Doctor Strange (film) Audience in United States

Doctor Strange (film) has an estimated audience of 2,124,397 people in United States. 28.4% are female, 71.6% are male, average age 37.1. Top regions: California, Texas, Florida. Top brand affinities: Doctor Strange, Night at the Museum, Guardians of the Galaxy (film), Elizabeth Olsen, Anthony Mackie.

The average Doctor Strange (film) fan in United States is 37.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Doctor Strange, Night at the Museum, Guardians of the Galaxy (film), with strongest over-indexing on Doctor Strange (50.58× the country average). Demographically, the Doctor Strange (film) audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Doctor Strange (film) fans

Demographic split for Doctor Strange (film) audience in United States
MetricValue
Female28.4%
Male71.6%
Average age37.1
Estimated audience size2,124,397

Audience persona

The typical Doctor Strange (film) fan in United States is more male, around 37.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Doctor Strange.

Top regions in United States

Top regions ranked by reach for Doctor Strange (film) in United States
RegionReachAffinity
California310,4071.33×
Texas229,9211.26×
Florida163,4761.14×
New York127,8531.08×
Illinois74,2651.05×
Georgia73,0381.12×
Pennsylvania71,9761.01×
North Carolina68,9791.08×
Ohio66,8121.02×
New Jersey56,5521.05×
Michigan56,3551.01×
Virginia53,2701.03×
Arizona53,1701.23×
Washington47,0721.1×
Tennessee43,1771.01×
Indiana40,8191.05×
Massachusetts38,4570.92×
Maryland38,0381.04×
Missouri36,4161.06×
Colorado34,9481.04×
Alabama31,5881.06×
South Carolina31,0040.97×
Wisconsin29,8310.93×
Minnesota27,7510.91×
Kentucky27,4541.03×
Louisiana26,8100.98×
Oklahoma26,5391.13×
Oregon26,0521.07×
Nevada24,5611.2×
Utah23,0871.21×
Arkansas18,2241.04×
Kansas17,0061.02×
Mississippi16,7560.96×
Connecticut16,6470.78×
Iowa15,9760.91×
New Mexico11,4161.07×
Idaho10,5770.99×
Hawaii10,3891.14×
Nebraska9,9280.93×
West Virginia8,9910.91×
New Hampshire6,9660.83×
Maine6,2810.83×
Rhode Island5,9340.88×
Delaware5,1740.88×
Montana4,8560.82×
Washington, District of Columbia4,7910.75×
Alaska4,6301.02×
South Dakota3,9760.81×
North Dakota3,6370.83×
Wyoming2,6480.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Doctor Strange (film) audience
BrandAffinityCategory
Doctor Strange50.58×Literature
Night at the Museum65.95×Movies & TV
Guardians of the Galaxy (film)26.62×Movies & TV
Elizabeth Olsen30.31×Movies & TV
Anthony Mackie43.56×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Ant-Man (film)35.03×Movies & TV
Lego Star Wars37.01×Kids & Family
Nina Dobrev21.88×Movies & TV
Benedict Cumberbatch26.77×Movies & TV
captain america23.25×Movies & TV
Anime and manga fandom8.67×Literature
Superman3.83×Movies & TV
Microblogging12.67×Technology & Electronics
Paul Rudd20.49×Movies & TV
Singer-songwriter5.51×Music & Radio
Black Panther (film)18.38×Movies & TV
Evangeline Lilly24.5×Movies & TV
Tom Hiddleston23.88×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Doctor Strange (film) audience
TraitClusterScore
Early Adopter MentalityPOWER1.76
PatriotismCONSERVATISM1.71
LGBTQ+ IdentityOPEN1.66
TraditionCONSERVATISM1.34
Social Media UsageJOY1.33
Risk AppetiteTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for Doctor Strange (film)
CountryShare
United States27.8%
India12.7%
Mexico5.7%

See Doctor Strange (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Doctor Strange (film) have in United States?

Doctor Strange (film) has an estimated audience of 2,124,397 people in United States, concentrated in California and Texas.

What is the gender split and age of Doctor Strange (film) fans?

28.4% of Doctor Strange (film) fans are female, 71.6% are male, with an average age of 37.1 years.

Which brands do Doctor Strange (film) fans like most?

Doctor Strange (film) fans show strongest brand affinity for Doctor Strange (50.58×), Night at the Museum (65.95×), and Guardians of the Galaxy (film) (26.62×) over the country average.

Where do Doctor Strange (film) fans live in United States?

Doctor Strange (film) fans in United States are most concentrated in California (reach 310,407), Texas (reach 229,921), and Florida (reach 163,476). These three regions account for the largest share of the active audience.

What other brands do Doctor Strange (film) fans also like?

Beyond Doctor Strange (film) itself, the audience over-indexes on Night at the Museum (65.95×), Guardians of the Galaxy (film) (26.62×), Elizabeth Olsen (30.31×), and Anthony Mackie (43.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Doctor Strange (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.