Rascasse Audience Intelligence

Victoria Swarovski Audience in Germany

A data profile of the people who buy, follow and care about Victoria Swarovski in Germany — modelled from more than twelve digital signal sources. Victoria Swarovski has an estimated audience of 2,279,267 people in Germany.

#2among Social media influencer in Germany#213among Person in Germany#56in Internet & Social Media

The average Victoria Swarovski fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Natalie Dormer, Sylvie Meis, Victoria Justice, with strongest over-indexing on Natalie Dormer (68.13× the country average).

Demographically, the Victoria Swarovski audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Community Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Victoria Swarovski fan in Germany is more female, around 37.6 years old, with strong Community Orientation tendencies and a notable affinity for Natalie Dormer.

Category: Internet & Social Media · Type: Person · Subtype: Social media influencer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Victoria Swarovski profile in Germany.

Audience size
2.3M
in Germany
Gender
69.2%♀
30.8% male
Age
37.6
average years
Country rank
#2926
Person in Germany
Fig. 01

Search interest · 12-month trend

+223%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Victoria Swarovski fans

69.2% are female, 30.8% are male, average age 37.6.

Fig. 02

Gender split

69.2%
Female
30.8%
Male
Demographic split for Victoria Swarovski audience in Germany
MetricValue
Female69.2%
Male30.8%
Average age37.6
Estimated audience size2,279,267
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Victoria Swarovski audience in Germany
Age bracketShare%
16-1923%
20-2920%
30-3920%
40-4920%
50+17%
Fig. 04

Worldwide distribution

54.2%

of the worldwide Victoria Swarovski audience comes from Germany.

Worldwide audience distribution share by country for Victoria Swarovski
CountryShare
Germany54.2%
Austria27.6%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Victoria Swarovski audience in Germany is strongest.

Fig. 05

Top regions by affinity

Victoria Swarovski fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~40K1.16×
02Thüringen~40K1.15×
03Brandenburg~50K1.14×
04Sachsen~80K1.13×
05Mecklenburg-Vorpommern~30K1.10×
06Bayern~200K1.09×
07Niedersachsen~100K1.07×
08Schleswig-Holstein~50K1.01×
09Nordrhein-Westfalen~300K1.00×
10Rheinland-Pfalz~70K0.96×
11Baden-Württemberg~200K0.95×
12Saarland~20K0.95×
13Hessen~90K0.86×
14Hamburg~30K0.86×
15Bremen~10K0.82×
16Berlin~50K0.80×
Fig. 06

Affinity by region

Affinity by region — Victoria Swarovski, Germany
0.80×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Victoria Swarovski audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Victoria Swarovski audience
#·InterestCategoryAffinity×
01Natalie DormerMovies & TV68.13×
02Victoria JusticeMovies & TV59.78×
03Rose LeslieMovies & TV42.86×
04Alicia VikanderMovies & TV40.44×
05Nazan EckesMovies & TV37.45×
06Sylvie MeisMovies & TV33.51×
07Mila KunisMovies & TV29.22×
08Ferrero KüsschenFood & Beverages27.55×
09ORTOVOXFashion & Accessoires23.72×
10Whirlpool CorporationHome & Garden14.41×
11Let's Dance (German TV series)Movies & TV12.02×
12WE FashionFashion & Accessoires10.91×
13Adriana LimaFashion & Accessoires8.31×
14TargobankBusiness & Career8.05×
15Michael Patrick KellyMusic & Radio7.80×
16Howard CarpendaleMusic & Radio6.68×
17SunExpressTravel & Leisure6.58×
18Sarah EngelsMovies & TV5.61×
19Roland KaiserMusic & Radio4.88×
20Sarah ConnorMusic & Radio4.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Victoria Swarovski audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Victoria Swarovski audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.21×
ExtroversionTHRILL1.20×
Family OrientationCONSERVATISM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Victoria Swarovski audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.73×
SustainabilityBALANCE0.77×
Sports ActivityPOWER0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Victoria Swarovski have in Germany?

Victoria Swarovski has an estimated audience of 2,279,267 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Victoria Swarovski fans?

69.2% of Victoria Swarovski fans are female, 30.8% are male, with an average age of 37.6 years.

03

Which brands do Victoria Swarovski fans like most?

Victoria Swarovski fans show strongest brand affinity for Natalie Dormer (68.13×), Sylvie Meis (33.51×), and Victoria Justice (59.78×) over the country average.

04

Where do Victoria Swarovski fans live in Germany?

Victoria Swarovski fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Victoria Swarovski fans also like?

Beyond Victoria Swarovski itself, the audience over-indexes on Sylvie Meis (33.51×), Victoria Justice (59.78×), Alicia Vikander (40.44×), and Let's Dance (German TV series) (12.02×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Social media influencer audiences in Germany

See Victoria Swarovski audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Victoria Swarovski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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