A data profile of the people who buy, follow and care about Minute in United Kingdom — modelled from more than twelve digital signal sources. Minute has an estimated audience of 3,648,452 people in United Kingdom.
The average Minute fan in United Kingdom is 39.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Tabloid (newspaper format), Wikipedia, Local news, with strongest over-indexing on Tabloid (newspaper format) (1.55× the country average).
Demographically, the Minute audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Quality Awareness, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Minute fan in United Kingdom is more female, around 39.4 years old, with strong Quality Awareness tendencies and a notable affinity for Tabloid (newspaper format).
The key figures that characterise the Minute profile in United Kingdom.
67.8% are female, 32.2% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 39.4 |
| Estimated audience size | 3,648,452 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide Minute audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 26.2% |
| Mexico | 9.2% |
| Spain | 8.1% |
Where the Minute audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~400K | 1.70× | |
| 02 | Northern Ireland | ~100K | 1.30× | |
| 03 | Scotland | ~400K | 1.27× | |
| 04 | England | ~2.5M | 1.24× | |
| 05 | West Midlands | ~100K | 0.85× | |
| 06 | Yorkshire and the Humber | ~200K | 0.82× | |
| 07 | East of England | ~200K | 0.69× | |
| 08 | North East | ~90K | 0.66× | |
| 09 | South East | ~300K | 0.63× | |
| 10 | South West | ~200K | 0.58× | |
| 11 | East Midlands | ~100K | 0.56× | |
| 12 | North West | ~100K | 0.37× |
The strongest cross-interests of the Minute audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Le Creuset | Home & Garden | 3.04× | ||
| 02 | David Walliams | Movies & TV | 3.04× | ||
| 03 | Alan Carr | Movies & TV | 2.66× | ||
| 04 | Legoland | Travel & Leisure | 2.43× | ||
| 05 | Political science | Business & Career | 2.15× | ||
| 06 | Non-alcoholic beverage | Food & Beverages | 2.08× | ||
| 07 | Caffè Nero | Food & Beverages | 1.94× | ||
| 08 | Hardware store | Home & Garden | 1.94× | ||
| 09 | Employment agency | Business & Career | 1.90× | ||
| 10 | Online newspaper | News | 1.79× | ||
| 11 | Wikipedia | Internet & Social Media | 1.76× | ||
| 12 | Subway | Food & Beverages | 1.72× | ||
| 13 | Public transport | Cars & Mobility | 1.60× | ||
| 14 | Tabloid (newspaper format) | Literature | 1.55× | ||
| 15 | Britney Spears | Music & Radio | 1.55× | ||
| 16 | Rail transport | Travel & Leisure | 1.54× | ||
| 17 | Innovation | Business & Career | 1.53× | ||
| 18 | Risk management | Business & Career | 1.53× | ||
| 19 | Local news | News | 1.51× | ||
| 20 | TV talkshows | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.59× | |
| Indulgence | JOY | 1.37× | |
| Patriotism | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.84× | |
| Sports Activity | POWER | 0.87× | |
| Risk Appetite | THRILL | 0.92× |
Minute has an estimated audience of 3,648,452 people in United Kingdom, concentrated in England and Scotland.
67.8% of Minute fans are female, 32.2% are male, with an average age of 39.4 years.
Minute fans show strongest brand affinity for Tabloid (newspaper format) (1.55×), Wikipedia (1.76×), and Local news (1.51×) over the country average.
Minute fans in United Kingdom are most concentrated in England (reach ~2.5M), Scotland (reach ~400K), and Wales (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Minute itself, the audience over-indexes on Wikipedia (1.76×), Local news (1.51×), Online newspaper (1.79×), and Caffè Nero (1.94×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Minute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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