Disneyland Resort Audience in Germany
Disneyland Resort has an estimated audience of 1,070,631 people in Germany. 71.5% are female, 28.5% are male, average age 33.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, Disneyland, Teddy bear, Batman, Livemusic.
The average Disneyland Resort fan in Germany is 33.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, Disneyland, Teddy bear, with strongest over-indexing on Harry Potter (3.33× the country average). Demographically, the Disneyland Resort audience skews more female with an average age of 33.7, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Theme park
Demographics of Disneyland Resort fans
| Metric | Value |
|---|---|
| Female | 71.5% |
| Male | 28.5% |
| Average age | 33.7 |
| Estimated audience size | 1,070,631 |
Audience persona
The typical Disneyland Resort fan in Germany is more female, around 33.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 268,283 | 1.15× |
| Bayern | 165,621 | 0.96× |
| Baden-Württemberg | 131,692 | 0.9× |
| Niedersachsen | 107,105 | 1.03× |
| Hessen | 88,943 | 1.09× |
| Rheinland-Pfalz | 58,868 | 1.1× |
| Berlin | 51,555 | 1.08× |
| Sachsen | 42,442 | 0.81× |
| Brandenburg | 32,588 | 0.98× |
| Hamburg | 21,802 | 0.9× |
| Thüringen | 20,817 | 0.76× |
| Sachsen-Anhalt | 20,217 | 0.73× |
| Schleswig-Holstein | 18,727 | 0.49× |
| Mecklenburg-Vorpommern | 17,781 | 0.87× |
| Saarland | 17,676 | 1.34× |
| Bremen | 16,592 | 1.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 3.33× | Movies & TV |
| Disneyland | 8.57× | Travel & Leisure |
| Teddy bear | 11.16× | Kids & Family |
| Batman | 3.99× | Movies & TV |
| Livemusic | 4.83× | Music & Radio |
| Disney Princess | 10.39× | Kids & Family |
| Superman | 4.14× | Movies & TV |
| Do it yourself (DIY) | 2.9× | Home & Garden |
| Etsy | 4.13× | Fashion & Accessoires |
| Art exhibition | 4.39× | Arts & Culture |
| Fressnapf | 3.89× | Shopping |
| Kim Possible | 11.72× | Movies & TV |
| Anne Hathaway | 6.77× | Movies & TV |
| Minecraft | 6.35× | Games |
| Millie Bobby Brown | 4.5× | Movies & TV |
| Teletubbies | 13.4× | Kids & Family |
| Finding Nemo | 12.29× | Movies & TV |
| Mickey Mouse | 7.98× | Movies & TV |
| Lieferando.de | 2.33× | Food & Beverages |
| Arnold Schwarzenegger | 5.95× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.04 |
| Pet Ownership | JOY | 1.81 |
| Mindfulness | BALANCE | 1.6 |
| Sustainability | BALANCE | 1.54 |
| Creativity | OPEN | 1.42 |
| Sports Activity | POWER | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 34.5% |
| United States | 32.9% |
| United Kingdom | 4.0% |
See Disneyland Resort audiences in other countries
More Theme park audiences in Germany
- Disneyland (4,166,597)
- Walt Disney World (3,831,555)
- Serengeti Park (3,510,016)
- Rulantica (3,282,946)
- Hackescher Markt (3,030,000)
Frequently asked questions
How many fans does Disneyland Resort have in Germany?
Disneyland Resort has an estimated audience of 1,070,631 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Disneyland Resort fans?
71.5% of Disneyland Resort fans are female, 28.5% are male, with an average age of 33.7 years.
Which brands do Disneyland Resort fans like most?
Disneyland Resort fans show strongest brand affinity for Harry Potter (3.33×), Disneyland (8.57×), and Teddy bear (11.16×) over the country average.
Where do Disneyland Resort fans live in Germany?
Disneyland Resort fans in Germany are most concentrated in Nordrhein-Westfalen (reach 268,283), Bayern (reach 165,621), and Baden-Württemberg (reach 131,692). These three regions account for the largest share of the active audience.
What other brands do Disneyland Resort fans also like?
Beyond Disneyland Resort itself, the audience over-indexes on Disneyland (8.57×), Teddy bear (11.16×), Batman (3.99×), and Livemusic (4.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Disneyland Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.