Rascasse Audience Intelligence

Disney Store Target Market in Germany

A data profile of the people who buy, follow and care about Disney Store in Germany — modelled from more than twelve digital signal sources. Disney Store has an estimated audience of 683,606 people in Germany.

#3among Toys shop in Germany#1179among Brand in Germany#264in Shopping

The average Disney Store fan in Germany is 29.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Harry Potter, Superman, Walt Disney World, with strongest over-indexing on Harry Potter (4.67× the country average).

Demographically, the Disney Store audience skews more female with an average age of 29.9, and over-indexes on personality traits such as Individualism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Disney Store fan in Germany is more female, around 29.9 years old, with strong Individualism tendencies and a notable affinity for Harry Potter.

Category: Shopping · Type: Brand · Subtype: Toys shop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Disney Store profile in Germany.

Audience size
684K
in Germany
Gender
66.9%♀
33.1% male
Age
29.9
average years
Country rank
#9016
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Disney Store

66.9% are female, 33.1% are male, average age 29.9.

Fig. 02

Gender split

66.9%
Female
33.1%
Male
Demographic split for Disney Store audience in Germany
MetricValue
Female66.9%
Male33.1%
Average age29.9
Estimated audience size683,606
Fig. 03

Age distribution

Ø 29.9
average years
Age distribution of the Disney Store audience in Germany
Age bracketShare%
16-1943%
20-2925%
30-3917%
40-499%
50+6%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Disney Store audience comes from Germany.

Worldwide audience distribution share by country for Disney Store
CountryShare
United States36.5%
Japan28.2%
United Kingdom7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Disney Store audience in Germany is strongest.

Fig. 05

Top regions by affinity

Disney Store customers by region in Germany
#RegionReachAffinity×
01Saarland~10K1.37×
02Sachsen-Anhalt~20K1.31×
03Rheinland-Pfalz~40K1.26×
04Nordrhein-Westfalen~200K1.14×
05Brandenburg~20K1.08×
06Thüringen~20K1.00×
07Mecklenburg-Vorpommern~10K1.00×
08Hessen~50K0.96×
09Berlin~30K0.96×
10Schleswig-Holstein~20K0.91×
11Bayern~100K0.90×
12Sachsen~30K0.90×
13Niedersachsen~60K0.86×
14Bremen~5K0.83×
15Hamburg~10K0.82×
16Baden-Württemberg~70K0.72×
Fig. 06

Affinity by region

Affinity by region — Disney Store, Germany
0.72×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Disney Store audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Disney Store audience
#·InterestCategoryAffinity×
01Cinderella (band)Music & Radio16.67×
02Minnie MouseMovies & TV15.94×
03MousePets & Animals14.32×
04Disney PrincessKids & Family11.77×
05Walt Disney WorldTravel & Leisure11.40×
06Mickey MouseMovies & TV11.00×
07DisneylandTravel & Leisure10.83×
08Action figureKids & Family8.87×
09SupermanMovies & TV7.72×
10Stranger ThingsMovies & TV6.82×
11PridePolitics & Society6.70×
12Anime conventionLiterature5.89×
13Cat play and toysPets & Animals5.29×
14Anime and manga fandomLiterature5.29×
15Harry PotterMovies & TV4.67×
16RedditInternet & Social Media3.85×
17TikTokInternet & Social Media3.29×
18MoviesMovies & TV2.12×
19Outdoor recreationSports2.11×
20ReadingLiterature2.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Disney Store audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Disney Store audience · What stands out
TraitClusterDeviationScore
IndividualismJOY3.32×
MindfulnessBALANCE2.19×
Risk AppetiteTHRILL2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Disney Store audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.00×
Quality AwarenessPREMIUM1.04×
SpiritualityBALANCE1.13×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Disney Store's target market in Germany?

Disney Store's target market in Germany covers an estimated 683,606 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Disney Store customers?

66.9% of the Disney Store audience are female, 33.1% are male, with an average age of 29.9 years.

03

Which brands do Disney Store fans like most?

Disney Store fans show strongest brand affinity for Harry Potter (4.67×), Superman (7.72×), and Walt Disney World (11.4×) over the country average.

04

Where do Disney Store fans live in Germany?

Disney Store fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Disney Store fans also like?

Beyond Disney Store itself, the audience over-indexes on Superman (7.72×), Walt Disney World (11.4×), Disneyland (10.83×), and Stranger Things (6.82×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Toys shop audiences in Germany

See Disney Store audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Disney Store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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