Rascasse Audience Intelligence

Calvin Kleinen Audience in Germany

A data profile of the people who buy, follow and care about Calvin Kleinen in Germany — modelled from more than twelve digital signal sources. Calvin Kleinen has an estimated audience of 2,209,802 people in Germany.

#3among Social media influencer in Germany#229among Person in Germany#57in Internet & Social Media

The average Calvin Kleinen fan in Germany is 34.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FIFA Club World Cup, Transfermarkt, Sportschau, with strongest over-indexing on FIFA Club World Cup (12.32× the country average).

Demographically, the Calvin Kleinen audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Calvin Kleinen fan in Germany is balanced, around 34.9 years old, with strong Patriotism tendencies and a notable affinity for FIFA Club World Cup.

Category: Internet & Social Media · Type: Person · Subtype: Social media influencer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Calvin Kleinen profile in Germany.

Audience size
2.2M
in Germany
Gender
50.7%♀
49.3% male
Age
34.9
average years
Country rank
#3015
Person in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Calvin Kleinen fans

50.7% are female, 49.3% are male, average age 34.9.

Fig. 02

Gender split

50.7%
Female
49.3%
Male
Demographic split for Calvin Kleinen audience in Germany
MetricValue
Female50.7%
Male49.3%
Average age34.9
Estimated audience size2,209,802
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Calvin Kleinen audience in Germany
Age bracketShare%
16-1928%
20-2922%
30-3921%
40-4918%
50+10%
Fig. 04

Worldwide distribution

11.3%

of the worldwide Calvin Kleinen audience comes from Germany.

Worldwide audience distribution share by country for Calvin Kleinen
CountryShare
Brazil12.4%
United Kingdom11.8%
Italy11.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Calvin Kleinen audience in Germany is strongest.

Fig. 05

Top regions by affinity

Calvin Kleinen fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.23×
02Hamburg~20K1.21×
03Berlin~30K1.18×
04Bayern~100K1.10×
05Niedersachsen~60K1.04×
06Hessen~50K1.03×
07Baden-Württemberg~80K1.01×
08Rheinland-Pfalz~30K1.00×
09Sachsen~30K0.98×
10Brandenburg~20K0.98×
11Bremen~5K0.96×
12Schleswig-Holstein~20K0.94×
13Sachsen-Anhalt~10K0.92×
14Thüringen~10K0.86×
15Saarland~6K0.86×
16Mecklenburg-Vorpommern~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Calvin Kleinen, Germany
0.83×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Calvin Kleinen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Calvin Kleinen audience
#·InterestCategoryAffinity×
01FIFA Club World CupSports12.32×
02Bernhard BrinkMusic & Radio4.12×
03Love ActuallyMovies & TV3.91×
04Frauen-BundesligaSports3.71×
05Ligue 1Sports3.28×
06TransfermarktSports2.33×
07Beatrice EgliMusic & Radio2.29×
08DFB-PokalSports2.19×
09TelegramInternet & Social Media2.08×
10SportschauSports1.97×
11Singer-songwriterMusic & Radio1.95×
12Sport BildSports1.85×
13TipicoGames1.76×
14Lieferando.deFood & Beverages1.74×
15Helene FischerMusic & Radio1.74×
16VacationsTravel & Leisure1.71×
17NatureHome & Garden1.68×
18Schlager musicMusic & Radio1.62×
19SV Werder BremenSports1.61×
20PostbankBusiness & Career1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Calvin Kleinen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Calvin Kleinen audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.29×
SpiritualityBALANCE1.11×
ExtroversionTHRILL1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Calvin Kleinen audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.74×
SustainabilityBALANCE0.80×
CreativityOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Calvin Kleinen have in Germany?

Calvin Kleinen has an estimated audience of 2,209,802 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Calvin Kleinen fans?

50.7% of Calvin Kleinen fans are female, 49.3% are male, with an average age of 34.9 years.

03

Which brands do Calvin Kleinen fans like most?

Calvin Kleinen fans show strongest brand affinity for FIFA Club World Cup (12.32×), Transfermarkt (2.33×), and Sportschau (1.97×) over the country average.

04

Where do Calvin Kleinen fans live in Germany?

Calvin Kleinen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Calvin Kleinen fans also like?

Beyond Calvin Kleinen itself, the audience over-indexes on Transfermarkt (2.33×), Sportschau (1.97×), Nature (1.68×), and Lieferando.de (1.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Calvin Kleinen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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