Action figure Audience in United States

Action figure logo

Action figure has an estimated audience of 20,947,781 people in United States. 47.2% are female, 52.8% are male, average age 31.4. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Combat sport, Nebraska Cornhuskers football, Nuts (film), Bank account.

The average Action figure fan in United States is 31.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Combat sport, Nebraska Cornhuskers football, with strongest over-indexing on Dog breed (1.69× the country average). Demographically, the Action figure audience skews balanced with an average age of 31.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Action figure fans

Demographic split for Action figure audience in United States
MetricValue
Female47.2%
Male52.8%
Average age31.4
Estimated audience size20,947,781

Audience persona

The typical Action figure fan in United States is balanced, around 31.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Action figure in United States
RegionReachAffinity
California2,711,0271.18×
Texas2,446,1911.36×
Florida1,401,1170.99×
New York1,126,9860.96×
Illinois853,7291.22×
Pennsylvania797,3231.13×
North Carolina743,7451.18×
Ohio691,1801.07×
Georgia668,6301.04×
Michigan594,3481.09×
Indiana526,4611.38×
Arizona522,0791.22×
Virginia505,9030.99×
New Jersey490,9370.92×
Tennessee430,2931.02×
Washington402,3280.96×
Missouri367,3691.09×
Maryland353,7020.98×
Kentucky340,0681.29×
Massachusetts315,4030.76×
South Carolina315,1931×
Alabama304,4981.04×
Oklahoma288,8681.24×
Wisconsin277,6840.88×
Louisiana275,0431.02×
Colorado269,2300.82×
Nevada255,0381.26×
Minnesota253,5790.84×
Oregon220,2230.92×
Connecticut209,2331×
Arkansas207,5131.2×
Mississippi203,4221.18×
Iowa192,9581.12×
Utah185,0380.99×
Kansas162,0680.98×
New Mexico152,9151.46×
West Virginia118,7121.22×
Idaho95,4530.91×
Nebraska89,0070.85×
Maine66,0760.88×
Hawaii59,5120.66×
Delaware58,7961.02×
Rhode Island52,9850.79×
New Hampshire51,2930.62×
South Dakota45,9940.95×
Washington, District of Columbia42,9000.68×
Montana40,8050.7×
North Dakota38,4890.89×
Alaska35,5400.79×
Wyoming22,9540.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Action figure audience
BrandAffinityCategory
Dog breed1.69×Pets & Animals
Combat sport2.03×Sports
Nebraska Cornhuskers football3.91×Sports
Nuts (film)5.27×Movies & TV
Bank account2.21×Business & Career
Monogram3.28×Home & Garden
JDSU2.35×Business & Career
Jaws3.57×Movies & TV
Jesse Plemons2.19×Movies & TV
UK garage3.08×Music & Radio
Staycation1.81×Home & Garden
Queens College, City University of New York4.03×Business & Career
Nipsey Hussle3.08×Music & Radio
Personalised Gifts2.27×Home & Garden
Grammarly2.37×Business & Career
Charlamagne Tha God4.53×Movies & TV
Zach Ertz3.58×Sports
Noodle (Gorillaz)1.55×Music & Radio
Tierra Cali3.21×Travel & Leisure
Electrolyte1.98×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Action figure audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.9
Early Adopter MentalityPOWER1.42
SustainabilityBALANCE1.35
Luxury OrientationPREMIUM1.33
Pet OwnershipJOY1.26
Sports ActivityPOWER1.18

Worldwide distribution

Worldwide audience distribution share by country for Action figure
CountryShare
United States25.6%
Japan18.1%
China13.3%

See Action figure audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Action figure have in United States?

Action figure has an estimated audience of 20,947,781 people in United States, concentrated in California and Texas.

What is the gender split and age of Action figure fans?

47.2% of Action figure fans are female, 52.8% are male, with an average age of 31.4 years.

Which brands do Action figure fans like most?

Action figure fans show strongest brand affinity for Dog breed (1.69×), Combat sport (2.03×), and Nebraska Cornhuskers football (3.91×) over the country average.

Where do Action figure fans live in United States?

Action figure fans in United States are most concentrated in California (reach 2,711,027), Texas (reach 2,446,191), and Florida (reach 1,401,117). These three regions account for the largest share of the active audience.

What other brands do Action figure fans also like?

Beyond Action figure itself, the audience over-indexes on Combat sport (2.03×), Nebraska Cornhuskers football (3.91×), Nuts (film) (5.27×), and Bank account (2.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Action figure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.