Night at the Museum Audience in United States

Night at the Museum logo

Night at the Museum has an estimated audience of 2,026,179 people in United States. 51.2% are female, 48.8% are male, average age 34.6. Top regions: California, Texas, New York. Top brand affinities: Megamind, Social analytics, Candice Patton, Naomi Scott, Goosebumps (film).

The average Night at the Museum fan in United States is 34.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Megamind, Social analytics, Candice Patton, with strongest over-indexing on Megamind (446.49× the country average). Demographically, the Night at the Museum audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Night at the Museum fans

Demographic split for Night at the Museum audience in United States
MetricValue
Female51.2%
Male48.8%
Average age34.6
Estimated audience size2,026,179

Audience persona

The typical Night at the Museum fan in United States is balanced, around 34.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Megamind.

Top regions in United States

Top regions ranked by reach for Night at the Museum in United States
RegionReachAffinity
California191,7530.86×
Texas165,2200.95×
New York133,5741.18×
Florida109,1690.8×
Pennsylvania71,5851.05×
Illinois70,6031.05×
Ohio64,7771.04×
North Carolina54,1140.89×
Michigan52,6200.99×
Georgia50,9230.82×
Virginia48,3460.98×
New Jersey46,5800.9×
Indiana43,3681.17×
Tennessee41,1681.01×
Washington40,0130.98×
Arizona39,8620.96×
Missouri37,3041.14×
Colorado36,1471.13×
Massachusetts35,9230.9×
Wisconsin34,4651.13×
Maryland31,0240.89×
Minnesota28,5780.98×
Utah27,8971.54×
South Carolina26,8020.88×
Oklahoma26,0271.16×
Kentucky25,8241.02×
Oregon24,3171.05×
Alabama23,6810.84×
Louisiana20,2220.77×
Connecticut19,0290.94×
Iowa17,7921.07×
Kansas17,6221.1×
Arkansas16,4900.99×
Nevada14,7790.75×
Idaho12,7521.25×
Mississippi12,6190.76×
Washington, District of Columbia10,8021.77×
Nebraska10,6531.05×
New Mexico9,2690.91×
West Virginia9,1050.97×
New Hampshire7,9350.99×
Maine6,8790.95×
Hawaii6,2870.72×
Montana6,0591.08×
Rhode Island5,3650.83×
South Dakota4,8711.04×
Alaska4,5941.06×
Delaware4,3300.77×
North Dakota4,0760.98×
Vermont3,2310.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Night at the Museum audience
BrandAffinityCategory
Megamind446.49×Movies & TV
Social analytics2804.6×Business & Career
Candice Patton1024.14×Movies & TV
Naomi Scott427.78×Movies & TV
Goosebumps (film)381.14×Movies & TV
Kubo and the Two Strings631.76×Movies & TV
Van Helsing (film)361.15×Movies & TV
Jack the Giant Slayer547.45×Movies & TV
Power Rangers (film)203.37×Movies & TV
Now You See Me (film)96.37×Movies & TV
Rise of the Guardians211.65×Movies & TV
Monsters vs. Aliens166.31×Movies & TV
Hugo (film)167.42×Fashion & Accessoires
Scooby-Doo34.56×Movies & TV
Casper (film)135.5×Movies & TV
Coraline (film)73.33×Movies & TV
Diary of a Wimpy Kid (film series)103.8×Movies & TV
Inglourious Basterds86.34×Movies & TV
Jake Johnson148.73×Movies & TV
Penguins of Madagascar150.34×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Night at the Museum audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.83
Family OrientationCONSERVATISM1.32
IndulgenceJOY1.28
Social Media UsageJOY1.26
Urban LifestyleOPEN1.25
SpiritualityBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for Night at the Museum
CountryShare
United States44.9%
United Kingdom10.7%
Canada5.9%

See Night at the Museum audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Night at the Museum have in United States?

Night at the Museum has an estimated audience of 2,026,179 people in United States, concentrated in California and Texas.

What is the gender split and age of Night at the Museum fans?

51.2% of Night at the Museum fans are female, 48.8% are male, with an average age of 34.6 years.

Which brands do Night at the Museum fans like most?

Night at the Museum fans show strongest brand affinity for Megamind (446.49×), Social analytics (2804.6×), and Candice Patton (1024.14×) over the country average.

Where do Night at the Museum fans live in United States?

Night at the Museum fans in United States are most concentrated in California (reach 191,753), Texas (reach 165,220), and New York (reach 133,574). These three regions account for the largest share of the active audience.

What other brands do Night at the Museum fans also like?

Beyond Night at the Museum itself, the audience over-indexes on Social analytics (2804.6×), Candice Patton (1024.14×), Naomi Scott (427.78×), and Goosebumps (film) (381.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Night at the Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.