Zarbex Audience in Germany
Zarbex has an estimated audience of 498,158 people in Germany. 31.4% are female, 68.6% are male, average age 35.5. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: PLAYERUNKNOWN'S BATTLEGROUNDS, Counter-Strike: Global Offensive, Batman, Mobile game, Fortnite.
The average Zarbex fan in Germany is 35.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include PLAYERUNKNOWN'S BATTLEGROUNDS, Counter-Strike: Global Offensive, Batman, with strongest over-indexing on PLAYERUNKNOWN'S BATTLEGROUNDS (43.2× the country average). Demographically, the Zarbex audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Person · Subtype: Social media influencer
Demographics of Zarbex fans
| Metric | Value |
|---|---|
| Female | 31.4% |
| Male | 68.6% |
| Average age | 35.5 |
| Estimated audience size | 498,158 |
Audience persona
The typical Zarbex fan in Germany is more male, around 35.5 years old, with strong Social Media Usage tendencies and a notable affinity for PLAYERUNKNOWN'S BATTLEGROUNDS.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 119,357 | 1.08× |
| Bayern | 65,307 | 0.8× |
| Niedersachsen | 63,101 | 1.28× |
| Baden-Württemberg | 52,121 | 0.76× |
| Hessen | 32,269 | 0.84× |
| Schleswig-Holstein | 26,901 | 1.48× |
| Sachsen | 25,090 | 1.01× |
| Rheinland-Pfalz | 22,840 | 0.9× |
| Berlin | 18,432 | 0.82× |
| Brandenburg | 15,860 | 1.01× |
| Sachsen-Anhalt | 13,817 | 1.05× |
| Hamburg | 13,236 | 1.16× |
| Thüringen | 12,583 | 0.98× |
| Mecklenburg-Vorpommern | 11,146 | 1.15× |
| Saarland | 5,521 | 0.89× |
| Bremen | 3,795 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| PLAYERUNKNOWN'S BATTLEGROUNDS | 43.2× | Games |
| Counter-Strike: Global Offensive | 8.65× | Games |
| Batman | 3.81× | Movies & TV |
| Mobile game | 4.08× | Games |
| Fortnite | 4.9× | Games |
| Beirut | 6.82× | Travel & Leisure |
| Electronic sports | 5.72× | Sports |
| Payback | 4.63× | Shopping |
| CHECK24 | 2.8× | Business & Career |
| Netto Marken-Discount | 2.28× | Shopping |
| Livemusic | 3.13× | Music & Radio |
| Pets | 1.67× | Pets & Animals |
| Joaquin Phoenix | 10.26× | Movies & TV |
| League of Legends | 3.77× | Games |
| Erbil | 10.74× | Travel & Leisure |
| Automobiles | 1.71× | Cars & Mobility |
| FIFA World Cup | 1.74× | Sports |
| Car wash | 4.4× | Cars & Mobility |
| Epic Games | 3.99× | Games |
| Dua Lipa | 5.28× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.34 |
| Early Adopter Mentality | POWER | 1.3 |
| Pet Ownership | JOY | 1.18 |
| Risk Appetite | THRILL | 1.14 |
| Sports Activity | POWER | 1.11 |
| DIY Mentality | THRILL | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 89.0% |
| Austria | 5.2% |
| Switzerland | 2.5% |
See Zarbex audiences in other countries
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Frequently asked questions
How many fans does Zarbex have in Germany?
Zarbex has an estimated audience of 498,158 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Zarbex fans?
31.4% of Zarbex fans are female, 68.6% are male, with an average age of 35.5 years.
Which brands do Zarbex fans like most?
Zarbex fans show strongest brand affinity for PLAYERUNKNOWN'S BATTLEGROUNDS (43.2×), Counter-Strike: Global Offensive (8.65×), and Batman (3.81×) over the country average.
Where do Zarbex fans live in Germany?
Zarbex fans in Germany are most concentrated in Nordrhein-Westfalen (reach 119,357), Bayern (reach 65,307), and Niedersachsen (reach 63,101). These three regions account for the largest share of the active audience.
What other brands do Zarbex fans also like?
Beyond Zarbex itself, the audience over-indexes on Counter-Strike: Global Offensive (8.65×), Batman (3.81×), Mobile game (4.08×), and Fortnite (4.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zarbex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.