Rascasse Audience Intelligence

Internet celebrity Audience in Germany

A data profile of the people who buy, follow and care about Internet celebrity in Germany — modelled from more than twelve digital signal sources. Internet celebrity has an estimated audience of 2,108,234 people in Germany.

#8among Content type in Germany#1850among Topic in Germany#62in Internet & Social Media

The average Internet celebrity fan in Germany is 39.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sophia Thiel, Kate Moss, Mady Morrison, with strongest over-indexing on Sophia Thiel (23.95× the country average).

Demographically, the Internet celebrity audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Internet celebrity fan in Germany is balanced, around 39.0 years old, with strong Patriotism tendencies and a notable affinity for Sophia Thiel.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Internet celebrity profile in Germany.

Audience size
2.1M
in Germany
Gender
50.3%♀
49.7% male
Age
39.0
average years
Country rank
#3183
Topic in Germany
Fig. 01

Search interest · 12-month trend

-56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Internet celebrity fans

50.3% are female, 49.7% are male, average age 39.0.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Internet celebrity audience in Germany
MetricValue
Female50.3%
Male49.7%
Average age39.0
Estimated audience size2,108,234
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Internet celebrity audience in Germany
Age bracketShare%
16-1921%
20-2918%
30-3920%
40-4919%
50+21%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Internet celebrity audience comes from Germany.

Worldwide audience distribution share by country for Internet celebrity
CountryShare
United States22.5%
India10.4%
Mexico4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Internet celebrity audience in Germany is strongest.

Fig. 05

Top regions by affinity

Internet celebrity fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.28×
02Saarland~30K1.16×
03Mecklenburg-Vorpommern~40K1.04×
04Thüringen~50K1.02×
05Sachsen-Anhalt~50K1.00×
06Berlin~90K0.97×
07Brandenburg~60K0.97×
08Hessen~200K0.96×
09Schleswig-Holstein~70K0.95×
10Hamburg~40K0.94×
11Rheinland-Pfalz~100K0.92×
12Sachsen~90K0.91×
13Niedersachsen~200K0.89×
14Nordrhein-Westfalen~400K0.88×
15Baden-Württemberg~200K0.84×
16Bayern~300K0.80×
Fig. 06

Affinity by region

Affinity by region — Internet celebrity, Germany
0.80×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Internet celebrity audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Internet celebrity audience
#·InterestCategoryAffinity×
01Alexis RenInternet & Social Media60.71×
02Rudy MancusoMovies & TV55.10×
03GlastonburyTravel & Leisure47.26×
04BestivalMusic & Radio39.60×
05Sophia ThielSports23.95×
06Mady MorrisonSports18.23×
07Kate MossFashion & Accessoires17.04×
08Jake PaulInternet & Social Media9.56×
09EuphoriaMovies & TV6.05×
10Emily BluntMovies & TV5.74×
11WikiaInternet & Social Media5.22×
12Sydney SweeneyMovies & TV4.07×
13SuccessionMovies & TV4.07×
14The White LotusMovies & TV3.96×
15BauhausShopping3.55×
16WikipediaInternet & Social Media3.31×
17RedditInternet & Social Media3.11×
18TikTokInternet & Social Media2.68×
19MoviesMovies & TV2.11×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Internet celebrity audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Internet celebrity audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.84×
Early Adopter MentalityPOWER2.03×
SpiritualityBALANCE1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Internet celebrity audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.97×
Quality AwarenessPREMIUM1.01×
Design AffinityPREMIUM1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Internet celebrity have in Germany?

Internet celebrity has an estimated audience of 2,108,234 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Internet celebrity fans?

50.3% of Internet celebrity fans are female, 49.7% are male, with an average age of 39.0 years.

03

Which brands do Internet celebrity fans like most?

Internet celebrity fans show strongest brand affinity for Sophia Thiel (23.95×), Kate Moss (17.04×), and Mady Morrison (18.23×) over the country average.

04

Where do Internet celebrity fans live in Germany?

Internet celebrity fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Internet celebrity fans also like?

Beyond Internet celebrity itself, the audience over-indexes on Kate Moss (17.04×), Mady Morrison (18.23×), Bestival (39.6×), and Glastonbury (47.26×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Content type audiences in Germany

See Internet celebrity audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Internet celebrity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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