Rascasse Audience Intelligence

Mouse Audience in Germany

A data profile of the people who buy, follow and care about Mouse in Germany — modelled from more than twelve digital signal sources. Mouse has an estimated audience of 716,874 people in Germany.

#3815among Topic in Germany#162in Pets & Animals

The average Mouse fan in Germany is 37.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Catherine O'Hara, Mosquito, Walt Disney World, with strongest over-indexing on Catherine O'Hara (35.4× the country average).

Demographically, the Mouse audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mouse fan in Germany is more female, around 37.0 years old, with strong Extroversion tendencies and a notable affinity for Catherine O'Hara.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mouse profile in Germany.

Audience size
717K
in Germany
Gender
73.1%♀
26.9% male
Age
37.0
average years
Country rank
#8674
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mouse fans

73.1% are female, 26.9% are male, average age 37.0.

Fig. 02

Gender split

73.1%
Female
26.9%
Male
Demographic split for Mouse audience in Germany
MetricValue
Female73.1%
Male26.9%
Average age37.0
Estimated audience size716,874
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Mouse audience in Germany
Age bracketShare%
16-1925%
20-2920%
30-3919%
40-4920%
50+15%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Mouse audience comes from Germany.

Worldwide audience distribution share by country for Mouse
CountryShare
United States27.7%
Japan7.9%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mouse audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mouse fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~80K1.52×
02Berlin~40K1.38×
03Bremen~7K1.18×
04Rheinland-Pfalz~40K1.09×
05Baden-Württemberg~100K1.08×
06Bayern~100K1.05×
07Hamburg~20K1.05×
08Nordrhein-Westfalen~200K1.04×
09Saarland~8K0.90×
10Niedersachsen~60K0.87×
11Sachsen~30K0.87×
12Schleswig-Holstein~20K0.87×
13Thüringen~20K0.87×
14Brandenburg~20K0.79×
15Sachsen-Anhalt~10K0.77×
16Mecklenburg-Vorpommern~10K0.75×
Fig. 06

Affinity by region

Affinity by region — Mouse, Germany
0.75×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mouse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mouse audience
#·InterestCategoryAffinity×
01CockroachPets & Animals35.83×
02Catherine O'HaraMovies & TV35.40×
03Bed bugHome & Garden33.95×
04MosquitoPets & Animals25.92×
05Minnie MouseMovies & TV21.64×
06Angela BassettMovies & TV20.00×
07Donald DuckMovies & TV17.68×
08John GoodmanMovies & TV16.22×
09Disney StoreShopping14.32×
10The NutcrackerMusic & Radio12.06×
11Mickey MouseMovies & TV10.98×
12Walt Disney WorldTravel & Leisure9.30×
13Disney ChannelMovies & TV8.71×
14Scooby-DooMovies & TV8.64×
15Disney PrincessKids & Family8.24×
16DisneylandTravel & Leisure5.97×
17Millie Bobby BrownMovies & TV5.19×
18SupermanMovies & TV3.33×
19BatmanMovies & TV2.76×
20Harry PotterMovies & TV2.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mouse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mouse audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.91×
Pet OwnershipJOY1.84×
MindfulnessBALANCE1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mouse audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.93×
Career OrientationPOWER0.93×
PatriotismCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mouse have in Germany?

Mouse has an estimated audience of 716,874 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mouse fans?

73.1% of Mouse fans are female, 26.9% are male, with an average age of 37.0 years.

03

Which brands do Mouse fans like most?

Mouse fans show strongest brand affinity for Catherine O'Hara (35.4×), Mosquito (25.92×), and Walt Disney World (9.3×) over the country average.

04

Where do Mouse fans live in Germany?

Mouse fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mouse fans also like?

Beyond Mouse itself, the audience over-indexes on Mosquito (25.92×), Walt Disney World (9.3×), Minnie Mouse (21.64×), and Scooby-Doo (8.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Mouse audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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