A data profile of the people who buy, follow and care about Mady Morrison in Germany — modelled from more than twelve digital signal sources. Mady Morrison has an estimated audience of 712,821 people in Germany.
The average Mady Morrison fan in Germany is 32.9 years old, balanced, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Josh Duhamel, Chloë Grace Moretz, Internet celebrity, with strongest over-indexing on Josh Duhamel (98.57× the country average).
Demographically, the Mady Morrison audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as Quality Awareness, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Mady Morrison fan in Germany is balanced, around 32.9 years old, with strong Quality Awareness tendencies and a notable affinity for Josh Duhamel.
The key figures that characterise the Mady Morrison profile in Germany.
51.6% are female, 48.4% are male, average age 32.9.
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 32.9 |
| Estimated audience size | 712,821 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide Mady Morrison audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 71.8% |
| Austria | 9.7% |
| Switzerland | 8.8% |
Where the Mady Morrison audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~200K | 1.41× | |
| 02 | Hamburg | ~20K | 1.27× | |
| 03 | Baden-Württemberg | ~100K | 1.18× | |
| 04 | Schleswig-Holstein | ~30K | 1.17× | |
| 05 | Berlin | ~40K | 1.14× | |
| 06 | Sachsen | ~40K | 1.05× | |
| 07 | Brandenburg | ~20K | 1.03× | |
| 08 | Hessen | ~50K | 0.95× | |
| 09 | Niedersachsen | ~70K | 0.92× | |
| 10 | Rheinland-Pfalz | ~30K | 0.92× | |
| 11 | Mecklenburg-Vorpommern | ~10K | 0.90× | |
| 12 | Bremen | ~6K | 0.90× | |
| 13 | Nordrhein-Westfalen | ~100K | 0.89× | |
| 14 | Thüringen | ~20K | 0.85× | |
| 15 | Saarland | ~7K | 0.75× | |
| 16 | Sachsen-Anhalt | ~10K | 0.72× |
The strongest cross-interests of the Mady Morrison audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Josh Duhamel | Fashion & Accessoires | 98.57× | ||
| 02 | Chloë Grace Moretz | Movies & TV | 53.59× | ||
| 03 | Joseph Gordon-Levitt | Movies & TV | 29.83× | ||
| 04 | Emma Bunton | Music & Radio | 25.08× | ||
| 05 | Ben Stiller | Movies & TV | 22.17× | ||
| 06 | Bella Italia | Food & Beverages | 19.58× | ||
| 07 | Internet celebrity | Internet & Social Media | 18.23× | ||
| 08 | Jack Ryan (film series) | Movies & TV | 17.49× | ||
| 09 | Sophia Loren | Movies & TV | 16.83× | ||
| 10 | Michael Caine | Movies & TV | 16.79× | ||
| 11 | Neil Patrick Harris | Movies & TV | 15.98× | ||
| 12 | Chris Evans (actor) | Movies & TV | 15.96× | ||
| 13 | Jeffrey Dean Morgan | Movies & TV | 14.23× | ||
| 14 | Jared Padalecki | Movies & TV | 12.81× | ||
| 15 | Dean Martin | Music & Radio | 12.60× | ||
| 16 | Desperate Housewives | Movies & TV | 8.08× | ||
| 17 | Gal Gadot | Fashion & Accessoires | 7.19× | ||
| 18 | Judy Garland | Movies & TV | 6.66× | ||
| 19 | Alexandra Daddario | Movies & TV | 6.31× | ||
| 20 | Moodle | Technology & Electronics | 6.12× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.37× | |
| Spirituality | BALANCE | 1.36× | |
| Tradition | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.77× | |
| Creativity | OPEN | 0.94× | |
| Indulgence | JOY | 0.94× |
Mady Morrison has an estimated audience of 712,821 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
51.6% of Mady Morrison fans are female, 48.4% are male, with an average age of 32.9 years.
Mady Morrison fans show strongest brand affinity for Josh Duhamel (98.57×), Chloë Grace Moretz (53.59×), and Internet celebrity (18.23×) over the country average.
Mady Morrison fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Mady Morrison itself, the audience over-indexes on Chloë Grace Moretz (53.59×), Internet celebrity (18.23×), Ben Stiller (22.17×), and Joseph Gordon-Levitt (29.83×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Mady Morrison. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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