Crunchyroll Audience in Germany

Crunchyroll has an estimated audience of 2,542,277 people in Germany. 37.8% are female, 62.2% are male, average age 26.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Twitch, Anime and manga fandom, One Piece, Anime convention, KPop Demon Hunters.
The average Crunchyroll fan in Germany is 26.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Twitch, Anime and manga fandom, One Piece, with strongest over-indexing on Twitch (5.57× the country average). Demographically, the Crunchyroll audience skews more male with an average age of 26.4, and over-indexes on personality traits such as Sustainability, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand
Demographics of Crunchyroll fans
| Metric | Value |
|---|---|
| Female | 37.8% |
| Male | 62.2% |
| Average age | 26.4 |
| Estimated audience size | 2,542,277 |
Audience persona
The typical Crunchyroll fan in Germany is more male, around 26.4 years old, with strong Sustainability tendencies and a notable affinity for Twitch.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 609,952 | 1.1× |
| Bayern | 377,614 | 0.92× |
| Baden-Württemberg | 324,748 | 0.94× |
| Niedersachsen | 269,681 | 1.09× |
| Hessen | 177,825 | 0.92× |
| Rheinland-Pfalz | 131,756 | 1.03× |
| Sachsen | 120,784 | 0.97× |
| Berlin | 113,469 | 1× |
| Schleswig-Holstein | 105,193 | 1.15× |
| Brandenburg | 87,500 | 1.11× |
| Sachsen-Anhalt | 70,322 | 1.07× |
| Thüringen | 59,069 | 0.91× |
| Hamburg | 50,717 | 0.88× |
| Mecklenburg-Vorpommern | 43,455 | 0.9× |
| Saarland | 29,883 | 0.96× |
| Bremen | 22,940 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Twitch | 5.57× | Games |
| Anime and manga fandom | 7.04× | Literature |
| One Piece | 7.06× | Movies & TV |
| Anime convention | 7.04× | Literature |
| KPop Demon Hunters | 5.93× | Movies & TV |
| Anime & Cosplay | 9.58× | Fashion & Accessoires |
| Yahoo!ショッピング | 3.57× | |
| Shōnen manga | 9.07× | Literature |
| TikTok | 2.26× | Internet & Social Media |
| Music | 1.89× | Business & Career |
| Action figure | 7× | Kids & Family |
| Food | 1.89× | Food & Beverages |
| Borussia Dortmund | 1.69× | Sports |
| Pokémon (video game series) | 6.2× | Games |
| Cuteness | 6.88× | Beauty & Wellness |
| Pokémon | 4.71× | Games |
| Arts and music | 1.74× | Arts & Culture |
| FC Bayern Munich | 2.05× | Sports |
| Spirited Away | 13.7× | Movies & TV |
| NBA playoffs | 6.65× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.16 |
| Social Media Usage | JOY | 1.15 |
| Urban Lifestyle | OPEN | 1.1 |
| Patriotism | CONSERVATISM | 1.03 |
| Spirituality | BALANCE | 0.93 |
| Price Sensitivity | PREMIUM | 0.88 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.5% |
| Brazil | 9.5% |
| Japan | 7.1% |
See Crunchyroll audiences in other countries
More Games audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Crunchyroll have in Germany?
Crunchyroll has an estimated audience of 2,542,277 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Crunchyroll fans?
37.8% of Crunchyroll fans are female, 62.2% are male, with an average age of 26.4 years.
Which brands do Crunchyroll fans like most?
Crunchyroll fans show strongest brand affinity for Twitch (5.57×), Anime and manga fandom (7.04×), and One Piece (7.06×) over the country average.
Where do Crunchyroll fans live in Germany?
Crunchyroll fans in Germany are most concentrated in Nordrhein-Westfalen (reach 609,952), Bayern (reach 377,614), and Baden-Württemberg (reach 324,748). These three regions account for the largest share of the active audience.
What other brands do Crunchyroll fans also like?
Beyond Crunchyroll itself, the audience over-indexes on Anime and manga fandom (7.04×), One Piece (7.06×), Anime convention (7.04×), and KPop Demon Hunters (5.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Crunchyroll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.