Minecraft Audience in United Kingdom
Minecraft has an estimated audience of 2,122,701 people in United Kingdom. 38.3% are female, 61.7% are male, average age 33.4. Top regions: England, South East, North West. Top brand affinities: Model building, TikTok, Manchester United F.C., Video games, Euphoria.
The average Minecraft fan in United Kingdom is 33.4 years old, more male, and lives primarily in England. The audience is concentrated in England, South East, North West. Top brand affinities include Model building, TikTok, Manchester United F.C., with strongest over-indexing on Model building (12.28× the country average). Demographically, the Minecraft audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Open world game
Demographics of Minecraft fans
| Metric | Value |
|---|---|
| Female | 38.3% |
| Male | 61.7% |
| Average age | 33.4 |
| Estimated audience size | 2,122,701 |
Audience persona
The typical Minecraft fan in United Kingdom is more male, around 33.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Model building.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 981,745 | 0.5× |
| South East | 317,672 | 1.11× |
| North West | 272,486 | 1.2× |
| East of England | 226,848 | 1.17× |
| Greater London | 226,839 | 0.82× |
| South West | 213,602 | 1.22× |
| Scotland | 184,339 | 0.96× |
| East Midlands | 176,552 | 1.18× |
| Wales | 168,268 | 1.39× |
| Yorkshire and the Humber | 125,438 | 0.74× |
| Northern Ireland | 75,020 | 1.15× |
| North East | 67,893 | 0.82× |
| West Midlands | 66,585 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Model building | 12.28× | Kids & Family |
| TikTok | 2.03× | Internet & Social Media |
| Manchester United F.C. | 1.59× | Sports |
| Video games | 1.94× | Games |
| Euphoria | 1.95× | Movies & TV |
| Gaming computer | 3.82× | Technology & Electronics |
| Superman | 1.77× | Movies & TV |
| Twitch | 3.64× | Games |
| Roblox | 4.76× | Games |
| Tabletop role-playing game | 4.9× | Games |
| FC Bayern Munich | 1.85× | Sports |
| Manchester City F.C. | 1.79× | Sports |
| Livemusic | 2.49× | Music & Radio |
| Humour | 1.57× | Literature |
| PC game | 3.33× | Games |
| Self-love | 2.43× | Health |
| Millie Bobby Brown | 2.98× | Movies & TV |
| Dune | 2.28× | Movies & TV |
| Stranger Things | 2.23× | Movies & TV |
| Epic Games | 4.28× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.47 |
| Extroversion | THRILL | 1.26 |
| Pet Ownership | JOY | 1.15 |
| Social Media Usage | JOY | 1.1 |
| Need for Security | CONSERVATISM | 1.08 |
| Patriotism | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.4% |
| China | 4.9% |
| Brazil | 4.7% |
See Minecraft audiences in other countries
More Open world game audiences in United Kingdom
- The Legend of Zelda (1,329,064)
- The Witcher (1,167,402)
- Fallout (series) (683,273)
- The Elder Scrolls III: Morrowind (487,711)
- The Legend of Zelda: Ocarina of Time (352,939)
Frequently asked questions
How many fans does Minecraft have in United Kingdom?
Minecraft has an estimated audience of 2,122,701 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Minecraft fans?
38.3% of Minecraft fans are female, 61.7% are male, with an average age of 33.4 years.
Which brands do Minecraft fans like most?
Minecraft fans show strongest brand affinity for Model building (12.28×), TikTok (2.03×), and Manchester United F.C. (1.59×) over the country average.
Where do Minecraft fans live in United Kingdom?
Minecraft fans in United Kingdom are most concentrated in England (reach 981,745), South East (reach 317,672), and North West (reach 272,486). These three regions account for the largest share of the active audience.
What other brands do Minecraft fans also like?
Beyond Minecraft itself, the audience over-indexes on TikTok (2.03×), Manchester United F.C. (1.59×), Video games (1.94×), and Euphoria (1.95×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Minecraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.