Victoria Swarovski Audience in Germany
Victoria Swarovski has an estimated audience of 1,563,623 people in Germany. 75.3% are female, 24.7% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Circular Quay, Home Office, Howth, Rossmann, Time (magazine).
The average Victoria Swarovski fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Circular Quay, Home Office, Howth, with strongest over-indexing on Circular Quay (107.77× the country average). Demographically, the Victoria Swarovski audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Pet Ownership, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Person · Subtype: Social media influencer
Demographics of Victoria Swarovski fans
| Metric | Value |
|---|---|
| Female | 75.3% |
| Male | 24.7% |
| Average age | 40.8 |
| Estimated audience size | 1,563,623 |
Audience persona
The typical Victoria Swarovski fan in Germany is more female, around 40.8 years old, with strong Pet Ownership tendencies and a notable affinity for Circular Quay.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 382,179 | 1.05× |
| Bayern | 333,237 | 1.24× |
| Baden-Württemberg | 226,505 | 0.99× |
| Niedersachsen | 177,961 | 1.1× |
| Hessen | 114,988 | 0.9× |
| Sachsen | 90,274 | 1.1× |
| Rheinland-Pfalz | 86,722 | 1.04× |
| Schleswig-Holstein | 62,457 | 1.04× |
| Berlin | 54,163 | 0.73× |
| Brandenburg | 53,767 | 1.04× |
| Thüringen | 48,053 | 1.13× |
| Sachsen-Anhalt | 47,674 | 1.1× |
| Mecklenburg-Vorpommern | 33,016 | 1.04× |
| Hamburg | 30,929 | 0.82× |
| Saarland | 18,778 | 0.92× |
| Bremen | 11,073 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Circular Quay | 107.77× | Travel & Leisure |
| Home Office | 4.44× | Business & Career |
| Howth | 19.15× | Travel & Leisure |
| Rossmann | 1.81× | Shopping |
| Time (magazine) | 3.13× | News |
| Progressive rock | 2.33× | Music & Radio |
| Saving | 1.76× | Business & Career |
| Stradivarius | 1.85× | Shopping |
| Japanese domestic market | 4.24× | Politics & Society |
| Mohamed Salah | 3.31× | Sports |
| Israel | 1.58× | Travel & Leisure |
| Esra Erol | 4.22× | Movies & TV |
| Loincloth | 2.15× | Fashion & Accessoires |
| Howrse | 10.89× | Games |
| Home Delivery | 1.95× | Food & Beverages |
| Hebe | 2.96× | Home & Garden |
| Bank account | 1.8× | Business & Career |
| Harvey Mudd College | 10.06× | Business & Career |
| TVP2 | 6.23× | Movies & TV |
| Cachorro | 1.94× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.31 |
| Price Sensitivity | PREMIUM | 1.26 |
| LGBTQ+ Identity | OPEN | 1.21 |
| Healthy Lifestyle | BALANCE | 1.18 |
| DIY Mentality | THRILL | 1.15 |
| Sports Activity | POWER | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 67.9% |
| Austria | 20.5% |
| Switzerland | 3.9% |
See Victoria Swarovski audiences in other countries
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Frequently asked questions
How many fans does Victoria Swarovski have in Germany?
Victoria Swarovski has an estimated audience of 1,563,623 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Victoria Swarovski fans?
75.3% of Victoria Swarovski fans are female, 24.7% are male, with an average age of 40.8 years.
Which brands do Victoria Swarovski fans like most?
Victoria Swarovski fans show strongest brand affinity for Circular Quay (107.77×), Home Office (4.44×), and Howth (19.15×) over the country average.
Where do Victoria Swarovski fans live in Germany?
Victoria Swarovski fans in Germany are most concentrated in Nordrhein-Westfalen (reach 382,179), Bayern (reach 333,237), and Baden-Württemberg (reach 226,505). These three regions account for the largest share of the active audience.
What other brands do Victoria Swarovski fans also like?
Beyond Victoria Swarovski itself, the audience over-indexes on Home Office (4.44×), Howth (19.15×), Rossmann (1.81×), and Time (magazine) (3.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Victoria Swarovski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.