Minute Audience in Germany
Minute has an estimated audience of 2,940,371 people in Germany. 62.7% are female, 37.3% are male, average age 36.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Natural rubber, IPKO, Cockpit, Rhodiola.
The average Minute fan in Germany is 36.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Natural rubber, IPKO, with strongest over-indexing on Rossmann (1.82× the country average). Demographically, the Minute audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Creativity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Minute fans
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 36.4 |
| Estimated audience size | 2,940,371 |
Audience persona
The typical Minute fan in Germany is more female, around 36.4 years old, with strong Creativity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 625,251 | 0.97× |
| Bayern | 507,748 | 1.07× |
| Baden-Württemberg | 410,281 | 1.02× |
| Hessen | 392,740 | 1.75× |
| Niedersachsen | 254,026 | 0.89× |
| Berlin | 209,368 | 1.59× |
| Rheinland-Pfalz | 146,266 | 0.99× |
| Sachsen | 125,156 | 0.87× |
| Schleswig-Holstein | 90,160 | 0.85× |
| Brandenburg | 77,749 | 0.85× |
| Hamburg | 73,427 | 1.11× |
| Thüringen | 61,696 | 0.82× |
| Sachsen-Anhalt | 60,645 | 0.8× |
| Mecklenburg-Vorpommern | 34,813 | 0.62× |
| Saarland | 27,305 | 0.76× |
| Bremen | 25,861 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.82× | Shopping |
| Natural rubber | 1.54× | Cars & Mobility |
| IPKO | 1.73× | Business & Career |
| Cockpit | 1.5× | Travel & Leisure |
| Rhodiola | 1.73× | Health |
| Temple Grandin | 1.68× | Literature |
| Catania | 1.55× | Travel & Leisure |
| Assassin's Creed: Brotherhood | 1.74× | Games |
| Chengdu | 1.68× | Travel & Leisure |
| Two-Lane Blacktop | 2.88× | Movies & TV |
| California University of Pennsylvania | 2.43× | Business & Career |
| Divergent series | 2.2× | Movies & TV |
| Hippocrates | 1.84× | Politics & Society |
| JR Aquino | 1.65× | |
| Goldberg Variations | 1.95× | Music & Radio |
| Brookside | 2.28× | Movies & TV |
| Ngozi Okonjo-Iweala | 1.53× | Business & Career |
| Ivan Basso | 1.54× | Sports |
| Abia State | 1.52× | Travel & Leisure |
| Jumbo (band) | 1.54× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.2 |
| Convenience Orientation | PREMIUM | 1.06 |
| DIY Mentality | THRILL | 0.96 |
| Need for Security | CONSERVATISM | 0.96 |
| Family Orientation | CONSERVATISM | 0.95 |
| Price Sensitivity | PREMIUM | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.2% |
| Mexico | 9.2% |
| Spain | 8.1% |
See Minute audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Minute have in Germany?
Minute has an estimated audience of 2,940,371 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Minute fans?
62.7% of Minute fans are female, 37.3% are male, with an average age of 36.4 years.
Which brands do Minute fans like most?
Minute fans show strongest brand affinity for Rossmann (1.82×), Natural rubber (1.54×), and IPKO (1.73×) over the country average.
Where do Minute fans live in Germany?
Minute fans in Germany are most concentrated in Nordrhein-Westfalen (reach 625,251), Bayern (reach 507,748), and Baden-Württemberg (reach 410,281). These three regions account for the largest share of the active audience.
What other brands do Minute fans also like?
Beyond Minute itself, the audience over-indexes on Natural rubber (1.54×), IPKO (1.73×), Cockpit (1.5×), and Rhodiola (1.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Minute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.