Drama movies Audience in United States

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Drama movies has an estimated audience of 67,254,884 people in United States. 55.5% are female, 44.5% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Diane Keaton, Warriors (novel series), South Korea, Rhianna (singer), Raven (comics).

The average Drama movies fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Diane Keaton, Warriors (novel series), South Korea, with strongest over-indexing on Diane Keaton (1.71× the country average). Demographically, the Drama movies audience skews more female with an average age of 38.5, and over-indexes on personality traits such as LGBTQ+ Identity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

Demographics of Drama movies fans

Demographic split for Drama movies audience in United States
MetricValue
Female55.5%
Male44.5%
Average age38.5
Estimated audience size67,254,884

Audience persona

The typical Drama movies fan in United States is more female, around 38.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Diane Keaton.

Top regions in United States

Top regions ranked by reach for Drama movies in United States
RegionReachAffinity
California8,761,0131.18×
Texas6,910,5401.2×
Florida4,434,4340.97×
New York3,672,9000.98×
Georgia2,459,8891.19×
Pennsylvania2,428,3891.07×
Illinois2,382,9291.06×
North Carolina2,093,5451.03×
Ohio2,018,3770.97×
Michigan1,948,9371.11×
New Jersey1,670,0910.98×
Virginia1,652,1981.01×
Arizona1,508,5381.1×
Tennessee1,424,2231.06×
Massachusetts1,366,6271.03×
Washington1,328,8790.99×
Indiana1,305,7371.06×
Maryland1,176,5691.02×
Missouri1,140,9591.05×
Louisiana1,060,5181.22×
Colorado1,030,6880.97×
Alabama1,026,2381.09×
South Carolina1,017,6981.01×
Wisconsin927,2670.92×
Kentucky917,1371.09×
Minnesota908,9100.94×
Oklahoma879,7191.18×
Oregon788,9091.02×
Mississippi720,8091.3×
Utah670,1841.11×
Nevada660,2581.02×
Connecticut639,1840.95×
Arkansas617,4861.11×
Kansas572,5371.08×
New Mexico471,9251.4×
Iowa450,3580.81×
Nebraska322,9360.96×
Idaho320,5460.95×
West Virginia301,0720.96×
Hawaii231,2190.8×
New Hampshire230,5610.87×
Delaware186,7571.01×
Maine183,0690.76×
Washington, District of Columbia171,2900.85×
Rhode Island169,0890.79×
Montana154,0650.83×
South Dakota130,7790.84×
Alaska120,1790.84×
North Dakota112,5290.81×
Vermont80,3830.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Drama movies audience
BrandAffinityCategory
Diane Keaton1.71×Movies & TV
Warriors (novel series)1.59×Literature
South Korea1.78×Travel & Leisure
Rhianna (singer)2.21×Music & Radio
Raven (comics)1.6×Literature
Robert Redford1.56×Movies & TV
Ana de Armas1.53×Movies & TV
Web fiction1.89×Literature
Lindsay Lohan1.71×Movies & TV
Macaulay Culkin1.78×Movies & TV
New-adult fiction1.96×Literature
Demi Moore1.56×Movies & TV
Tabletop role-playing game1.52×Games
Sam Elliott1.61×Movies & TV
Wheel of Fortune (U.S. game show)1.55×Movies & TV
Jon Hamm1.81×Movies & TV
Rotten Tomatoes1.51×Movies & TV
Cynthia Erivo1.6×Movies & TV
Jayne Mansfield2.09×Fashion & Accessoires
Hollywood Stars1.75×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Drama movies audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.1
Price SensitivityPREMIUM1.04
MindfulnessBALANCE0.99
Social Media UsageJOY0.98
Convenience OrientationPREMIUM0.97
IndulgenceJOY0.95

Worldwide distribution

Worldwide audience distribution share by country for Drama movies
CountryShare
United States17.2%
China7.0%
Japan6.6%

See Drama movies audiences in other countries

More Movie genre audiences in United States

Frequently asked questions

How many fans does Drama movies have in United States?

Drama movies has an estimated audience of 67,254,884 people in United States, concentrated in California and Texas.

What is the gender split and age of Drama movies fans?

55.5% of Drama movies fans are female, 44.5% are male, with an average age of 38.5 years.

Which brands do Drama movies fans like most?

Drama movies fans show strongest brand affinity for Diane Keaton (1.71×), Warriors (novel series) (1.59×), and South Korea (1.78×) over the country average.

Where do Drama movies fans live in United States?

Drama movies fans in United States are most concentrated in California (reach 8,761,013), Texas (reach 6,910,540), and Florida (reach 4,434,434). These three regions account for the largest share of the active audience.

What other brands do Drama movies fans also like?

Beyond Drama movies itself, the audience over-indexes on Warriors (novel series) (1.59×), South Korea (1.78×), Rhianna (singer) (2.21×), and Raven (comics) (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Drama movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.