Minute Audience in Spain
Minute has an estimated audience of 5,781,131 people in Spain. 67.6% are female, 32.4% are male, average age 42.9. Top brand affinities: Hair conditioner, Moto Guzzi, Education Status 12.
Top brand affinities include Hair conditioner, Moto Guzzi, Education Status 12, with strongest over-indexing on Hair conditioner (1.66× the country average). Demographically, the Minute audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Category: Kids & Family · Type: Topic
Demographics of Minute fans
| Metric | Value |
|---|---|
| Female | 67.6% |
| Male | 32.4% |
| Average age | 42.9 |
| Estimated audience size | 5,781,131 |
Audience persona
The typical Minute fan in Spain is more female, around 42.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Hair conditioner.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hair conditioner | 1.66× | Beauty & Wellness |
| Moto Guzzi | 1.89× | Cars & Mobility |
| Education Status 12 | 1.84× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.11 |
| Creativity | OPEN | 0.94 |
| Indulgence | JOY | 0.83 |
| Spirituality | BALANCE | 0.82 |
| Family Orientation | CONSERVATISM | 0.82 |
| Pet Ownership | JOY | 0.8 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.2% |
| Mexico | 9.2% |
| Spain | 8.1% |
See Minute audiences in other countries
More Kids & Family audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Minute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.