Internet celebrity Audience in Germany
Internet celebrity has an estimated audience of 2,108,234 people in Germany. 50.3% are female, 49.7% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Euphoria, Sophia Thiel, Natural World, Mady Morrison, Kate Moss.
The average Internet celebrity fan in Germany is 39.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Euphoria, Sophia Thiel, Natural World, with strongest over-indexing on Euphoria (6.05× the country average). Demographically, the Internet celebrity audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic · Subtype: Content type
Demographics of Internet celebrity fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 39.0 |
| Estimated audience size | 2,108,234 |
Audience persona
The typical Internet celebrity fan in Germany is balanced, around 39.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Euphoria.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 391,099 | 0.85× |
| Bayern | 208,707 | 0.62× |
| Baden-Württemberg | 190,757 | 0.66× |
| Niedersachsen | 149,083 | 0.73× |
| Hessen | 148,993 | 0.93× |
| Berlin | 92,192 | 0.98× |
| Rheinland-Pfalz | 69,029 | 0.65× |
| Sachsen | 62,210 | 0.6× |
| Thüringen | 58,372 | 1.09× |
| Schleswig-Holstein | 57,009 | 0.75× |
| Brandenburg | 54,931 | 0.84× |
| Sachsen-Anhalt | 54,113 | 0.99× |
| Mecklenburg-Vorpommern | 47,593 | 1.18× |
| Saarland | 47,312 | 1.83× |
| Bremen | 46,429 | 2.58× |
| Hamburg | 34,735 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Euphoria | 6.05× | Movies & TV |
| Sophia Thiel | 23.95× | Sports |
| Natural World | 4.64× | Fashion & Accessoires |
| Mady Morrison | 18.23× | Sports |
| Kate Moss | 17.04× | Fashion & Accessoires |
| Bestival | 39.6× | Music & Radio |
| Glastonbury | 47.26× | Travel & Leisure |
| Bauhaus | 3.55× | Shopping |
| TikTok | 2.68× | Internet & Social Media |
| Wikipedia | 3.31× | Internet & Social Media |
| Movies | 2.11× | Movies & TV |
| Sydney Sweeney | 4.07× | Movies & TV |
| The White Lotus | 3.96× | Movies & TV |
| Sport+ (France) | 5.52× | Sports |
| Succession | 4.07× | Movies & TV |
| Wikia | 5.22× | Internet & Social Media |
| 3.11× | Internet & Social Media | |
| Business and industry | 1.51× | Business & Career |
| Rudy Mancuso | 55.1× | Movies & TV |
| Jake Paul | 9.56× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.55 |
| Spirituality | BALANCE | 1.51 |
| Pet Ownership | JOY | 1.47 |
| Tradition | CONSERVATISM | 1.38 |
| Urban Lifestyle | OPEN | 1.36 |
| Sports Activity | POWER | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| India | 10.4% |
| Mexico | 4.1% |
See Internet celebrity audiences in other countries
More Content type audiences in Germany
- Instant messaging (10,645,358)
- Viral video (4,303,635)
- Meme (4,142,758)
- Internet meme (4,046,751)
- Fansite (2,569,718)
Frequently asked questions
How many fans does Internet celebrity have in Germany?
Internet celebrity has an estimated audience of 2,108,234 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Internet celebrity fans?
50.3% of Internet celebrity fans are female, 49.7% are male, with an average age of 39.0 years.
Which brands do Internet celebrity fans like most?
Internet celebrity fans show strongest brand affinity for Euphoria (6.05×), Sophia Thiel (23.95×), and Natural World (4.64×) over the country average.
Where do Internet celebrity fans live in Germany?
Internet celebrity fans in Germany are most concentrated in Nordrhein-Westfalen (reach 391,099), Bayern (reach 208,707), and Baden-Württemberg (reach 190,757). These three regions account for the largest share of the active audience.
What other brands do Internet celebrity fans also like?
Beyond Internet celebrity itself, the audience over-indexes on Sophia Thiel (23.95×), Natural World (4.64×), Mady Morrison (18.23×), and Kate Moss (17.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Internet celebrity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.