Rotten Tomatoes Audience in United States

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Rotten Tomatoes has an estimated audience of 11,387,284 people in United States. 43.3% are female, 56.7% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Batman, Friends, Scooby-Doo, Peacemaker, David Copperfield (illusionist).

The average Rotten Tomatoes fan in United States is 40.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Batman, Friends, Scooby-Doo, with strongest over-indexing on Batman (5.13× the country average). Demographically, the Rotten Tomatoes audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Website / Newspaper / Magazine

Demographics of Rotten Tomatoes fans

Demographic split for Rotten Tomatoes audience in United States
MetricValue
Female43.3%
Male56.7%
Average age40.6
Estimated audience size11,387,284

Audience persona

The typical Rotten Tomatoes fan in United States is more male, around 40.6 years old, with strong Extroversion tendencies and a notable affinity for Batman.

Top regions in United States

Top regions ranked by reach for Rotten Tomatoes in United States
RegionReachAffinity
California1,772,5691.42×
Texas876,1070.89×
Florida743,0890.96×
New York687,2811.08×
Illinois420,0641.11×
Pennsylvania355,0710.93×
Ohio332,2270.95×
North Carolina328,7220.96×
Washington324,7751.42×
Michigan309,2151.04×
Virginia302,8781.09×
Georgia290,0780.83×
Arizona286,9701.23×
New Jersey285,4510.99×
Massachusetts276,2171.23×
Colorado252,3871.41×
Minnesota218,0141.34×
Maryland202,0261.03×
Oregon198,8951.52×
Wisconsin196,3421.15×
Tennessee196,2280.86×
Missouri190,0771.04×
Indiana180,5060.87×
Utah164,3371.61×
Connecticut135,2991.18×
South Carolina130,2100.76×
Kentucky118,5010.83×
Nevada104,5030.95×
Alabama100,3420.63×
Oklahoma97,0020.77×
Louisiana91,0490.62×
Kansas90,8811.01×
Iowa89,2530.95×
Arkansas61,6630.66×
Idaho61,6181.08×
Nebraska56,5740.99×
New Mexico52,7990.92×
New Hampshire51,4071.15×
Maine49,6101.22×
Hawaii48,8851×
Mississippi45,4360.48×
Washington, District of Columbia37,8191.1×
West Virginia36,7560.69×
Rhode Island35,3930.98×
Montana33,1231.05×
Delaware25,7190.82×
Vermont24,5591.23×
Alaska18,9040.78×
South Dakota17,9650.68×
North Dakota17,0190.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rotten Tomatoes audience
BrandAffinityCategory
Batman5.13×Movies & TV
Friends3.1×Movies & TV
Scooby-Doo4.6×Movies & TV
Peacemaker3.23×Movies & TV
David Copperfield (illusionist)23.41×Movies & TV
Pedro Pascal6×Movies & TV
Humour2.59×Literature
NBC2.63×Movies & TV
Malin Åkerman8.8×Fashion & Accessoires
Doctor Strange (film)16.33×Movies & TV
Televisions2.2×Technology & Electronics
Food and drink1.7×Food & Beverages
Ana de Armas5.3×Movies & TV
Superman1.96×Movies & TV
Rob Reiner3.61×Movies & TV
Alan Ritchson7.36×Fashion & Accessoires
Nature2.2×Home & Garden
I Know What You Did Last Summer7.81×Movies & TV
Cows10.04×Music & Radio
Hollywood3.05×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rotten Tomatoes audience
TraitClusterScore
ExtroversionTHRILL1.47
Early Adopter MentalityPOWER1.34
Social Media UsageJOY1.31
PatriotismCONSERVATISM1.23
IndividualismJOY1.21
IndulgenceJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for Rotten Tomatoes
CountryShare
United States46.3%
United Kingdom7.3%
Canada5.3%

See Rotten Tomatoes audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Rotten Tomatoes have in United States?

Rotten Tomatoes has an estimated audience of 11,387,284 people in United States, concentrated in California and Texas.

What is the gender split and age of Rotten Tomatoes fans?

43.3% of Rotten Tomatoes fans are female, 56.7% are male, with an average age of 40.6 years.

Which brands do Rotten Tomatoes fans like most?

Rotten Tomatoes fans show strongest brand affinity for Batman (5.13×), Friends (3.1×), and Scooby-Doo (4.6×) over the country average.

Where do Rotten Tomatoes fans live in United States?

Rotten Tomatoes fans in United States are most concentrated in California (reach 1,772,569), Texas (reach 876,107), and Florida (reach 743,089). These three regions account for the largest share of the active audience.

What other brands do Rotten Tomatoes fans also like?

Beyond Rotten Tomatoes itself, the audience over-indexes on Friends (3.1×), Scooby-Doo (4.6×), Peacemaker (3.23×), and David Copperfield (illusionist) (23.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rotten Tomatoes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.