Rascasse Audience Intelligence

Action figure Audience in United States

A data profile of the people who buy, follow and care about Action figure in United States — modelled from more than twelve digital signal sources. Action figure has an estimated audience of 20,947,781 people in United States.

#1071among Topic in United States#55in Kids & Family

The average Action figure fan in United States is 31.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Child development, Office supplies, with strongest over-indexing on Superman (2.92× the country average).

Demographically, the Action figure audience skews balanced with an average age of 31.4, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Action figure fan in United States is balanced, around 31.4 years old, with strong Patriotism tendencies and a notable affinity for Superman.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Action figure profile in United States.

Audience size
20.9M
in United States
Gender
47.2%♀
52.8% male
Age
31.4
average years
Country rank
#1558
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Action figure fans

47.2% are female, 52.8% are male, average age 31.4.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for Action figure audience in United States
MetricValue
Female47.2%
Male52.8%
Average age31.4
Estimated audience size20,947,781
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the Action figure audience in United States
Age bracketShare%
16-1939%
20-2925%
30-3918%
40-4912%
50+7%
Fig. 04

Worldwide distribution

25.6%

of the worldwide Action figure audience comes from United States.

Worldwide audience distribution share by country for Action figure
CountryShare
United States25.6%
Japan18.1%
China13.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Action figure audience in United States is strongest.

Fig. 05

Top regions by affinity

Action figure fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~200K1.49×
02Texas~2.5M1.37×
03Arizona~500K1.26×
04Indiana~500K1.25×
05Kentucky~300K1.24×
06Arkansas~200K1.24×
07Oklahoma~300K1.22×
08Nevada~200K1.20×
09West Virginia~100K1.20×
10Illinois~800K1.15×
11California~2.5M1.13×
12Mississippi~200K1.13×
13Ohio~700K1.10×
14North Carolina~700K1.09×
15Missouri~400K1.07×
16Delaware~60K1.07×
17Pennsylvania~700K1.06×
18Kansas~200K1.06×
19Iowa~200K1.05×
20Alabama~300K1.04×
21Alaska~50K1.03×
22Georgia~700K1.02×
23Tennessee~400K1.02×
24North Dakota~40K1.02×
25Louisiana~300K1.01×
26Michigan~500K1.00×
27South Dakota~50K1.00×
28Maryland~400K0.98×
29South Carolina~300K0.98×
30Connecticut~200K0.98×
31Utah~200K0.97×
32New Jersey~500K0.96×
33Florida~1.5M0.94×
34Oregon~200K0.94×
35Virginia~500K0.93×
36New York~1M0.92×
37Rhode Island~60K0.92×
38Idaho~90K0.89×
39Washington~400K0.88×
40Nebraska~90K0.88×
41Maine~70K0.87×
42Wisconsin~300K0.86×
43Minnesota~300K0.84×
44Colorado~300K0.82×
45Montana~50K0.82×
46Vermont~30K0.76×
47Massachusetts~300K0.75×
48New Hampshire~60K0.74×
49Hawaii~70K0.73×
50Washington, District of Columbia~40K0.70×
Fig. 06

Affinity by region

Affinity by region — Action figure, United States
0.70×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Action figure audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Action figure audience
#·InterestCategoryAffinity×
01Office suppliesBusiness & Career8.33×
02My Little PonyKids & Family7.39×
03Superhero fictionLiterature6.50×
04MothercareKids & Family5.40×
05Child developmentBusiness & Career5.34×
06Graphic novelLiterature4.91×
07Diaper bagKids & Family4.05×
08Millie Bobby BrownMovies & TV3.96×
09Anime and manga fandomLiterature3.27×
10SupermanMovies & TV2.92×
11TwitchGames2.88×
12BatmanMovies & TV2.72×
13Electric guitarMusic & Radio2.45×
14Bass guitarMusic & Radio2.42×
15Harry PotterMovies & TV2.35×
16Musical instrumentMusic & Radio2.10×
17ComicsLiterature2.03×
18Do it yourself (DIY)Home & Garden1.93×
19ApartmentBusiness & Career1.83×
20FIFA World CupSports1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Action figure audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Action figure audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.51×
Early Adopter MentalityPOWER1.40×
Design AffinityPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Action figure audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.67×
Quality AwarenessPREMIUM0.67×
IndulgenceJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Action figure have in United States?

Action figure has an estimated audience of 20,947,781 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Action figure fans?

47.2% of Action figure fans are female, 52.8% are male, with an average age of 31.4 years.

03

Which brands do Action figure fans like most?

Action figure fans show strongest brand affinity for Superman (2.92×), Child development (5.34×), and Office supplies (8.33×) over the country average.

04

Where do Action figure fans live in United States?

Action figure fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Action figure fans also like?

Beyond Action figure itself, the audience over-indexes on Child development (5.34×), Office supplies (8.33×), Harry Potter (2.35×), and Diaper bag (4.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Action figure audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Action figure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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