Tabletop game Audience in United States

Tabletop game has an estimated audience of 19,979,390 people in United States. 38.6% are female, 61.4% are male, average age 31.7. Top regions: California, Texas, New York. Top brand affinities: Games, Reading, Music, Sports, Popular music.
The average Tabletop game fan in United States is 31.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Games, Reading, Music, with strongest over-indexing on Games (1.97× the country average). Demographically, the Tabletop game audience skews more male with an average age of 31.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Topic · Subtype: Gaming genre
Demographics of Tabletop game fans
| Metric | Value |
|---|---|
| Female | 38.6% |
| Male | 61.4% |
| Average age | 31.7 |
| Estimated audience size | 19,979,390 |
Audience persona
The typical Tabletop game fan in United States is more male, around 31.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Games.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,859,496 | 0.85× |
| Texas | 1,436,531 | 0.84× |
| New York | 1,189,077 | 1.07× |
| Florida | 984,476 | 0.73× |
| Connecticut | 859,683 | 4.29× |
| Ohio | 790,111 | 1.28× |
| Pennsylvania | 644,417 | 0.96× |
| Illinois | 631,393 | 0.95× |
| Washington | 571,039 | 1.42× |
| North Carolina | 550,948 | 0.92× |
| Virginia | 502,676 | 1.03× |
| Michigan | 497,467 | 0.95× |
| Missouri | 481,609 | 1.5× |
| Georgia | 452,443 | 0.74× |
| Indiana | 445,349 | 1.22× |
| New Jersey | 430,428 | 0.85× |
| Massachusetts | 410,265 | 1.04× |
| Arizona | 377,142 | 0.92× |
| Kansas | 368,299 | 2.34× |
| Tennessee | 363,926 | 0.91× |
| Wisconsin | 323,704 | 1.08× |
| Colorado | 311,297 | 0.99× |
| Minnesota | 304,978 | 1.07× |
| Oregon | 286,150 | 1.25× |
| Maryland | 273,103 | 0.79× |
| Kentucky | 228,595 | 0.91× |
| South Carolina | 208,303 | 0.69× |
| Alabama | 205,614 | 0.74× |
| Utah | 205,157 | 1.15× |
| Louisiana | 198,465 | 0.77× |
| Oklahoma | 192,833 | 0.87× |
| Nevada | 159,084 | 0.82× |
| Iowa | 131,459 | 0.8× |
| Arkansas | 122,117 | 0.74× |
| New Mexico | 106,957 | 1.07× |
| Mississippi | 104,671 | 0.64× |
| Idaho | 99,024 | 0.99× |
| Nebraska | 78,119 | 0.78× |
| New Hampshire | 75,488 | 0.96× |
| West Virginia | 71,835 | 0.77× |
| Maine | 67,882 | 0.95× |
| Hawaii | 63,369 | 0.74× |
| Rhode Island | 57,983 | 0.91× |
| Washington, District of Columbia | 46,597 | 0.78× |
| Montana | 38,038 | 0.69× |
| Delaware | 37,831 | 0.69× |
| Vermont | 33,403 | 0.95× |
| Alaska | 33,246 | 0.78× |
| North Dakota | 28,723 | 0.7× |
| South Dakota | 28,606 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Games | 1.97× | Games |
| Reading | 1.87× | Literature |
| Music | 1.71× | Business & Career |
| Sports | 1.68× | Sports |
| Popular music | 2.5× | Music & Radio |
| Consumer electronics | 1.69× | Technology & Electronics |
| Entertainment | 1.73× | Movies & TV |
| Food and drink | 1.55× | Food & Beverages |
| Outdoor recreation | 1.7× | Sports |
| Pets | 1.66× | Pets & Animals |
| Live events | 1.62× | Music & Radio |
| Movies | 1.51× | Movies & TV |
| Acting | 2.59× | Business & Career |
| Superman | 1.63× | Movies & TV |
| Tabletop role-playing game | 5.46× | Games |
| Pokémon (video game series) | 4.28× | Games |
| Gaming | 5.32× | Games |
| Collectible card game | 4.86× | Games |
| Adventure | 1.98× | Travel & Leisure |
| Otaku | 3.87× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.16 |
| Early Adopter Mentality | POWER | 1.63 |
| Patriotism | CONSERVATISM | 1.57 |
| Luxury Orientation | PREMIUM | 1.29 |
| Urban Lifestyle | OPEN | 1.23 |
| Social Media Usage | JOY | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| China | 9.7% |
| Japan | 6.5% |
See Tabletop game audiences in other countries
More Gaming genre audiences in United States
- Video games (106,768,341)
- First-person shooter games (50,840,037)
- Mobile game (48,316,660)
- Online games (47,188,587)
- Card games (31,383,601)
Frequently asked questions
How many fans does Tabletop game have in United States?
Tabletop game has an estimated audience of 19,979,390 people in United States, concentrated in California and Texas.
What is the gender split and age of Tabletop game fans?
38.6% of Tabletop game fans are female, 61.4% are male, with an average age of 31.7 years.
Which brands do Tabletop game fans like most?
Tabletop game fans show strongest brand affinity for Games (1.97×), Reading (1.87×), and Music (1.71×) over the country average.
Where do Tabletop game fans live in United States?
Tabletop game fans in United States are most concentrated in California (reach 1,859,496), Texas (reach 1,436,531), and New York (reach 1,189,077). These three regions account for the largest share of the active audience.
What other brands do Tabletop game fans also like?
Beyond Tabletop game itself, the audience over-indexes on Reading (1.87×), Music (1.71×), Sports (1.68×), and Popular music (2.5×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Tabletop game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.