Mady Morrison Audience in Germany
Mady Morrison has an estimated audience of 915,372 people in Germany. 61.6% are female, 38.4% are male, average age 38.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Kyokushin, Home construction, Gil Ofarim, Hamar, Progressive rock.
The average Mady Morrison fan in Germany is 38.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Kyokushin, Home construction, Gil Ofarim, with strongest over-indexing on Kyokushin (22.89× the country average). Demographically, the Mady Morrison audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Sports Activity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Social media influencer
Demographics of Mady Morrison fans
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 38.5 |
| Estimated audience size | 915,372 |
Audience persona
The typical Mady Morrison fan in Germany is more female, around 38.5 years old, with strong Sports Activity tendencies and a notable affinity for Kyokushin.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 214,105 | 1.46× |
| Nordrhein-Westfalen | 182,914 | 0.91× |
| Baden-Württemberg | 151,133 | 1.21× |
| Niedersachsen | 83,132 | 0.94× |
| Hessen | 67,683 | 0.97× |
| Berlin | 49,755 | 1.22× |
| Sachsen | 46,761 | 1.04× |
| Rheinland-Pfalz | 41,040 | 0.89× |
| Schleswig-Holstein | 38,302 | 1.17× |
| Brandenburg | 29,061 | 1.02× |
| Hamburg | 27,279 | 1.32× |
| Thüringen | 19,114 | 0.82× |
| Sachsen-Anhalt | 15,485 | 0.65× |
| Mecklenburg-Vorpommern | 15,108 | 0.86× |
| Saarland | 7,804 | 0.69× |
| Bremen | 6,462 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kyokushin | 22.89× | Sports |
| Home construction | 1.73× | Home & Garden |
| Gil Ofarim | 1.98× | Music & Radio |
| Hamar | 19.64× | Travel & Leisure |
| Progressive rock | 1.86× | Music & Radio |
| The Fader | 7.08× | Music & Radio |
| Stradivarius | 1.7× | Shopping |
| Nijmegen | 7.84× | Travel & Leisure |
| Personalised Gifts | 1.71× | Home & Garden |
| Google Home | 4.89× | Technology & Electronics |
| Škoda Kodiaq | 1.73× | Cars & Mobility |
| Natural rubber | 1.8× | Cars & Mobility |
| Home Delivery | 2.12× | Food & Beverages |
| Handmade Gifts | 1.55× | Kids & Family |
| 3D printing | 1.57× | Technology & Electronics |
| Building insulation | 2.86× | Home & Garden |
| Buddy – The Buddy Holly Story | 3.06× | Music & Radio |
| MK | 1.51× | Music & Radio |
| Zahlé | 7.36× | Travel & Leisure |
| Gran Torino | 2.5× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.58 |
| Patriotism | CONSERVATISM | 1.33 |
| Sustainability | BALANCE | 1.23 |
| DIY Mentality | THRILL | 1.19 |
| Tradition | CONSERVATISM | 1.18 |
| Urban Lifestyle | OPEN | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 73.4% |
| Austria | 9.5% |
| Switzerland | 8.2% |
See Mady Morrison audiences in other countries
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Frequently asked questions
How many fans does Mady Morrison have in Germany?
Mady Morrison has an estimated audience of 915,372 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Mady Morrison fans?
61.6% of Mady Morrison fans are female, 38.4% are male, with an average age of 38.5 years.
Which brands do Mady Morrison fans like most?
Mady Morrison fans show strongest brand affinity for Kyokushin (22.89×), Home construction (1.73×), and Gil Ofarim (1.98×) over the country average.
Where do Mady Morrison fans live in Germany?
Mady Morrison fans in Germany are most concentrated in Bayern (reach 214,105), Nordrhein-Westfalen (reach 182,914), and Baden-Württemberg (reach 151,133). These three regions account for the largest share of the active audience.
What other brands do Mady Morrison fans also like?
Beyond Mady Morrison itself, the audience over-indexes on Home construction (1.73×), Gil Ofarim (1.98×), Hamar (19.64×), and Progressive rock (1.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mady Morrison. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.