Action figure Audience in Germany
Action figure has an estimated audience of 2,539,501 people in Germany. 52.6% are female, 47.4% are male, average age 31.0. Top brand affinities: Dog breed, Gil Ofarim, Handmade Gifts, Staycation, Goon.
Top brand affinities include Dog breed, Gil Ofarim, Handmade Gifts, with strongest over-indexing on Dog breed (2.11× the country average). Demographically, the Action figure audience skews balanced with an average age of 31.0, and over-indexes on personality traits such as Sustainability, DIY Mentality.
Category: Kids & Family · Type: Topic
Demographics of Action figure fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 31.0 |
| Estimated audience size | 2,539,501 |
Audience persona
The typical Action figure fan in Germany is balanced, around 31.0 years old, with strong Sustainability tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 2.11× | Pets & Animals |
| Gil Ofarim | 1.62× | Music & Radio |
| Handmade Gifts | 2.6× | Kids & Family |
| Staycation | 4.37× | Home & Garden |
| Goon | 6.55× | Movies & TV |
| Hypertext | 3.07× | Technology & Electronics |
| Hauptschule | 6.49× | Kids & Family |
| Minestrone | 1.82× | Food & Beverages |
| Ireen Sheer | 1.89× | Music & Radio |
| Hog Hunting | 3.12× | Sports |
| DEFCON (video game) | 4.66× | Games |
| Jason Clarke (actor) | 2.82× | Movies & TV |
| N'Golo Kanté | 3.12× | Sports |
| Scratching post | 3.27× | Pets & Animals |
| Boogie-woogie (dance) | 3.98× | Music & Radio |
| Cadzand | 10.24× | Travel & Leisure |
| Carrie (novel) | 3.11× | Literature |
| Goop | 4.17× | Internet & Social Media |
| Coworking | 2.16× | Business & Career |
| San Gil | 2.24× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.61 |
| DIY Mentality | THRILL | 1.35 |
| Travelling | THRILL | 1.2 |
| Social Media Usage | JOY | 1.15 |
| LGBTQ+ Identity | OPEN | 1.14 |
| Urban Lifestyle | OPEN | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.6% |
| Japan | 18.1% |
| China | 13.3% |
See Action figure audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Action figure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.