Gaming Audience in Germany
A data profile of the people who buy, follow and care about Gaming in Germany — modelled from more than twelve digital signal sources. Gaming has an estimated audience of 4,127,644 people in Germany.
The average Gaming fan in Germany is 30.9 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Mobile game, Transfermarkt, Batman, with strongest over-indexing on Mobile game (5.26× the country average).
Demographically, the Gaming audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Risk Appetite, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Gaming fan in Germany is more male, around 30.9 years old, with strong Risk Appetite tendencies and a notable affinity for Mobile game.
At a glance
The key figures that characterise the Gaming profile in Germany.
Search interest · 12-month trend
Demographics of Gaming fans
37.6% are female, 62.4% are male, average age 30.9.
Gender split
| Metric | Value |
|---|---|
| Female | 37.6% |
| Male | 62.4% |
| Average age | 30.9 |
| Estimated audience size | 4,127,644 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 26% | |
| 30-39 | 16% | |
| 40-49 | 11% | |
| 50+ | 7% |
Worldwide distribution
of the worldwide Gaming audience comes from Germany.
| Country | Share |
|---|---|
| United States | 15.4% |
| China | 9.6% |
| India | 7.2% |
Geography
Where the Gaming audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~50K | 1.43× | |
| 02 | Hessen | ~400K | 1.40× | |
| 03 | Saarland | ~60K | 1.24× | |
| 04 | Berlin | ~200K | 1.19× | |
| 05 | Nordrhein-Westfalen | ~1M | 1.18× | |
| 06 | Rheinland-Pfalz | ~200K | 1.02× | |
| 07 | Baden-Württemberg | ~600K | 1.01× | |
| 08 | Bayern | ~600K | 0.98× | |
| 09 | Niedersachsen | ~400K | 0.98× | |
| 10 | Hamburg | ~80K | 0.89× | |
| 11 | Schleswig-Holstein | ~100K | 0.88× | |
| 12 | Brandenburg | ~100K | 0.85× | |
| 13 | Sachsen | ~200K | 0.80× | |
| 14 | Sachsen-Anhalt | ~80K | 0.78× | |
| 15 | Thüringen | ~80K | 0.72× | |
| 16 | Mecklenburg-Vorpommern | ~60K | 0.72× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Gaming audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | PlayStation Store | Games | 9.43× | ||
| 02 | Motorcycle helmet | Cars & Mobility | 5.70× | ||
| 03 | Mobile game | Games | 5.26× | ||
| 04 | Anime convention | Literature | 4.94× | ||
| 05 | Fortnite | Games | 4.92× | ||
| 06 | Office 365 | Technology & Electronics | 4.92× | ||
| 07 | Counter-Strike: Global Offensive | Games | 4.87× | ||
| 08 | Google Drive | Technology & Electronics | 4.81× | ||
| 09 | Steam | Games | 4.40× | ||
| 10 | Robert Redford | Movies & TV | 3.80× | ||
| 11 | Transfermarkt | Sports | 3.56× | ||
| 12 | Role-playing games | Games | 3.51× | ||
| 13 | Livemusic | Music & Radio | 3.35× | ||
| 14 | Batman | Movies & TV | 3.32× | ||
| 15 | Superman | Movies & TV | 2.78× | ||
| 16 | Luxury goods | Fashion & Accessoires | 2.14× | ||
| 17 | FIFA World Cup | Sports | 1.93× | ||
| 18 | YouTube | Movies & TV | 1.78× | ||
| 19 | Harry Potter | Movies & TV | 1.72× | ||
| 20 | Bundesliga | Sports | 1.68× |
Personality of the Gaming audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.68× | |
| Pet Ownership | JOY | 1.59× | |
| Community Orientation | OPEN | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.73× | |
| Family Orientation | CONSERVATISM | 0.79× | |
| Design Affinity | PREMIUM | 0.86× |
Frequently asked questions
How many fans does Gaming have in Germany?
Gaming has an estimated audience of 4,127,644 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gaming fans?
37.6% of Gaming fans are female, 62.4% are male, with an average age of 30.9 years.
Which brands do Gaming fans like most?
Gaming fans show strongest brand affinity for Mobile game (5.26×), Transfermarkt (3.56×), and Batman (3.32×) over the country average.
Where do Gaming fans live in Germany?
Gaming fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~600K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.
What other brands do Gaming fans also like?
Beyond Gaming itself, the audience over-indexes on Transfermarkt (3.56×), Batman (3.32×), Google Drive (4.81×), and Steam (4.4×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Games audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Gaming audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gaming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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