Rascasse Audience Intelligence

Minnie Mouse Audience in Germany

A data profile of the people who buy, follow and care about Minnie Mouse in Germany — modelled from more than twelve digital signal sources. Minnie Mouse has an estimated audience of 542,701 people in Germany.

#35among Fictional Character in Germany#1661in Movies & TV

The average Minnie Mouse fan in Germany is 30.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Harry Potter, Walt Disney World, Disneyland, with strongest over-indexing on Harry Potter (5.72× the country average).

Demographically, the Minnie Mouse audience skews more female with an average age of 30.7, and over-indexes on personality traits such as Individualism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Minnie Mouse fan in Germany is more female, around 30.7 years old, with strong Individualism tendencies and a notable affinity for Harry Potter.

Category: Movies & TV · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Minnie Mouse profile in Germany.

Audience size
543K
in Germany
Gender
80.9%♀
19.1% male
Age
30.7
average years
Country rank
#10987
Fictional Character in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Minnie Mouse fans

80.9% are female, 19.1% are male, average age 30.7.

Fig. 02

Gender split

80.9%
Female
19.1%
Male
Demographic split for Minnie Mouse audience in Germany
MetricValue
Female80.9%
Male19.1%
Average age30.7
Estimated audience size542,701
Fig. 03

Age distribution

Ø 30.7
average years
Age distribution of the Minnie Mouse audience in Germany
Age bracketShare%
16-1937%
20-2929%
30-3919%
40-4910%
50+5%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Minnie Mouse audience comes from Germany.

Worldwide audience distribution share by country for Minnie Mouse
CountryShare
United States34.3%
Germany4.6%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Minnie Mouse audience in Germany is strongest.

Fig. 05

Top regions by affinity

Minnie Mouse fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.33×
02Saarland~8K1.19×
03Rheinland-Pfalz~30K1.15×
04Bayern~100K1.13×
05Baden-Württemberg~80K1.06×
06Hessen~40K1.04×
07Niedersachsen~50K1.03×
08Bremen~5K1.01×
09Hamburg~10K0.96×
10Sachsen-Anhalt~10K0.93×
11Brandenburg~20K0.91×
12Schleswig-Holstein~20K0.89×
13Berlin~20K0.88×
14Thüringen~10K0.88×
15Mecklenburg-Vorpommern~9K0.85×
16Sachsen~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Minnie Mouse, Germany
0.81×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Minnie Mouse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Minnie Mouse audience
#·InterestCategoryAffinity×
01Mickey Mouse ClubhouseMovies & TV45.32×
02Tinker Bell (film)Movies & TV30.23×
03Cinderella (band)Music & Radio26.99×
04Lady and the TrampMovies & TV26.09×
05MousePets & Animals21.64×
06Sleeping Beauty (1959 film)Movies & TV21.28×
07Pocahontas (1995 film)Movies & TV21.16×
08Disney StoreShopping18.04×
09Ratatouille (film)Movies & TV16.17×
10Walt Disney WorldTravel & Leisure13.62×
11Disney PrincessKids & Family12.27×
12Disneyland ParisTravel & Leisure12.01×
13DisneylandTravel & Leisure11.12×
14BeetlejuiceMovies & TV8.79×
15Stranger ThingsMovies & TV6.41×
16Dog healthPets & Animals6.02×
17SupermanMovies & TV5.83×
18Harry PotterMovies & TV5.72×
19BarbieMovies & TV5.57×
20TikTokInternet & Social Media3.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Minnie Mouse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Minnie Mouse audience · What stands out
TraitClusterDeviationScore
IndividualismJOY3.42×
MindfulnessBALANCE3.00×
Pet OwnershipJOY2.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Minnie Mouse audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.38×
Quality AwarenessPREMIUM0.62×
DIY MentalityTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Minnie Mouse have in Germany?

Minnie Mouse has an estimated audience of 542,701 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Minnie Mouse fans?

80.9% of Minnie Mouse fans are female, 19.1% are male, with an average age of 30.7 years.

03

Which brands do Minnie Mouse fans like most?

Minnie Mouse fans show strongest brand affinity for Harry Potter (5.72×), Walt Disney World (13.62×), and Disneyland (11.12×) over the country average.

04

Where do Minnie Mouse fans live in Germany?

Minnie Mouse fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Minnie Mouse fans also like?

Beyond Minnie Mouse itself, the audience over-indexes on Walt Disney World (13.62×), Disneyland (11.12×), Cinderella (band) (26.99×), and Stranger Things (6.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Minnie Mouse audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Minnie Mouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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