Rascasse Audience Intelligence

Drama movies Audience in United States

A data profile of the people who buy, follow and care about Drama movies in United States — modelled from more than twelve digital signal sources. Drama movies has an estimated audience of 67,254,884 people in United States.

#2among Movie genre in United States#169among Topic in United States#16in Movies & TV

The average Drama movies fan in United States is 38.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Diane Keaton, South Korea, Rhianna (singer), with strongest over-indexing on Diane Keaton (1.71× the country average).

Demographically, the Drama movies audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Drama movies fan in United States is more female, around 38.5 years old, with strong Family Orientation tendencies and a notable affinity for Diane Keaton.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Drama movies profile in United States.

Audience size
67.3M
in United States
Gender
55.5%♀
44.5% male
Age
38.5
average years
Country rank
#215
Topic in United States
Fig. 01

Search interest · 12-month trend

+238%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Drama movies fans

55.5% are female, 44.5% are male, average age 38.5.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for Drama movies audience in United States
MetricValue
Female55.5%
Male44.5%
Average age38.5
Estimated audience size67,254,884
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Drama movies audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3918%
40-4919%
50+21%
Fig. 04

Worldwide distribution

17.2%

of the worldwide Drama movies audience comes from United States.

Worldwide audience distribution share by country for Drama movies
CountryShare
United States17.2%
China7.0%
Japan6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Drama movies audience in United States is strongest.

Fig. 05

Top regions by affinity

Drama movies fans by region: top regions in United States
#RegionReachAffinity×
01California~9.5M1.29×
02Texas~7.5M1.26×
03New Mexico~400K1.21×
04Arizona~1.5M1.16×
05Utah~700K1.14×
06Massachusetts~1.5M1.10×
07Louisiana~1M1.10×
08Mississippi~600K1.10×
09Michigan~2M1.08×
10Oklahoma~800K1.08×
11Illinois~2.5M1.07×
12Georgia~2M1.06×
13Connecticut~700K1.06×
14Arkansas~600K1.06×
15New York~4M1.05×
16Nevada~700K1.04×
17New Jersey~2M1.03×
18Missouri~1M1.02×
19North Carolina~2M1.01×
20Indiana~1M1.01×
21Maryland~1M1.01×
22Oregon~800K1.01×
23Delaware~200K1.01×
24Pennsylvania~2.5M1.00×
25Virginia~1.5M1.00×
26Washington~1.5M1.00×
27Nebraska~300K0.99×
28Idaho~300K0.99×
29Kentucky~800K0.98×
30Kansas~500K0.98×
31Ohio~2M0.97×
32Colorado~1M0.97×
33Minnesota~900K0.97×
34Washington, District of Columbia~200K0.97×
35North Dakota~100K0.97×
36Tennessee~1.5M0.96×
37South Carolina~1M0.96×
38Iowa~500K0.96×
39Alaska~100K0.96×
40South Dakota~100K0.95×
41Alabama~900K0.94×
42West Virginia~300K0.94×
43Montana~200K0.94×
44Florida~4M0.93×
45Rhode Island~200K0.93×
46Wisconsin~900K0.92×
47New Hampshire~200K0.91×
48Vermont~100K0.90×
49Hawaii~300K0.89×
50Maine~200K0.87×
Fig. 06

Affinity by region

Affinity by region — Drama movies, United States
0.87×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Drama movies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Drama movies audience
#·InterestCategoryAffinity×
01ACTORSMusic & Radio2.43×
02Rhianna (singer)Music & Radio2.21×
03New-adult fictionLiterature1.96×
04Web fictionLiterature1.89×
05Caroline KennedyPolitics & Society1.88×
06Jon HammMovies & TV1.81×
07South KoreaTravel & Leisure1.78×
08Macaulay CulkinMovies & TV1.78×
09Hollywood StarsMovies & TV1.75×
10Diane KeatonMovies & TV1.71×
11Lindsay LohanMovies & TV1.71×
12Sam ElliottMovies & TV1.61×
13Raven (comics)Literature1.60×
14Warriors (novel series)Literature1.59×
15Robert RedfordMovies & TV1.56×
16Demi MooreMovies & TV1.56×
17Wheel of Fortune (U.S. game show)Movies & TV1.55×
18Ana de ArmasMovies & TV1.53×
19Tabletop role-playing gameGames1.52×
20Rotten TomatoesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Drama movies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Drama movies audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.00×
Need for SecurityCONSERVATISM1.00×
Social Media UsageJOY0.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Drama movies audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.75×
Luxury OrientationPREMIUM0.76×
Risk AppetiteTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Drama movies have in United States?

Drama movies has an estimated audience of 67,254,884 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Drama movies fans?

55.5% of Drama movies fans are female, 44.5% are male, with an average age of 38.5 years.

03

Which brands do Drama movies fans like most?

Drama movies fans show strongest brand affinity for Diane Keaton (1.71×), South Korea (1.78×), and Rhianna (singer) (2.21×) over the country average.

04

Where do Drama movies fans live in United States?

Drama movies fans in United States are most concentrated in California (reach ~9.5M), Texas (reach ~7.5M), and Florida (reach ~4M). These three regions account for the largest share of the active audience.

05

What other brands do Drama movies fans also like?

Beyond Drama movies itself, the audience over-indexes on South Korea (1.78×), Rhianna (singer) (2.21×), Raven (comics) (1.6×), and Robert Redford (1.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movie genre audiences in United States

See Drama movies audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Drama movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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