Disney Store Audience in Germany
Disney Store has an estimated audience of 678,870 people in Germany. 66.9% are female, 33.1% are male, average age 29.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, Superman, Walt Disney World, Disneyland, Stranger Things.
The average Disney Store fan in Germany is 29.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, Superman, Walt Disney World, with strongest over-indexing on Harry Potter (4.67× the country average). Demographically, the Disney Store audience skews more female with an average age of 29.9, and over-indexes on personality traits such as Individualism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Toys shop
Demographics of Disney Store fans
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 29.9 |
| Estimated audience size | 678,870 |
Audience persona
The typical Disney Store fan in Germany is more female, around 29.9 years old, with strong Individualism tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 162,064 | 1.09× |
| Bayern | 103,116 | 0.94× |
| Baden-Württemberg | 66,250 | 0.72× |
| Niedersachsen | 58,668 | 0.89× |
| Hessen | 52,063 | 1.01× |
| Rheinland-Pfalz | 43,564 | 1.28× |
| Berlin | 31,684 | 1.04× |
| Sachsen | 30,704 | 0.92× |
| Sachsen-Anhalt | 23,162 | 1.32× |
| Brandenburg | 21,866 | 1.04× |
| Schleswig-Holstein | 21,349 | 0.88× |
| Thüringen | 17,253 | 1× |
| Hamburg | 12,682 | 0.83× |
| Mecklenburg-Vorpommern | 12,456 | 0.96× |
| Saarland | 10,899 | 1.31× |
| Bremen | 4,543 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 4.67× | Movies & TV |
| Superman | 7.72× | Movies & TV |
| Walt Disney World | 11.4× | Travel & Leisure |
| Disneyland | 10.83× | Travel & Leisure |
| Stranger Things | 6.82× | Movies & TV |
| TikTok | 3.29× | Internet & Social Media |
| Disney Princess | 11.77× | Kids & Family |
| Action figure | 8.87× | Kids & Family |
| Euphoria | 3.39× | Movies & TV |
| Cinderella (band) | 16.67× | Music & Radio |
| Mickey Mouse | 11× | Movies & TV |
| Pride | 6.7× | Politics & Society |
| 3.85× | Internet & Social Media | |
| Anime convention | 5.89× | Literature |
| Cat play and toys | 5.29× | Pets & Animals |
| Mouse | 14.32× | Pets & Animals |
| Beetlejuice | 6.06× | Movies & TV |
| Reading | 2.09× | Literature |
| Movies | 2.12× | Movies & TV |
| Outdoor recreation | 2.11× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.47 |
| DIY Mentality | THRILL | 1.47 |
| Creativity | OPEN | 1.36 |
| Sustainability | BALANCE | 1.35 |
| LGBTQ+ Identity | OPEN | 1.33 |
| Price Sensitivity | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.5% |
| Japan | 28.3% |
| United Kingdom | 7.2% |
See Disney Store audiences in other countries
More Toys shop audiences in Germany
- myToys (1,348,300)
- Toys "R" Us (1,019,157)
- Smyths Toys Superstores (555,592)
- Smyk (27,644)
- Dallas Vintage toys (920)
Frequently asked questions
How many fans does Disney Store have in Germany?
Disney Store has an estimated audience of 678,870 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Disney Store fans?
66.9% of Disney Store fans are female, 33.1% are male, with an average age of 29.9 years.
Which brands do Disney Store fans like most?
Disney Store fans show strongest brand affinity for Harry Potter (4.67×), Superman (7.72×), and Walt Disney World (11.4×) over the country average.
Where do Disney Store fans live in Germany?
Disney Store fans in Germany are most concentrated in Nordrhein-Westfalen (reach 162,064), Bayern (reach 103,116), and Baden-Württemberg (reach 66,250). These three regions account for the largest share of the active audience.
What other brands do Disney Store fans also like?
Beyond Disney Store itself, the audience over-indexes on Superman (7.72×), Walt Disney World (11.4×), Disneyland (10.83×), and Stranger Things (6.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Disney Store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.