Rascasse Audience Intelligence

Disneyland Resort Audience in Germany

A data profile of the people who buy, follow and care about Disneyland Resort in Germany — modelled from more than twelve digital signal sources. Disneyland Resort has an estimated audience of 1,070,631 people in Germany.

#11among Theme park in Germany#453among POI in Germany#493in Travel & Leisure

The average Disneyland Resort fan in Germany is 33.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Teddy bear, Walt Disney World, Harry Potter, with strongest over-indexing on Teddy bear (25.15× the country average).

Demographically, the Disneyland Resort audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Mindfulness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Disneyland Resort fan in Germany is more female, around 33.7 years old, with strong Mindfulness tendencies and a notable affinity for Teddy bear.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Disneyland Resort profile in Germany.

Audience size
1.1M
in Germany
Gender
71.5%♀
28.5% male
Age
33.7
average years
Country rank
#6138
POI in Germany
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Disneyland Resort fans

71.5% are female, 28.5% are male, average age 33.7.

Fig. 02

Gender split

71.5%
Female
28.5%
Male
Demographic split for Disneyland Resort audience in Germany
MetricValue
Female71.5%
Male28.5%
Average age33.7
Estimated audience size1,070,631
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Disneyland Resort audience in Germany
Age bracketShare%
16-1930%
20-2926%
30-3920%
40-4915%
50+9%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Disneyland Resort audience comes from Germany.

Worldwide audience distribution share by country for Disneyland Resort
CountryShare
Japan34.5%
United States32.9%
United Kingdom4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Disneyland Resort audience in Germany is strongest.

Fig. 05

Top regions by affinity

Disneyland Resort fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.27×
02Saarland~10K1.12×
03Nordrhein-Westfalen~200K1.06×
04Rheinland-Pfalz~60K1.04×
05Hessen~80K1.03×
06Berlin~50K1.00×
07Mecklenburg-Vorpommern~20K0.99×
08Niedersachsen~100K0.98×
09Brandenburg~30K0.97×
10Thüringen~30K0.97×
11Hamburg~20K0.95×
12Sachsen-Anhalt~30K0.94×
13Bayern~200K0.93×
14Sachsen~50K0.90×
15Baden-Württemberg~100K0.89×
16Schleswig-Holstein~30K0.86×
Fig. 06

Affinity by region

Affinity by region — Disneyland Resort, Germany
0.86×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Disneyland Resort audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Disneyland Resort audience
#·InterestCategoryAffinity×
01DoraemonLiterature43.94×
02Teddy bearKids & Family25.15×
03Donald DuckMovies & TV18.00×
04TeletubbiesKids & Family14.28×
05Disney Cruise LineTravel & Leisure13.68×
06Minnie MouseMovies & TV11.99×
07Walt Disney WorldTravel & Leisure11.84×
08Disney PrincessKids & Family10.12×
09Mickey MouseMovies & TV8.97×
10Anne HathawayMovies & TV8.16×
11DisneylandTravel & Leisure7.98×
12FinlandTravel & Leisure5.89×
13Millie Bobby BrownMovies & TV5.27×
14Child developmentBusiness & Career4.77×
15SupermanMovies & TV4.63×
16Theme parksTravel & Leisure3.94×
17EtsyFashion & Accessoires3.82×
18Harry PotterMovies & TV3.26×
19BatmanMovies & TV2.86×
20Do it yourself (DIY)Home & Garden2.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Disneyland Resort audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Disneyland Resort audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.96×
ExtroversionTHRILL1.82×
Pet OwnershipJOY1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Disneyland Resort audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.70×
Price SensitivityPREMIUM0.81×
Quality AwarenessPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Disneyland Resort have in Germany?

Disneyland Resort has an estimated audience of 1,070,631 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Disneyland Resort fans?

71.5% of Disneyland Resort fans are female, 28.5% are male, with an average age of 33.7 years.

03

Which brands do Disneyland Resort fans like most?

Disneyland Resort fans show strongest brand affinity for Teddy bear (25.15×), Walt Disney World (11.84×), and Harry Potter (3.26×) over the country average.

04

Where do Disneyland Resort fans live in Germany?

Disneyland Resort fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Disneyland Resort fans also like?

Beyond Disneyland Resort itself, the audience over-indexes on Walt Disney World (11.84×), Harry Potter (3.26×), Disneyland (7.98×), and Doraemon (43.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Theme park audiences in Germany

See Disneyland Resort audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Disneyland Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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