Cuteness Audience in Germany
Cuteness has an estimated audience of 2,456,962 people in Germany. 60.9% are female, 39.1% are male, average age 34.1. Top brand affinities: Forrest Gump, Salvador Dalí, HiPP, Livemusic, Patrick Dempsey.
Top brand affinities include Forrest Gump, Salvador Dalí, HiPP, with strongest over-indexing on Forrest Gump (17.05× the country average). Demographically, the Cuteness audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Individualism, Extroversion.
Category: Beauty & Wellness · Type: Topic · Subtype: Beauty
Demographics of Cuteness fans
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 34.1 |
| Estimated audience size | 2,456,962 |
Audience persona
The typical Cuteness fan in Germany is more female, around 34.1 years old, with strong Individualism tendencies and a notable affinity for Forrest Gump.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Forrest Gump | 17.05× | Movies & TV |
| Salvador Dalí | 11.85× | Arts & Culture |
| HiPP | 11.71× | Kids & Family |
| Livemusic | 3.54× | Music & Radio |
| Patrick Dempsey | 14.16× | Movies & TV |
| Beadwork | 19.89× | Home & Garden |
| Ryanair | 2.65× | Travel & Leisure |
| Missy Elliott | 23.06× | Music & Radio |
| Fressnapf | 3.54× | Shopping |
| Harry Potter | 1.66× | Movies & TV |
| Zara Kids | 8.14× | Fashion & Accessoires |
| Kylie Minogue | 9.36× | Music & Radio |
| J-pop | 8.23× | Music & Radio |
| Flowering plant | 4.04× | Home & Garden |
| Do it yourself (DIY) | 1.93× | Home & Garden |
| Webcomic | 5.09× | Literature |
| Simple Minds | 16.25× | Music & Radio |
| Batman | 2.26× | Movies & TV |
| Pet food | 2.5× | Pets & Animals |
| Vegetable Gardening | 4.79× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.66 |
| Extroversion | THRILL | 1.29 |
| Price Sensitivity | PREMIUM | 1.27 |
| Social Media Usage | JOY | 1.25 |
| Urban Lifestyle | OPEN | 1.24 |
| Sustainability | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 23.5% |
| Japan | 18.1% |
| United States | 14.3% |
See Cuteness audiences in other countries
More Beauty audiences in Germany
- Beauty (29,225,665)
- Rituals (8,692,158)
- Lip (3,233,446)
- Smile (3,191,980)
- Beauty & Fashion (2,749,201)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cuteness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.