Minecraft Audience in Germany
Minecraft has an estimated audience of 2,294,866 people in Germany. 32.6% are female, 67.4% are male, average age 27.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: TikTok, Live events, Shopping, Food, Music.
The average Minecraft fan in Germany is 27.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include TikTok, Live events, Shopping, with strongest over-indexing on TikTok (2.96× the country average). Demographically, the Minecraft audience skews more male with an average age of 27.7, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Open world game
Demographics of Minecraft fans
| Metric | Value |
|---|---|
| Female | 32.6% |
| Male | 67.4% |
| Average age | 27.7 |
| Estimated audience size | 2,294,866 |
Audience persona
The typical Minecraft fan in Germany is more male, around 27.7 years old, with strong Social Media Usage tendencies and a notable affinity for TikTok.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 532,534 | 1.06× |
| Bayern | 355,030 | 0.96× |
| Baden-Württemberg | 300,529 | 0.96× |
| Niedersachsen | 244,281 | 1.1× |
| Hessen | 171,020 | 0.98× |
| Sachsen | 126,972 | 1.13× |
| Rheinland-Pfalz | 123,520 | 1.07× |
| Berlin | 86,609 | 0.84× |
| Schleswig-Holstein | 85,569 | 1.04× |
| Brandenburg | 82,465 | 1.16× |
| Thüringen | 61,884 | 1.06× |
| Sachsen-Anhalt | 58,837 | 0.99× |
| Mecklenburg-Vorpommern | 42,626 | 0.97× |
| Hamburg | 38,835 | 0.75× |
| Saarland | 27,605 | 0.98× |
| Bremen | 18,660 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TikTok | 2.96× | Internet & Social Media |
| Live events | 2.54× | Music & Radio |
| Shopping | 2.15× | Shopping |
| Food | 2.11× | Food & Beverages |
| Music | 2.04× | Business & Career |
| Reading | 2.12× | Literature |
| Sports and outdoors | 1.99× | Sports |
| Germany | 2.04× | Travel & Leisure |
| Design | 2.13× | Home & Garden |
| Outdoor recreation | 2.07× | Sports |
| Clothing | 2.01× | Fashion & Accessoires |
| Online shopping | 2.03× | Shopping |
| Beauty | 2.05× | Beauty & Wellness |
| Anime convention | 5.08× | Literature |
| Business | 2.01× | Business & Career |
| Family and relationships | 1.88× | Kids & Family |
| Fitness and wellness | 1.97× | Sports |
| Technology | 2.16× | Technology & Electronics |
| Photography | 2.06× | Arts & Culture |
| Gaming | 4.51× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.4 |
| Early Adopter Mentality | POWER | 1.3 |
| Patriotism | CONSERVATISM | 1.19 |
| LGBTQ+ Identity | OPEN | 1.18 |
| Sustainability | BALANCE | 1.09 |
| DIY Mentality | THRILL | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.4% |
| China | 4.9% |
| Brazil | 4.7% |
See Minecraft audiences in other countries
More Open world game audiences in Germany
- The Witcher 3: Wild Hunt (1,804,289)
- The Legend of Zelda (1,744,246)
- The Witcher (1,620,004)
- Fallout (series) (707,668)
- The Legend of Zelda: Ocarina of Time (564,017)
Frequently asked questions
How many fans does Minecraft have in Germany?
Minecraft has an estimated audience of 2,294,866 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Minecraft fans?
32.6% of Minecraft fans are female, 67.4% are male, with an average age of 27.7 years.
Which brands do Minecraft fans like most?
Minecraft fans show strongest brand affinity for TikTok (2.96×), Live events (2.54×), and Shopping (2.15×) over the country average.
Where do Minecraft fans live in Germany?
Minecraft fans in Germany are most concentrated in Nordrhein-Westfalen (reach 532,534), Bayern (reach 355,030), and Baden-Württemberg (reach 300,529). These three regions account for the largest share of the active audience.
What other brands do Minecraft fans also like?
Beyond Minecraft itself, the audience over-indexes on Live events (2.54×), Shopping (2.15×), Food (2.11×), and Music (2.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Minecraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.