Gaming Audience in United States

Gaming has an estimated audience of 11,517,523 people in United States. 30.8% are female, 69.2% are male, average age 28.2. Top regions: California, Texas, Florida. Top brand affinities: Indeed.com, Hatsune Miku, Mobile game, Pixiv, Call of Duty.

The average Gaming fan in United States is 28.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Indeed.com, Hatsune Miku, Mobile game, with strongest over-indexing on Indeed.com (6.28× the country average). Demographically, the Gaming audience skews more male with an average age of 28.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic

Demographics of Gaming fans

Demographic split for Gaming audience in United States
MetricValue
Female30.8%
Male69.2%
Average age28.2
Estimated audience size11,517,523

Audience persona

The typical Gaming fan in United States is more male, around 28.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for Gaming in United States
RegionReachAffinity
California1,324,9511.05×
Texas1,076,6531.09×
Florida858,5481.1×
New York668,0291.04×
Illinois398,0321.04×
Pennsylvania387,2681×
Georgia372,3581.05×
North Carolina362,5581.05×
Ohio362,3781.02×
Virginia361,1771.29×
Washington329,8051.43×
Michigan312,0301.04×
New Jersey300,8331.03×
Massachusetts255,3441.13×
Tennessee227,4060.98×
Indiana226,3191.08×
Colorado208,8531.15×
Maryland207,0381.05×
Missouri192,7971.04×
Wisconsin182,6651.05×
Minnesota177,8421.08×
South Carolina170,2440.98×
Louisiana159,0021.07×
Oregon151,3541.15×
Arizona147,7120.63×
Oklahoma136,7191.07×
Kentucky135,4050.94×
Alabama119,8460.74×
Connecticut113,3880.98×
Utah112,7411.09×
Nevada110,9561×
Kansas104,4131.15×
Mississippi100,5461.06×
Arkansas100,2161.06×
Iowa92,4130.97×
Nebraska62,3241.08×
Idaho54,5630.94×
New Mexico52,1350.9×
West Virginia51,5420.96×
New Hampshire47,2831.04×
Hawaii40,0720.81×
Maine38,4980.93×
Rhode Island36,9931.01×
Washington, District of Columbia30,2840.87×
Montana29,9480.94×
North Dakota26,4651.12×
South Dakota24,4250.92×
Delaware23,7270.75×
Vermont17,3870.86×
Alaska12,7010.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gaming audience
BrandAffinityCategory
Indeed.com6.28×Business & Career
Hatsune Miku32.42×Literature
Mobile game5.49×Games
Pixiv18.14×Internet & Social Media
Call of Duty8.4×Games
Google Maps4.1×Internet & Social Media
Elizabeth Olsen12.97×Movies & TV
Computer hardware6.06×Technology & Electronics
Millie Bobby Brown6.72×Movies & TV
Nina Dobrev13.8×Movies & TV
Fruits Basket26.64×Literature
Shazam (service)17.73×Music & Radio
Google Earth9.15×Internet & Social Media
Colin Farrell15.68×Movies & TV
Bachelor of Business Administration32.94×Business & Career
Cillian Murphy10.35×Movies & TV
Cowboy Bebop20.7×Movies & TV
Google News4.98×News
Apple Store6.68×Shopping
Angry Birds13.98×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gaming audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.3
Early Adopter MentalityPOWER1.5
Pet OwnershipJOY1.31
Urban LifestyleOPEN1.18
Social Media UsageJOY1.18
SustainabilityBALANCE1.1

Worldwide distribution

Worldwide audience distribution share by country for Gaming
CountryShare
United States15.5%
China9.7%
India7.2%

See Gaming audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Gaming have in United States?

Gaming has an estimated audience of 11,517,523 people in United States, concentrated in California and Texas.

What is the gender split and age of Gaming fans?

30.8% of Gaming fans are female, 69.2% are male, with an average age of 28.2 years.

Which brands do Gaming fans like most?

Gaming fans show strongest brand affinity for Indeed.com (6.28×), Hatsune Miku (32.42×), and Mobile game (5.49×) over the country average.

Where do Gaming fans live in United States?

Gaming fans in United States are most concentrated in California (reach 1,324,951), Texas (reach 1,076,653), and Florida (reach 858,548). These three regions account for the largest share of the active audience.

What other brands do Gaming fans also like?

Beyond Gaming itself, the audience over-indexes on Hatsune Miku (32.42×), Mobile game (5.49×), Pixiv (18.14×), and Call of Duty (8.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gaming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.