Zarbex Audience in Germany
A data profile of the people who buy, follow and care about Zarbex in Germany — modelled from more than twelve digital signal sources. Zarbex has an estimated audience of 2,109,421 people in Germany.
The average Zarbex fan in Germany is 30.7 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include Prankster, Gujarati cinema, TikTok, with strongest over-indexing on Prankster (85.4× the country average).
Demographically, the Zarbex audience skews more male with an average age of 30.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Zarbex fan in Germany is more male, around 30.7 years old, with strong Patriotism tendencies and a notable affinity for Prankster.
At a glance
The key figures that characterise the Zarbex profile in Germany.
Search interest · 12-month trend
Demographics of Zarbex fans
22.6% are female, 77.4% are male, average age 30.7.
Gender split
| Metric | Value |
|---|---|
| Female | 22.6% |
| Male | 77.4% |
| Average age | 30.7 |
| Estimated audience size | 2,109,421 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 26% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 6% |
Worldwide distribution
of the worldwide Zarbex audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 97.3% |
| Austria | 1.2% |
| Switzerland | 0.6% |
Geography
Where the Zarbex audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Schleswig-Holstein | ~100K | 1.45× | |
| 02 | Mecklenburg-Vorpommern | ~50K | 1.24× | |
| 03 | Niedersachsen | ~300K | 1.23× | |
| 04 | Sachsen-Anhalt | ~70K | 1.10× | |
| 05 | Hamburg | ~60K | 1.10× | |
| 06 | Nordrhein-Westfalen | ~500K | 1.05× | |
| 07 | Sachsen | ~100K | 1.02× | |
| 08 | Brandenburg | ~70K | 1.02× | |
| 09 | Thüringen | ~60K | 1.02× | |
| 10 | Saarland | ~30K | 0.94× | |
| 11 | Bremen | ~20K | 0.92× | |
| 12 | Rheinland-Pfalz | ~100K | 0.90× | |
| 13 | Hessen | ~100K | 0.83× | |
| 14 | Berlin | ~80K | 0.79× | |
| 15 | Bayern | ~300K | 0.77× | |
| 16 | Baden-Württemberg | ~200K | 0.75× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Zarbex audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gujarati cinema | Movies & TV | 236.14× | ||
| 02 | Prankster | Internet & Social Media | 85.40× | ||
| 03 | Jeep Grand Cherokee (WJ) | Cars & Mobility | 13.18× | ||
| 04 | Minecraft | Games | 3.60× | ||
| 05 | Anime convention | Literature | 2.45× | ||
| 06 | Gaming | Games | 2.39× | ||
| 07 | Gaming computer | Technology & Electronics | 2.29× | ||
| 08 | Fortnite | Games | 2.21× | ||
| 09 | Twitch | Games | 2.14× | ||
| 10 | TikTok | Internet & Social Media | 2.06× | ||
| 11 | PC game | Games | 2.02× | ||
| 12 | Auto mechanic | Cars & Mobility | 1.89× | ||
| 13 | Driving | Cars & Mobility | 1.86× | ||
| 14 | KPop Demon Hunters | Movies & TV | 1.84× | ||
| 15 | Mobile game | Games | 1.81× | ||
| 16 | Transfermarkt | Sports | 1.80× | ||
| 17 | Stranger Things | Movies & TV | 1.70× | ||
| 18 | Engine | Cars & Mobility | 1.67× | ||
| 19 | Hugendubel | Shopping | 1.58× | ||
| 20 | Superman | Movies & TV | 1.56× |
Personality of the Zarbex audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.91× | |
| Early Adopter Mentality | POWER | 0.87× | |
| Risk Appetite | THRILL | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.50× | |
| Design Affinity | PREMIUM | 0.50× | |
| Creativity | OPEN | 0.51× |
Frequently asked questions
How many fans does Zarbex have in Germany?
Zarbex has an estimated audience of 2,109,421 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Zarbex fans?
22.6% of Zarbex fans are female, 77.4% are male, with an average age of 30.7 years.
Which brands do Zarbex fans like most?
Zarbex fans show strongest brand affinity for Prankster (85.4×), Gujarati cinema (236.14×), and TikTok (2.06×) over the country average.
Where do Zarbex fans live in Germany?
Zarbex fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Niedersachsen (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Zarbex fans also like?
Beyond Zarbex itself, the audience over-indexes on Gujarati cinema (236.14×), TikTok (2.06×), Twitch (2.14×), and Minecraft (3.6×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Zarbex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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