Rascasse Audience Intelligence

Cuteness Audience in Germany

A data profile of the people who buy, follow and care about Cuteness in Germany — modelled from more than twelve digital signal sources. Cuteness has an estimated audience of 2,456,962 people in Germany.

#6among Beauty in Germany#1602among Topic in Germany#67in Beauty & Wellness

The average Cuteness fan in Germany is 34.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Zara Kids, Crunchyroll, Teddy bear, with strongest over-indexing on Zara Kids (15.76× the country average).

Demographically, the Cuteness audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Pet Ownership, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cuteness fan in Germany is more female, around 34.1 years old, with strong Pet Ownership tendencies and a notable affinity for Zara Kids.

Category: Beauty & Wellness · Type: Topic · Subtype: Beauty

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cuteness profile in Germany.

Audience size
2.5M
in Germany
Gender
60.9%♀
39.1% male
Age
34.1
average years
Country rank
#2686
Topic in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cuteness fans

60.9% are female, 39.1% are male, average age 34.1.

Fig. 02

Gender split

60.9%
Female
39.1%
Male
Demographic split for Cuteness audience in Germany
MetricValue
Female60.9%
Male39.1%
Average age34.1
Estimated audience size2,456,962
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Cuteness audience in Germany
Age bracketShare%
16-1934%
20-2921%
30-3917%
40-4916%
50+12%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Cuteness audience comes from Germany.

Worldwide audience distribution share by country for Cuteness
CountryShare
China23.5%
Japan18.1%
United States14.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cuteness audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cuteness fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.18×
02Nordrhein-Westfalen~600K1.13×
03Rheinland-Pfalz~100K1.12×
04Hessen~200K1.10×
05Schleswig-Holstein~90K1.04×
06Saarland~30K1.01×
07Niedersachsen~200K0.99×
08Thüringen~60K0.99×
09Hamburg~50K0.97×
10Brandenburg~70K0.96×
11Sachsen~100K0.94×
12Sachsen-Anhalt~60K0.94×
13Berlin~100K0.93×
14Mecklenburg-Vorpommern~40K0.93×
15Baden-Württemberg~300K0.92×
16Bayern~300K0.87×
Fig. 06

Affinity by region

Affinity by region — Cuteness, Germany
0.87×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cuteness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cuteness audience
#·InterestCategoryAffinity×
01Zara KidsFashion & Accessoires15.76×
02SanrioBusiness & Career11.29×
03Forex Online TradingBusiness & Career8.78×
04HiPPKids & Family7.84×
05Teddy bearKids & Family7.52×
06Gothic rockMusic & Radio7.36×
07CrunchyrollGames6.88×
08BTSMusic & Radio5.05×
09Succulent plantHome & Garden4.98×
10Flowering plantHome & Garden3.71×
11Tour de FranceSports3.49×
12Property finderHome & Garden2.99×
13Shih TzuPets & Animals2.84×
14BatmanMovies & TV2.82×
15Android (operating system)Technology & Electronics2.66×
16FressnapfShopping2.58×
17PoetryLiterature2.57×
18French BulldogPets & Animals2.46×
19Harry PotterMovies & TV1.56×
20Do it yourself (DIY)Home & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cuteness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cuteness audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.31×
IndividualismJOY1.98×
Community OrientationOPEN1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cuteness audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.84×
Need for SecurityCONSERVATISM0.92×
DIY MentalityTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cuteness have in Germany?

Cuteness has an estimated audience of 2,456,962 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cuteness fans?

60.9% of Cuteness fans are female, 39.1% are male, with an average age of 34.1 years.

03

Which brands do Cuteness fans like most?

Cuteness fans show strongest brand affinity for Zara Kids (15.76×), Crunchyroll (6.88×), and Teddy bear (7.52×) over the country average.

04

Where do Cuteness fans live in Germany?

Cuteness fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Cuteness fans also like?

Beyond Cuteness itself, the audience over-indexes on Crunchyroll (6.88×), Teddy bear (7.52×), Android (operating system) (2.66×), and Batman (2.82×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beauty audiences in Germany

See Cuteness audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cuteness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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