Rascasse Audience Intelligence

Tabletop game Audience in United States

A data profile of the people who buy, follow and care about Tabletop game in United States — modelled from more than twelve digital signal sources. Tabletop game has an estimated audience of 19,979,390 people in United States.

#13among Gaming genre in United States#1139among Topic in United States#27in Games

The average Tabletop game fan in United States is 31.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Games, Reading, Music, with strongest over-indexing on Games (1.97× the country average).

Demographically, the Tabletop game audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Urban Lifestyle, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tabletop game fan in United States is more male, around 31.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Games.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tabletop game profile in United States.

Audience size
20M
in United States
Gender
38.6%♀
61.4% male
Age
31.7
average years
Country rank
#1658
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tabletop game fans

38.6% are female, 61.4% are male, average age 31.7.

Fig. 02

Gender split

38.6%
Female
61.4%
Male
Demographic split for Tabletop game audience in United States
MetricValue
Female38.6%
Male61.4%
Average age31.7
Estimated audience size19,979,390
Fig. 03

Age distribution

Ø 31.7
average years
Age distribution of the Tabletop game audience in United States
Age bracketShare%
16-1940%
20-2923%
30-3916%
40-4912%
50+9%
Fig. 04

Worldwide distribution

22.0%

of the worldwide Tabletop game audience comes from United States.

Worldwide audience distribution share by country for Tabletop game
CountryShare
United States22.0%
China9.7%
Japan6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tabletop game audience in United States is strongest.

Fig. 05

Top regions by affinity

Tabletop game fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~700K3.42×
02Wisconsin~800K2.73×
03Kansas~300K1.93×
04Missouri~500K1.53×
05Washington~500K1.27×
06Nevada~200K1.21×
07Ohio~700K1.20×
08Oregon~300K1.18×
09Indiana~400K1.17×
10New York~1.5M1.12×
11Minnesota~300K1.11×
12Utah~200K1.11×
13Idaho~100K1.06×
14Iowa~200K1.01×
15New Mexico~100K1.01×
16Illinois~700K0.98×
17Vermont~30K0.98×
18New Hampshire~80K0.97×
19Oklahoma~200K0.96×
20Virginia~500K0.95×
21Arizona~400K0.95×
22Colorado~300K0.95×
23Massachusetts~400K0.94×
24Alaska~40K0.93×
25Tennessee~400K0.92×
26Kentucky~200K0.92×
27New Jersey~500K0.91×
28Maine~70K0.91×
29Michigan~500K0.90×
30Nebraska~90K0.90×
31Rhode Island~60K0.90×
32Pennsylvania~600K0.89×
33North Dakota~40K0.89×
34Montana~50K0.87×
35West Virginia~80K0.86×
36South Dakota~40K0.86×
37North Carolina~500K0.85×
38Maryland~300K0.85×
39Arkansas~100K0.85×
40Texas~1.5M0.83×
41Delaware~50K0.83×
42Alabama~200K0.81×
43Hawaii~70K0.80×
44Washington, District of Columbia~50K0.80×
45California~1.5M0.77×
46Louisiana~200K0.74×
47Mississippi~100K0.74×
48South Carolina~200K0.73×
49Georgia~400K0.70×
50Florida~900K0.67×
Fig. 06

Affinity by region

Affinity by region — Tabletop game, United States
0.67×1.00×3.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tabletop game audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tabletop game audience
#·InterestCategoryAffinity×
01Tabletop role-playing gameGames5.46×
02GamingGames5.32×
03Collectible card gameGames4.86×
04Pokémon (video game series)Games4.28×
05ActingBusiness & Career2.59×
06Ultimate Fighting ChampionshipSports2.54×
07Popular musicMusic & Radio2.50×
08AdventureTravel & Leisure1.98×
09GamesGames1.97×
10ReadingLiterature1.87×
11EntertainmentMovies & TV1.73×
12MusicBusiness & Career1.71×
13Outdoor recreationSports1.70×
14Consumer electronicsTechnology & Electronics1.69×
15SportsSports1.68×
16PetsPets & Animals1.66×
17SupermanMovies & TV1.63×
18Live eventsMusic & Radio1.62×
19Food and drinkFood & Beverages1.55×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tabletop game audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tabletop game audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.37×
Pet OwnershipJOY1.37×
Healthy LifestyleBALANCE1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tabletop game audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.78×
Quality AwarenessPREMIUM0.87×
Need for SecurityCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tabletop game have in United States?

Tabletop game has an estimated audience of 19,979,390 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tabletop game fans?

38.6% of Tabletop game fans are female, 61.4% are male, with an average age of 31.7 years.

03

Which brands do Tabletop game fans like most?

Tabletop game fans show strongest brand affinity for Games (1.97×), Reading (1.87×), and Music (1.71×) over the country average.

04

Where do Tabletop game fans live in United States?

Tabletop game fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Tabletop game fans also like?

Beyond Tabletop game itself, the audience over-indexes on Reading (1.87×), Music (1.71×), Sports (1.68×), and Popular music (2.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gaming genre audiences in United States

See Tabletop game audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tabletop game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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