Anime convention Audience in Germany

Anime convention has an estimated audience of 4,419,735 people in Germany. 43.1% are female, 56.9% are male, average age 30.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Anime and manga fandom, One Piece, Dragon Ball Z, My Hero Academia, Hunter × Hunter.
The average Anime convention fan in Germany is 30.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Anime and manga fandom, One Piece, Dragon Ball Z, with strongest over-indexing on Anime and manga fandom (15.45× the country average). Demographically, the Anime convention audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Touchpoint
Demographics of Anime convention fans
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 30.8 |
| Estimated audience size | 4,419,735 |
Audience persona
The typical Anime convention fan in Germany is more male, around 30.8 years old, with strong Sustainability tendencies and a notable affinity for Anime and manga fandom.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,247,376 | 1.29× |
| Bayern | 681,301 | 0.96× |
| Baden-Württemberg | 606,408 | 1.01× |
| Niedersachsen | 511,514 | 1.19× |
| Hessen | 391,888 | 1.16× |
| Rheinland-Pfalz | 263,079 | 1.19× |
| Berlin | 202,168 | 1.02× |
| Sachsen | 179,478 | 0.83× |
| Schleswig-Holstein | 140,691 | 0.89× |
| Brandenburg | 114,868 | 0.84× |
| Hamburg | 110,679 | 1.11× |
| Thüringen | 101,025 | 0.9× |
| Sachsen-Anhalt | 86,496 | 0.76× |
| Mecklenburg-Vorpommern | 59,042 | 0.7× |
| Saarland | 50,793 | 0.94× |
| Bremen | 46,522 | 1.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Anime and manga fandom | 15.45× | Literature |
| One Piece | 13.12× | Movies & TV |
| Dragon Ball Z | 16.47× | Movies & TV |
| My Hero Academia | 21.8× | Literature |
| Hunter × Hunter | 18.51× | Literature |
| Naruto Uzumaki | 22.57× | Literature |
| Dragon Ball (anime) | 21.99× | Movies & TV |
| Naruto | 16.48× | Literature |
| Shōnen manga | 14× | Literature |
| Cosplay | 10.75× | Games |
| Japanese popular culture | 11.96× | Travel & Leisure |
| Sasuke Uchiha | 21.95× | Literature |
| Yahoo!ショッピング | 4.85× | |
| Crunchyroll | 9.76× | Games |
| KPop Demon Hunters | 6.36× | Movies & TV |
| Anime & Cosplay | 10.34× | Fashion & Accessoires |
| Harry Potter | 2.8× | Movies & TV |
| Pokémon | 6.37× | Games |
| Animated movies | 4.81× | Movies & TV |
| Digital illustration | 7.14× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.23 |
| Urban Lifestyle | OPEN | 1.18 |
| Social Media Usage | JOY | 1.08 |
| Sports Activity | POWER | 1.04 |
| LGBTQ+ Identity | OPEN | 1 |
| Extroversion | THRILL | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.4% |
| China | 18.6% |
| Japan | 16.8% |
See Anime convention audiences in other countries
More Literature audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Anime convention have in Germany?
Anime convention has an estimated audience of 4,419,735 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Anime convention fans?
43.1% of Anime convention fans are female, 56.9% are male, with an average age of 30.8 years.
Which brands do Anime convention fans like most?
Anime convention fans show strongest brand affinity for Anime and manga fandom (15.45×), One Piece (13.12×), and Dragon Ball Z (16.47×) over the country average.
Where do Anime convention fans live in Germany?
Anime convention fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,247,376), Bayern (reach 681,301), and Baden-Württemberg (reach 606,408). These three regions account for the largest share of the active audience.
What other brands do Anime convention fans also like?
Beyond Anime convention itself, the audience over-indexes on One Piece (13.12×), Dragon Ball Z (16.47×), My Hero Academia (21.8×), and Hunter × Hunter (18.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Anime convention. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.