Cuteness Audience in Germany
Cuteness has an estimated audience of 2,456,962 people in Germany. 60.9% are female, 39.1% are male, average age 34.1. Top brand affinities: Rossmann, Progressive rock, Artistic inspiration, Natural rubber, Grinch.
Top brand affinities include Rossmann, Progressive rock, Artistic inspiration, with strongest over-indexing on Rossmann (1.53× the country average). Demographically, the Cuteness audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Individualism, Extroversion.
Category: Beauty & Wellness · Type: Topic · Subtype: Beauty
Demographics of Cuteness fans
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 34.1 |
| Estimated audience size | 2,456,962 |
Audience persona
The typical Cuteness fan in Germany is more female, around 34.1 years old, with strong Individualism tendencies and a notable affinity for Rossmann.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.53× | Shopping |
| Progressive rock | 2.3× | Music & Radio |
| Artistic inspiration | 1.58× | Arts & Culture |
| Natural rubber | 2.65× | Cars & Mobility |
| Grinch | 2.73× | Movies & TV |
| Handmade Gifts | 2.13× | Kids & Family |
| Ireen Sheer | 2.8× | Music & Radio |
| Société Nautique de Genève | 16.25× | Travel & Leisure |
| Este, Veneto | 2.13× | Travel & Leisure |
| Personalised Gifts | 1.58× | Home & Garden |
| Liberace | 5× | Music & Radio |
| Commercial mortgage | 1.62× | Business & Career |
| San Gil | 2.81× | Travel & Leisure |
| Ipekyol | 2.64× | Shopping |
| Minestrone | 1.64× | Food & Beverages |
| Icon (magazine) | 1.62× | Arts & Culture |
| Jason Clarke (actor) | 2.83× | Movies & TV |
| Mülheim | 2× | Travel & Leisure |
| Celtic mythology | 2.79× | Arts & Culture |
| Picnic | 1.89× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.66 |
| Extroversion | THRILL | 1.29 |
| Price Sensitivity | PREMIUM | 1.27 |
| Social Media Usage | JOY | 1.25 |
| Urban Lifestyle | OPEN | 1.24 |
| Sustainability | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 23.5% |
| Japan | 18.1% |
| United States | 14.3% |
See Cuteness audiences in other countries
More Beauty audiences in Germany
- Beauty (29,225,665)
- Rituals (8,692,158)
- Lip (3,233,446)
- Smile (3,191,980)
- Beauty & Fashion (2,749,201)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cuteness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.