Rascasse Audience Intelligence

Rotten Tomatoes Audience in United States

A data profile of the people who buy, follow and care about Rotten Tomatoes in United States — modelled from more than twelve digital signal sources. Rotten Tomatoes has an estimated audience of 11,458,948 people in United States.

#79among Website / Newspaper / Magazine in United States#222in Movies & TV

The average Rotten Tomatoes fan in United States is 40.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Peacemaker, David Copperfield (illusionist), Scooby-Doo, with strongest over-indexing on Peacemaker (3.23× the country average).

Demographically, the Rotten Tomatoes audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rotten Tomatoes fan in United States is more male, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Peacemaker.

Category: Movies & TV · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rotten Tomatoes profile in United States.

Audience size
11.5M
in United States
Gender
43.3%♀
56.7% male
Age
40.6
average years
Country rank
#3122
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Rotten Tomatoes

43.3% are female, 56.7% are male, average age 40.6.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for Rotten Tomatoes audience in United States
MetricValue
Female43.3%
Male56.7%
Average age40.6
Estimated audience size11,458,948
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Rotten Tomatoes audience in United States
Age bracketShare%
16-1915%
20-2921%
30-3921%
40-4920%
50+23%
Fig. 04

Worldwide distribution

46.0%

of the worldwide Rotten Tomatoes audience comes from United States.

Worldwide audience distribution share by country for Rotten Tomatoes
CountryShare
United States46.0%
United Kingdom7.3%
Canada5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rotten Tomatoes audience in United States is strongest.

Fig. 05

Top regions by affinity

Rotten Tomatoes fans by region: top regions in United States
#RegionReachAffinity×
01Utah~200K1.59×
02Oregon~200K1.47×
03Washington~300K1.36×
04Colorado~200K1.35×
05Vermont~30K1.33×
06California~1.5M1.32×
07Minnesota~200K1.31×
08Maine~50K1.25×
09Arizona~300K1.20×
10New Hampshire~50K1.20×
11Massachusetts~300K1.19×
12Connecticut~100K1.16×
13Wisconsin~200K1.14×
14Idaho~60K1.11×
15Illinois~400K1.08×
16Washington, District of Columbia~40K1.06×
17Montana~30K1.06×
18New York~700K1.05×
19Virginia~300K1.05×
20Kansas~90K1.04×
21Michigan~300K1.02×
22Maryland~200K1.01×
23Missouri~200K1.01×
24Nebraska~60K1.01×
25Hawaii~50K1.01×
26Rhode Island~40K1.00×
27New Jersey~300K0.97×
28North Carolina~300K0.95×
29Florida~700K0.94×
30Iowa~90K0.94×
31New Mexico~50K0.94×
32Ohio~300K0.93×
33Nevada~100K0.93×
34Pennsylvania~300K0.91×
35Delaware~30K0.88×
36Texas~800K0.86×
37Tennessee~200K0.86×
38Indiana~200K0.86×
39Kentucky~100K0.84×
40Alaska~20K0.84×
41Georgia~300K0.80×
42North Dakota~20K0.80×
43South Carolina~100K0.78×
44Oklahoma~100K0.78×
45South Dakota~20K0.75×
46West Virginia~40K0.74×
47Arkansas~60K0.69×
48Alabama~100K0.64×
49Louisiana~90K0.63×
50Mississippi~50K0.53×
Fig. 06

Affinity by region

Affinity by region — Rotten Tomatoes, United States
0.53×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rotten Tomatoes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rotten Tomatoes audience
#·InterestCategoryAffinity×
01David Copperfield (illusionist)Movies & TV23.41×
02Doctor Strange (film)Movies & TV16.33×
03CowsMusic & Radio10.04×
04I Know What You Did Last SummerMovies & TV7.81×
05Alan RitchsonFashion & Accessoires7.36×
06Pedro PascalMovies & TV6.00×
07Internet Movie DatabaseMovies & TV5.44×
08Ana de ArmasMovies & TV5.30×
09Scooby-DooMovies & TV4.60×
10Dick Van DykeMovies & TV3.68×
11Rob ReinerMovies & TV3.61×
12PeacemakerMovies & TV3.23×
13HollywoodTravel & Leisure3.05×
14NBCMovies & TV2.63×
15HumourLiterature2.59×
16AdventureTravel & Leisure2.45×
17TelevisionsTechnology & Electronics2.20×
18NatureHome & Garden2.20×
19SupermanMovies & TV1.96×
20Food and drinkFood & Beverages1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rotten Tomatoes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rotten Tomatoes audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.99×
Need for SecurityCONSERVATISM1.46×
Early Adopter MentalityPOWER1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rotten Tomatoes audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.78×
CreativityOPEN0.85×
Risk AppetiteTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rotten Tomatoes have in United States?

Rotten Tomatoes has an estimated audience of 11,458,948 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rotten Tomatoes fans?

43.3% of Rotten Tomatoes fans are female, 56.7% are male, with an average age of 40.6 years.

03

Which brands do Rotten Tomatoes fans like most?

Rotten Tomatoes fans show strongest brand affinity for Peacemaker (3.23×), David Copperfield (illusionist) (23.41×), and Scooby-Doo (4.6×) over the country average.

04

Where do Rotten Tomatoes fans live in United States?

Rotten Tomatoes fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~800K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Rotten Tomatoes fans also like?

Beyond Rotten Tomatoes itself, the audience over-indexes on David Copperfield (illusionist) (23.41×), Scooby-Doo (4.6×), Humour (2.59×), and NBC (2.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Rotten Tomatoes audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rotten Tomatoes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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