A data profile of the people who buy, follow and care about Batman in India — modelled from more than twelve digital signal sources. Batman has an estimated audience of 7,692,967 people in India.
Batman has an estimated audience of 7,692,967 people in India. 9.7% are female, 90.3% are male, average age 20.9. Top brand affinities: Superman, Sex and the City, Harry Potter, Stranger Things, Game of Thrones.
Top brand affinities include Superman, Sex and the City, Harry Potter, with strongest over-indexing on Superman (5.76× the country average).
Demographically, the Batman audience skews more male with an average age of 20.9, and over-indexes on personality traits such as Pet Ownership, Extroversion.
The typical Batman fan in India is more male, around 20.9 years old, with strong Pet Ownership tendencies and a notable affinity for Superman.
The key figures that characterise the Batman profile in India.
9.7% are female, 90.3% are male, average age 20.9.
| Metric | Value |
|---|---|
| Female | 9.7% |
| Male | 90.3% |
| Average age | 20.9 |
| Estimated audience size | 7,692,967 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 81% | |
| 20-29 | 19% | |
| 30-39 | 0% | |
| 40-49 | 0% | |
| 50+ | 0% |
of the worldwide Batman audience comes from India.
| Country | Share |
|---|---|
| United States | 33.3% |
| Brazil | 13.6% |
| Germany | 10.9% |
The strongest cross-interests of the Batman audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fantastic Four | Literature | 6.32× | ||
| 02 | Superman | Movies & TV | 5.76× | ||
| 03 | One Piece | Movies & TV | 4.04× | ||
| 04 | Spider-Man | Movies & TV | 3.54× | ||
| 05 | Stranger Things | Movies & TV | 3.19× | ||
| 06 | Harry Potter | Movies & TV | 2.88× | ||
| 07 | Sex and the City | Movies & TV | 2.66× | ||
| 08 | Game of Thrones | Movies & TV | 2.64× | ||
| 09 | Hollywood | Travel & Leisure | 2.33× | ||
| 10 | Comics | Literature | 2.32× | ||
| 11 | Gaming computer | Technology & Electronics | 2.19× | ||
| 12 | Massively multiplayer online role-playing games | Games | 2.12× | ||
| 13 | Role-playing games | Games | 2.04× | ||
| 14 | Recreation | Travel & Leisure | 1.96× | ||
| 15 | Pakistani clothing | Fashion & Accessoires | 1.85× | ||
| 16 | Comedy movies | Movies & TV | 1.78× | ||
| 17 | Mobile game | Games | 1.66× | ||
| 18 | Action movies | Movies & TV | 1.65× | ||
| 19 | Local news | News | 1.62× | ||
| 20 | Expensive Taste | Business & Career | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.63× | |
| Extroversion | THRILL | 1.56× | |
| Early Adopter Mentality | POWER | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.84× | |
| DIY Mentality | THRILL | 0.85× | |
| Family Orientation | CONSERVATISM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Batman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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