Mouse Audience in Germany
Mouse has an estimated audience of 716,874 people in Germany. 73.1% are female, 26.9% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Škoda Kodiaq, Home Office, Combat sport, Stradivarius, Khādī.
The average Mouse fan in Germany is 37.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Škoda Kodiaq, Home Office, Combat sport, with strongest over-indexing on Škoda Kodiaq (3.06× the country average). Demographically, the Mouse audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Pet Ownership, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Mouse fans
| Metric | Value |
|---|---|
| Female | 73.1% |
| Male | 26.9% |
| Average age | 37.0 |
| Estimated audience size | 716,874 |
Audience persona
The typical Mouse fan in Germany is more female, around 37.0 years old, with strong Pet Ownership tendencies and a notable affinity for Škoda Kodiaq.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 168,258 | 1.07× |
| Bayern | 123,979 | 1.08× |
| Baden-Württemberg | 107,994 | 1.1× |
| Hessen | 86,302 | 1.58× |
| Niedersachsen | 60,172 | 0.86× |
| Berlin | 47,183 | 1.47× |
| Rheinland-Pfalz | 39,605 | 1.1× |
| Sachsen | 29,725 | 0.85× |
| Schleswig-Holstein | 21,589 | 0.84× |
| Hamburg | 17,505 | 1.08× |
| Brandenburg | 16,793 | 0.76× |
| Thüringen | 15,162 | 0.83× |
| Sachsen-Anhalt | 13,173 | 0.71× |
| Mecklenburg-Vorpommern | 9,230 | 0.67× |
| Saarland | 7,279 | 0.83× |
| Bremen | 7,177 | 1.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Škoda Kodiaq | 3.06× | Cars & Mobility |
| Home Office | 1.72× | Business & Career |
| Combat sport | 1.7× | Sports |
| Stradivarius | 1.7× | Shopping |
| Khādī | 14.43× | Home & Garden |
| Time (magazine) | 1.83× | News |
| Bank account | 2.1× | Business & Career |
| Cachorro | 2.3× | Pets & Animals |
| Cathy Guetta | 7.05× | Internet & Social Media |
| IPL Cricket | 7.17× | Sports |
| Esra Erol | 3.33× | Movies & TV |
| Home Delivery | 1.63× | Food & Beverages |
| Ipekyol | 2.38× | Shopping |
| Ireen Sheer | 1.55× | Music & Radio |
| Homesteading | 3.46× | Home & Garden |
| Sixx | 1.69× | Movies & TV |
| Celtic mythology | 2.85× | Arts & Culture |
| Efficiency | 5.31× | Business & Career |
| Cancoillotte | 2.76× | Food & Beverages |
| Boogie-woogie (dance) | 3.29× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.66 |
| Price Sensitivity | PREMIUM | 1.5 |
| Mindfulness | BALANCE | 1.48 |
| Creativity | OPEN | 1.4 |
| Sustainability | BALANCE | 1.37 |
| DIY Mentality | THRILL | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.8% |
| Japan | 7.9% |
| United Kingdom | 6.0% |
See Mouse audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mouse have in Germany?
Mouse has an estimated audience of 716,874 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mouse fans?
73.1% of Mouse fans are female, 26.9% are male, with an average age of 37.0 years.
Which brands do Mouse fans like most?
Mouse fans show strongest brand affinity for Škoda Kodiaq (3.06×), Home Office (1.72×), and Combat sport (1.7×) over the country average.
Where do Mouse fans live in Germany?
Mouse fans in Germany are most concentrated in Nordrhein-Westfalen (reach 168,258), Bayern (reach 123,979), and Baden-Württemberg (reach 107,994). These three regions account for the largest share of the active audience.
What other brands do Mouse fans also like?
Beyond Mouse itself, the audience over-indexes on Home Office (1.72×), Combat sport (1.7×), Stradivarius (1.7×), and Khādī (14.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.