Calvin Kleinen Audience in Germany
Calvin Kleinen has an estimated audience of 600,598 people in Germany. 49.3% are female, 50.7% are male, average age 34.7. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Progressive rock, Home Office, Matala, Crete, Private Jets, Stradivarius.
The average Calvin Kleinen fan in Germany is 34.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Progressive rock, Home Office, Matala, Crete, with strongest over-indexing on Progressive rock (2.6× the country average). Demographically, the Calvin Kleinen audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Person · Subtype: Social media influencer
Demographics of Calvin Kleinen fans
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 34.7 |
| Estimated audience size | 600,598 |
Audience persona
The typical Calvin Kleinen fan in Germany is balanced, around 34.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 211,533 | 1.61× |
| Bayern | 84,470 | 0.87× |
| Niedersachsen | 73,338 | 1.26× |
| Baden-Württemberg | 70,865 | 0.86× |
| Hessen | 45,026 | 0.98× |
| Sachsen | 31,919 | 1.08× |
| Rheinland-Pfalz | 31,226 | 1.04× |
| Berlin | 27,420 | 1.02× |
| Schleswig-Holstein | 22,300 | 1.03× |
| Brandenburg | 16,483 | 0.88× |
| Sachsen-Anhalt | 15,513 | 1× |
| Hamburg | 15,384 | 1.13× |
| Thüringen | 12,857 | 0.84× |
| Mecklenburg-Vorpommern | 7,629 | 0.67× |
| Saarland | 6,433 | 0.87× |
| Bremen | 4,317 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.6× | Music & Radio |
| Home Office | 1.65× | Business & Career |
| Matala, Crete | 12.32× | Travel & Leisure |
| Private Jets | 7.12× | Cars & Mobility |
| Stradivarius | 1.55× | Shopping |
| Time (magazine) | 1.91× | News |
| KLIX (AM) | 1.55× | Music & Radio |
| Graham Greene | 2.61× | Literature |
| Home Delivery | 1.55× | Food & Beverages |
| Magazine (band) | 2.73× | Music & Radio |
| Ho, Ghana | 2.27× | Travel & Leisure |
| Stamp collecting | 2.6× | Home & Garden |
| Buddy – The Buddy Holly Story | 2.27× | Music & Radio |
| Gloria | 2.2× | Music & Radio |
| Alaska | 1.65× | Travel & Leisure |
| Mohamed Salah | 1.63× | Sports |
| Theocracy | 4.46× | Music & Radio |
| Pro-Ject | 2.65× | Music & Radio |
| Keeper (password manager) | 1.73× | Technology & Electronics |
| Sailor | 1.93× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.2 |
| Patriotism | CONSERVATISM | 1.05 |
| Sports Activity | POWER | 1.04 |
| DIY Mentality | THRILL | 1.01 |
| Family Orientation | CONSERVATISM | 1 |
| Indulgence | JOY | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 67.5% |
| Austria | 4.0% |
| Switzerland | 1.8% |
See Calvin Kleinen audiences in other countries
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Frequently asked questions
How many fans does Calvin Kleinen have in Germany?
Calvin Kleinen has an estimated audience of 600,598 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Calvin Kleinen fans?
49.3% of Calvin Kleinen fans are female, 50.7% are male, with an average age of 34.7 years.
Which brands do Calvin Kleinen fans like most?
Calvin Kleinen fans show strongest brand affinity for Progressive rock (2.6×), Home Office (1.65×), and Matala, Crete (12.32×) over the country average.
Where do Calvin Kleinen fans live in Germany?
Calvin Kleinen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 211,533), Bayern (reach 84,470), and Niedersachsen (reach 73,338). These three regions account for the largest share of the active audience.
What other brands do Calvin Kleinen fans also like?
Beyond Calvin Kleinen itself, the audience over-indexes on Home Office (1.65×), Matala, Crete (12.32×), Private Jets (7.12×), and Stradivarius (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Calvin Kleinen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.