A data profile of the people who buy, follow and care about Minute in Spain — modelled from more than twelve digital signal sources. Minute has an estimated audience of 5,781,131 people in Spain.
Minute has an estimated audience of 5,781,131 people in Spain. 67.6% are female, 32.4% are male, average age 42.9. Top brand affinities: Hypermarket, Dyson, Virtual reality, Baking powder, Apple TV.
Top brand affinities include Hypermarket, Dyson, Virtual reality, with strongest over-indexing on Hypermarket (1.54× the country average).
Demographically, the Minute audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Family Orientation, Quality Awareness.
The typical Minute fan in Spain is more female, around 42.9 years old, with strong Family Orientation tendencies and a notable affinity for Hypermarket.
The key figures that characterise the Minute profile in Spain.
67.6% are female, 32.4% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 67.6% |
| Male | 32.4% |
| Average age | 42.9 |
| Estimated audience size | 5,781,131 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 27% | |
| 50+ | 24% |
of the worldwide Minute audience comes from Spain.
| Country | Share |
|---|---|
| United States | 26.2% |
| Mexico | 9.2% |
| Spain | 8.1% |
The strongest cross-interests of the Minute audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baking powder | Food & Beverages | 2.25× | ||
| 02 | Convenience food | Food & Beverages | 1.87× | ||
| 03 | Travel insurance | Travel & Leisure | 1.79× | ||
| 04 | Dyson | Home & Garden | 1.78× | ||
| 05 | Tupperware | Home & Garden | 1.67× | ||
| 06 | George Clooney | Movies & TV | 1.66× | ||
| 07 | Fanatics | Fashion & Accessoires | 1.61× | ||
| 08 | Valentino | Fashion & Accessoires | 1.58× | ||
| 09 | Thermomix | Home & Garden | 1.57× | ||
| 10 | Julia Roberts | Movies & TV | 1.56× | ||
| 11 | Wearable technology | Technology & Electronics | 1.56× | ||
| 12 | Playmobil | Kids & Family | 1.55× | ||
| 13 | Hypermarket | Shopping | 1.54× | ||
| 14 | Internet service provider | Technology & Electronics | 1.54× | ||
| 15 | Garden centre | Home & Garden | 1.53× | ||
| 16 | Virtual reality | Technology & Electronics | 1.52× | ||
| 17 | Apple TV | Movies & TV | 1.52× | ||
| 18 | Adam Sandler | Movies & TV | 1.52× | ||
| 19 | Nivea | Beauty & Wellness | 1.52× | ||
| 20 | Lottery | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.53× | |
| Quality Awareness | PREMIUM | 1.50× | |
| Convenience Orientation | PREMIUM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.58× | |
| Luxury Orientation | PREMIUM | 0.63× | |
| Pet Ownership | JOY | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Minute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.