Gaming Audience in Germany
Gaming has an estimated audience of 4,127,644 people in Germany. 37.6% are female, 62.4% are male, average age 30.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Drive, Office 365, Transfermarkt, Minecraft, Fortnite.
The average Gaming fan in Germany is 30.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Drive, Office 365, Transfermarkt, with strongest over-indexing on Google Drive (7.69× the country average). Demographically, the Gaming audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Demographics of Gaming fans
| Metric | Value |
|---|---|
| Female | 37.6% |
| Male | 62.4% |
| Average age | 30.9 |
| Estimated audience size | 4,127,644 |
Audience persona
The typical Gaming fan in Germany is more male, around 30.9 years old, with strong Sports Activity tendencies and a notable affinity for Google Drive.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,061,528 | 1.18× |
| Bayern | 669,845 | 1.01× |
| Baden-Württemberg | 580,699 | 1.03× |
| Hessen | 446,932 | 1.42× |
| Niedersachsen | 389,608 | 0.97× |
| Berlin | 229,046 | 1.24× |
| Rheinland-Pfalz | 212,841 | 1.03× |
| Sachsen | 162,417 | 0.8× |
| Schleswig-Holstein | 126,947 | 0.86× |
| Brandenburg | 106,954 | 0.84× |
| Hamburg | 83,623 | 0.9× |
| Sachsen-Anhalt | 80,345 | 0.75× |
| Thüringen | 72,840 | 0.69× |
| Saarland | 60,591 | 1.2× |
| Mecklenburg-Vorpommern | 54,054 | 0.69× |
| Bremen | 49,601 | 1.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Drive | 7.69× | Technology & Electronics |
| Office 365 | 8.06× | Technology & Electronics |
| Transfermarkt | 4.3× | Sports |
| Minecraft | 8.16× | Games |
| Fortnite | 5.49× | Games |
| Mobile game | 3.63× | Games |
| Livemusic | 3.47× | Music & Radio |
| Cricket World Cup | 13.88× | Sports |
| Natural foods | 4.46× | Food & Beverages |
| Vegetable Gardening | 6.02× | Food & Beverages |
| Comedy club | 8.33× | Movies & TV |
| J-pop | 8.13× | Music & Radio |
| Batman | 2.34× | Movies & TV |
| Tagesschau | 1.72× | Movies & TV |
| FIFA World Cup | 1.85× | Sports |
| Deutschrap | 3.56× | Music & Radio |
| Payback | 3.58× | Shopping |
| Photocopier | 10.04× | Business & Career |
| Role-playing games | 3.14× | Games |
| UEFA Champions League | 1.64× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.25 |
| Early Adopter Mentality | POWER | 1.22 |
| Social Media Usage | JOY | 1.13 |
| Pet Ownership | JOY | 1.05 |
| Risk Appetite | THRILL | 1.04 |
| Sustainability | BALANCE | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.5% |
| China | 9.7% |
| India | 7.2% |
See Gaming audiences in other countries
More Games audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Gaming have in Germany?
Gaming has an estimated audience of 4,127,644 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gaming fans?
37.6% of Gaming fans are female, 62.4% are male, with an average age of 30.9 years.
Which brands do Gaming fans like most?
Gaming fans show strongest brand affinity for Google Drive (7.69×), Office 365 (8.06×), and Transfermarkt (4.3×) over the country average.
Where do Gaming fans live in Germany?
Gaming fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,061,528), Bayern (reach 669,845), and Baden-Württemberg (reach 580,699). These three regions account for the largest share of the active audience.
What other brands do Gaming fans also like?
Beyond Gaming itself, the audience over-indexes on Office 365 (8.06×), Transfermarkt (4.3×), Minecraft (8.16×), and Fortnite (5.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gaming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.