Rascasse Audience Intelligence

Animated movies Audience in United States

A data profile of the people who buy, follow and care about Animated movies in United States — modelled from more than twelve digital signal sources. Animated movies has an estimated audience of 59,496,063 people in United States.

#6among Movie genre in United States#221among Topic in United States#23in Movies & TV

The average Animated movies fan in United States is 34.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Anime and manga fandom, Warriors (novel series), Manga, with strongest over-indexing on Anime and manga fandom (2.05× the country average).

Demographically, the Animated movies audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Extroversion, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Animated movies fan in United States is balanced, around 34.7 years old, with strong Extroversion tendencies and a notable affinity for Anime and manga fandom.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Animated movies profile in United States.

Audience size
59.5M
in United States
Gender
49.8%♀
50.2% male
Age
34.7
average years
Country rank
#298
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Animated movies fans

49.8% are female, 50.2% are male, average age 34.7.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Animated movies audience in United States
MetricValue
Female49.8%
Male50.2%
Average age34.7
Estimated audience size59,496,063
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Animated movies audience in United States
Age bracketShare%
16-1932%
20-2922%
30-3917%
40-4914%
50+15%
Fig. 04

Worldwide distribution

18.2%

of the worldwide Animated movies audience comes from United States.

Worldwide audience distribution share by country for Animated movies
CountryShare
United States18.2%
Japan8.1%
China8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Animated movies audience in United States is strongest.

Fig. 05

Top regions by affinity

Animated movies fans by region: top regions in United States
#RegionReachAffinity×
01Texas~6.5M1.28×
02California~8.5M1.26×
03Hawaii~300K1.20×
04Oklahoma~800K1.19×
05Georgia~2M1.16×
06Washington~1.5M1.16×
07Nevada~700K1.15×
08New Mexico~300K1.14×
09Utah~600K1.12×
10Oregon~800K1.11×
11Arkansas~500K1.11×
12Kansas~500K1.11×
13North Carolina~2M1.10×
14Arizona~1.5M1.09×
15Nebraska~300K1.09×
16Idaho~300K1.07×
17Alaska~100K1.07×
18Minnesota~900K1.06×
19South Dakota~100K1.05×
20Virginia~1.5M1.03×
21Indiana~1M1.03×
22Mississippi~500K1.02×
23Maryland~1M1.01×
24Missouri~1M1.01×
25Alabama~800K0.99×
26Illinois~2M0.98×
27Colorado~900K0.98×
28Kentucky~700K0.98×
29Florida~4M0.97×
30Pennsylvania~2M0.97×
31New York~3M0.96×
32South Carolina~900K0.96×
33Louisiana~700K0.96×
34Michigan~1.5M0.94×
35Iowa~500K0.94×
36Tennessee~1M0.93×
37Massachusetts~1M0.93×
38New Jersey~1.5M0.92×
39Delaware~200K0.92×
40North Dakota~100K0.92×
41Ohio~1.5M0.91×
42Wisconsin~800K0.88×
43Connecticut~500K0.87×
44Montana~100K0.87×
45Rhode Island~200K0.86×
46West Virginia~200K0.84×
47Vermont~90K0.82×
48Maine~200K0.81×
49Washington, District of Columbia~100K0.78×
50New Hampshire~200K0.77×
Fig. 06

Affinity by region

Affinity by region — Animated movies, United States
0.77×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Animated movies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Animated movies audience
#·InterestCategoryAffinity×
01Rhianna (singer)Music & Radio2.65×
02Warriors (novel series)Literature2.50×
03Tabletop role-playing gameGames2.17×
04Japanese artArts & Culture2.11×
05Anime and manga fandomLiterature2.05×
06CrunchyrollGames1.97×
07RobloxGames1.90×
08Anime conventionLiterature1.87×
09Gaming computerTechnology & Electronics1.84×
10MinecraftGames1.80×
11Pokémon (video game series)Games1.78×
12TwitchGames1.70×
13MangaLiterature1.68×
14One PieceMovies & TV1.68×
15South KoreaTravel & Leisure1.67×
16Digital artArts & Culture1.67×
17Raven (comics)Literature1.62×
18DeviantArtInternet & Social Media1.61×
19PokémonGames1.60×
20Millie Bobby BrownMovies & TV1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Animated movies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Animated movies audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.06×
Social Media UsageJOY1.01×
Early Adopter MentalityPOWER1.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Animated movies audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.69×
Career OrientationPOWER0.72×
DIY MentalityTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Animated movies have in United States?

Animated movies has an estimated audience of 59,496,063 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Animated movies fans?

49.8% of Animated movies fans are female, 50.2% are male, with an average age of 34.7 years.

03

Which brands do Animated movies fans like most?

Animated movies fans show strongest brand affinity for Anime and manga fandom (2.05×), Warriors (novel series) (2.5×), and Manga (1.68×) over the country average.

04

Where do Animated movies fans live in United States?

Animated movies fans in United States are most concentrated in California (reach ~8.5M), Texas (reach ~6.5M), and Florida (reach ~4M). These three regions account for the largest share of the active audience.

05

What other brands do Animated movies fans also like?

Beyond Animated movies itself, the audience over-indexes on Warriors (novel series) (2.5×), Manga (1.68×), Anime convention (1.87×), and Twitch (1.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movie genre audiences in United States

See Animated movies audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Animated movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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