Rascasse Audience Intelligence

Action figure Audience in Germany

A data profile of the people who buy, follow and care about Action figure in Germany — modelled from more than twelve digital signal sources. Action figure has an estimated audience of 2,539,501 people in Germany.

#1561among Topic in Germany#78in Kids & Family

The average Action figure fan in Germany is 31.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Superman, Robert Redford, Pokémon, with strongest over-indexing on Superman (8.85× the country average).

Demographically, the Action figure audience skews balanced with an average age of 31.0, and over-indexes on personality traits such as Spirituality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Action figure fan in Germany is balanced, around 31.0 years old, with strong Spirituality tendencies and a notable affinity for Superman.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Action figure profile in Germany.

Audience size
2.5M
in Germany
Gender
52.6%♀
47.4% male
Age
31.0
average years
Country rank
#2604
Topic in Germany
Fig. 01

Search interest · 12-month trend

-82%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Action figure fans

52.6% are female, 47.4% are male, average age 31.0.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Action figure audience in Germany
MetricValue
Female52.6%
Male47.4%
Average age31.0
Estimated audience size2,539,501
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the Action figure audience in Germany
Age bracketShare%
16-1939%
20-2926%
30-3919%
40-4911%
50+6%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Action figure audience comes from Germany.

Worldwide audience distribution share by country for Action figure
CountryShare
United States25.6%
Japan18.1%
China13.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Action figure audience in Germany is strongest.

Fig. 05

Top regions by affinity

Action figure fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.20×
02Nordrhein-Westfalen~600K1.13×
03Niedersachsen~300K1.09×
04Schleswig-Holstein~100K1.05×
05Sachsen-Anhalt~70K1.03×
06Hessen~200K1.00×
07Brandenburg~80K1.00×
08Rheinland-Pfalz~100K0.99×
09Hamburg~60K0.99×
10Mecklenburg-Vorpommern~50K0.99×
11Baden-Württemberg~300K0.97×
12Bremen~20K0.97×
13Thüringen~60K0.96×
14Sachsen~100K0.95×
15Saarland~30K0.94×
16Bayern~400K0.91×
Fig. 06

Affinity by region

Affinity by region — Action figure, Germany
0.91×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Action figure audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Action figure audience
#·InterestCategoryAffinity×
01Doctor StrangeLiterature17.95×
02Ant-Man (film)Movies & TV15.63×
03Guardians of the Galaxy (film)Movies & TV11.43×
04Robert RedfordMovies & TV11.41×
05Gal GadotFashion & Accessoires10.65×
06Hunter × HunterLiterature9.69×
07PokémonGames8.88×
08SupermanMovies & TV8.85×
09Cultural heritagePolitics & Society8.05×
10DC ComicsLiterature7.94×
11Millie Bobby BrownMovies & TV7.46×
12One PieceMovies & TV7.01×
13CrunchyrollGames7.00×
14Watercolor paintingArts & Culture6.09×
15Crime fictionLiterature5.56×
16Oil paintingArts & Culture5.31×
17Ornamental plantHome & Garden4.94×
18Abstract artArts & Culture4.82×
19BatmanMovies & TV4.33×
20Harry PotterMovies & TV2.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Action figure audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Action figure audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.57×
ExtroversionTHRILL1.53×
TravellingTHRILL1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Action figure audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.70×
Family OrientationCONSERVATISM0.83×
Convenience OrientationPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Action figure have in Germany?

Action figure has an estimated audience of 2,539,501 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Action figure fans?

52.6% of Action figure fans are female, 47.4% are male, with an average age of 31.0 years.

03

Which brands do Action figure fans like most?

Action figure fans show strongest brand affinity for Superman (8.85×), Robert Redford (11.41×), and Pokémon (8.88×) over the country average.

04

Where do Action figure fans live in Germany?

Action figure fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Action figure fans also like?

Beyond Action figure itself, the audience over-indexes on Robert Redford (11.41×), Pokémon (8.88×), Millie Bobby Brown (7.46×), and One Piece (7.01×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Action figure audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Action figure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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