Rascasse Audience Intelligence

Batman Audience in United States

A data profile of the people who buy, follow and care about Batman in United States — modelled from more than twelve digital signal sources. Batman has an estimated audience of 35,345,790 people in United States.

#9among Movie / TV Show / Series in United States#54in Movies & TV

The average Batman fan in United States is 26.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Beauty, Harry Potter, with strongest over-indexing on Superman (3.86× the country average).

Demographically, the Batman audience skews more male with an average age of 26.3, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Batman fan in United States is more male, around 26.3 years old, with strong Extroversion tendencies and a notable affinity for Superman.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Batman profile in United States.

Audience size
35.3M
in United States
Gender
44.7%♀
55.3% male
Age
26.3
average years
Country rank
#707
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Batman viewers

44.7% are female, 55.3% are male, average age 26.3.

Fig. 02

Gender split

44.7%
Female
55.3%
Male
Demographic split for Batman audience in United States
MetricValue
Female44.7%
Male55.3%
Average age26.3
Estimated audience size35,345,790
Fig. 03

Age distribution

Ø 26.3
average years
Age distribution of the Batman audience in United States
Age bracketShare%
16-1954%
20-2925%
30-3917%
40-495%
50+0%
Fig. 04

Worldwide distribution

33.3%

of the worldwide Batman audience comes from United States.

Worldwide audience distribution share by country for Batman
CountryShare
United States33.3%
Brazil13.6%
Germany10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Batman audience in United States is strongest.

Fig. 05

Top regions by affinity

Batman fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~1.5M1.62×
02Alabama~900K1.58×
03Texas~5M1.36×
04Utah~500K1.29×
05New Mexico~300K1.29×
06Oklahoma~600K1.23×
07California~5M1.17×
08Nevada~500K1.15×
09Alaska~100K1.14×
10Arkansas~400K1.10×
11Georgia~1.5M1.07×
12Tennessee~900K1.07×
13Kentucky~500K1.07×
14Florida~3M1.06×
15Illinois~1.5M1.06×
16Louisiana~500K1.05×
17North Carolina~1.5M1.04×
18Indiana~800K1.03×
19Missouri~700K1.03×
20Kansas~300K1.02×
21West Virginia~200K1.02×
22Pennsylvania~1.5M1.01×
23Mississippi~300K1.01×
24New York~2M0.99×
25Ohio~1M0.99×
26Washington~800K0.99×
27South Carolina~600K0.99×
28Nebraska~200K0.99×
29Virginia~1M0.98×
30Michigan~1M0.97×
31Maryland~700K0.97×
32New Jersey~1M0.96×
33Oregon~400K0.95×
34Idaho~200K0.95×
35North Dakota~80K0.94×
36Connecticut~400K0.93×
37Colorado~600K0.92×
38Massachusetts~700K0.90×
39Iowa~300K0.88×
40Delaware~100K0.88×
41Rhode Island~100K0.87×
42Wisconsin~500K0.82×
43Minnesota~500K0.82×
44Hawaii~100K0.80×
45Wyoming~50K0.79×
46New Hampshire~100K0.76×
47South Dakota~70K0.76×
48Montana~80K0.74×
49Washington, District of Columbia~90K0.73×
50Maine~100K0.71×
Fig. 06

Affinity by region

Affinity by region — Batman, United States
0.71×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Batman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Batman audience
#·InterestCategoryAffinity×
01SupermanMovies & TV3.86×
02Anime conventionLiterature2.64×
03Millie Bobby BrownMovies & TV2.58×
04Anime and manga fandomLiterature2.48×
05Tabletop gameGames2.45×
06Stranger ThingsMovies & TV2.20×
07PokémonGames2.19×
08Harry PotterMovies & TV2.07×
09Role-playing gamesGames2.06×
10MangaLiterature2.01×
11BeetlejuiceMovies & TV2.00×
12Self-loveHealth1.92×
13ComicsLiterature1.90×
14Fiction booksLiterature1.76×
15Anime moviesMovies & TV1.70×
16BeautyBeauty & Wellness1.66×
17Taylor SwiftMusic & Radio1.65×
18Mobile gameGames1.58×
19Animated moviesMovies & TV1.53×
20ShoesFashion & Accessoires1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Batman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Batman audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.51×
Early Adopter MentalityPOWER1.25×
Pet OwnershipJOY1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Batman audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.62×
Quality AwarenessPREMIUM0.63×
Career OrientationPOWER0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Batman have in United States?

Batman has an estimated audience of 35,345,790 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Batman viewers?

44.7% of Batman fans are female, 55.3% are male, with an average age of 26.3 years.

03

Which brands do Batman fans like most?

Batman fans show strongest brand affinity for Superman (3.86×), Beauty (1.66×), and Harry Potter (2.07×) over the country average.

04

Where do Batman fans live in United States?

Batman fans in United States are most concentrated in California (reach ~5M), Texas (reach ~5M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Batman fans also like?

Beyond Batman itself, the audience over-indexes on Beauty (1.66×), Harry Potter (2.07×), Shoes (1.5×), and Comics (1.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Batman audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Batman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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