Bang Theory | Movies & TV | 2.44× | ||
| 03 | Kendall Jenner | Fashion & Accessoires | 2.44× | ||
| 04 | Paris Saint-Germain | Sports | 2.44× | ||
| 05 | Emma Watson | Movies & TV | 2.43× | ||
| 06 | Crafts | Home & Garden | 2.22× | ||
| 07 | Manchester City F.C. | Sports | 2.18× | ||
| 08 | GoDaddy | Technology & Electronics | 1.88× | ||
| 09 | True Detective | Movies & TV | 1.79× | ||
| 10 | Game of Thrones | Movies & TV | 1.70× | ||
| 11 | Home improvement | Home & Garden | 1.70× | ||
| 12 | Steam | Games | 1.70× | ||
| 13 | Private equity | Business & Career | 1.69× | ||
| 14 | Microwave oven | Home & Garden | 1.68× | ||
| 15 | Manchester United F.C. | Sports | 1.59× | ||
| 16 | Mixed martial arts | Sports | 1.58× | ||
| 17 | Drop shipping | Shopping | 1.55× | ||
| 18 | Street food | Food & Beverages | 1.53× | ||
| 19 | International education | Business & Career | 1.53× | ||
| 20 | Sewing machine | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.41× | |
| Convenience Orientation | PREMIUM | 1.37× | |
| Indulgence | JOY | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.61× | |
| Social Media Usage | JOY | 0.85× | |
| Risk Appetite | THRILL | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Minute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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