Sanrio Audience in Germany
Sanrio has an estimated audience of 316,392 people in Germany. 60.7% are female, 39.3% are male, average age 25.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cuteness, Harry Potter, Cartoon, Disneyland Resort, Superman.
The average Sanrio fan in Germany is 25.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cuteness, Harry Potter, Cartoon, with strongest over-indexing on Cuteness (11.29× the country average). Demographically, the Sanrio audience skews more female with an average age of 25.3, and over-indexes on personality traits such as LGBTQ+ Identity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of Sanrio fans
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 25.3 |
| Estimated audience size | 316,392 |
Audience persona
The typical Sanrio fan in Germany is more female, around 25.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Cuteness.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 90,556 | 1.31× |
| Bayern | 51,616 | 1.01× |
| Baden-Württemberg | 41,738 | 0.97× |
| Niedersachsen | 31,290 | 1.02× |
| Hessen | 28,512 | 1.18× |
| Berlin | 18,473 | 1.31× |
| Rheinland-Pfalz | 17,086 | 1.08× |
| Sachsen | 12,216 | 0.79× |
| Schleswig-Holstein | 11,671 | 1.03× |
| Brandenburg | 8,444 | 0.86× |
| Hamburg | 8,328 | 1.16× |
| Sachsen-Anhalt | 5,856 | 0.71× |
| Thüringen | 5,597 | 0.69× |
| Mecklenburg-Vorpommern | 4,524 | 0.75× |
| Bremen | 3,713 | 1.37× |
| Saarland | 2,937 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cuteness | 11.29× | Beauty & Wellness |
| Harry Potter | 3.11× | Movies & TV |
| Cartoon | 5.91× | Movies & TV |
| Disneyland Resort | 12.95× | Travel & Leisure |
| Superman | 4.01× | Movies & TV |
| DeviantArt | 8.36× | Internet & Social Media |
| Pokémon (video game series) | 7.01× | Games |
| Yahoo!ショッピング | 3.74× | |
| KPop Demon Hunters | 4.93× | Movies & TV |
| Japanese popular culture | 8.42× | Travel & Leisure |
| Sabrina Carpenter | 7.08× | Music & Radio |
| Pride | 6.27× | Politics & Society |
| Disney California Adventure | 28.33× | Travel & Leisure |
| BTS | 8.61× | Music & Radio |
| J-pop | 10.53× | Music & Radio |
| Picture book | 4.75× | Literature |
| Podcast | 3.11× | Music & Radio |
| Arts and music | 1.74× | Arts & Culture |
| Crunchyroll | 6.56× | Games |
| Beetlejuice | 5.25× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.62 |
| Creativity | OPEN | 1.5 |
| Sustainability | BALANCE | 1.41 |
| Urban Lifestyle | OPEN | 1.33 |
| Price Sensitivity | PREMIUM | 1.31 |
| Mindfulness | BALANCE | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 44.6% |
| United States | 17.8% |
| China | 3.1% |
See Sanrio audiences in other countries
More Business & Career audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Sanrio have in Germany?
Sanrio has an estimated audience of 316,392 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sanrio fans?
60.7% of Sanrio fans are female, 39.3% are male, with an average age of 25.3 years.
Which brands do Sanrio fans like most?
Sanrio fans show strongest brand affinity for Cuteness (11.29×), Harry Potter (3.11×), and Cartoon (5.91×) over the country average.
Where do Sanrio fans live in Germany?
Sanrio fans in Germany are most concentrated in Nordrhein-Westfalen (reach 90,556), Bayern (reach 51,616), and Baden-Württemberg (reach 41,738). These three regions account for the largest share of the active audience.
What other brands do Sanrio fans also like?
Beyond Sanrio itself, the audience over-indexes on Harry Potter (3.11×), Cartoon (5.91×), Disneyland Resort (12.95×), and Superman (4.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sanrio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.