Rascasse Audience Intelligence

Night at the Museum Audience in United States

A data profile of the people who buy, follow and care about Night at the Museum in United States — modelled from more than twelve digital signal sources. Night at the Museum has an estimated audience of 2,250,089 people in United States.

#741among Movie / TV Show / Series in United States#1941in Movies & TV

The average Night at the Museum fan in United States is 34.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Social analytics, Megamind, Candice Patton, with strongest over-indexing on Social analytics (2804.6× the country average).

Demographically, the Night at the Museum audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Night at the Museum fan in United States is balanced, around 34.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Social analytics.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Night at the Museum profile in United States.

Audience size
2.3M
in United States
Gender
51.2%♀
48.8% male
Age
34.6
average years
Country rank
#12952
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Night at the Museum viewers

51.2% are female, 48.8% are male, average age 34.6.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for Night at the Museum audience in United States
MetricValue
Female51.2%
Male48.8%
Average age34.6
Estimated audience size2,250,089
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Night at the Museum audience in United States
Age bracketShare%
16-1935%
20-2917%
30-3918%
40-4916%
50+14%
Fig. 04

Worldwide distribution

42.6%

of the worldwide Night at the Museum audience comes from United States.

Worldwide audience distribution share by country for Night at the Museum
CountryShare
United States42.6%
United Kingdom11.0%
Germany6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Night at the Museum audience in United States is strongest.

Fig. 05

Top regions by affinity

Night at the Museum fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~9K1.48×
02Utah~30K1.45×
03Idaho~10K1.31×
04Indiana~40K1.15×
05Kansas~20K1.15×
06Wisconsin~30K1.14×
07Oklahoma~30K1.14×
08Wyoming~3K1.14×
09Missouri~40K1.13×
10Montana~6K1.13×
11South Dakota~5K1.13×
12Colorado~40K1.12×
13North Dakota~5K1.12×
14Iowa~20K1.10×
15Nebraska~10K1.09×
16Alaska~5K1.09×
17New York~100K1.06×
18Ohio~60K1.04×
19Arkansas~20K1.04×
20Kentucky~30K1.02×
21Illinois~70K1.00×
22Michigan~50K1.00×
23Minnesota~30K1.00×
24Oregon~20K1.00×
25New Hampshire~8K1.00×
26West Virginia~9K0.99×
27Pennsylvania~70K0.98×
28Arizona~40K0.98×
29Tennessee~40K0.98×
30New Mexico~10K0.97×
31Maine~7K0.96×
32Texas~200K0.95×
33Connecticut~20K0.95×
34Washington~40K0.94×
35Virginia~50K0.92×
36North Carolina~50K0.90×
37New Jersey~50K0.88×
38South Carolina~30K0.87×
39Alabama~20K0.87×
40Rhode Island~6K0.87×
41Massachusetts~30K0.86×
42Maryland~30K0.86×
43California~200K0.85×
44Delaware~5K0.81×
45Louisiana~20K0.80×
46Georgia~50K0.79×
47Nevada~20K0.79×
48Hawaii~7K0.79×
49Florida~100K0.77×
50Mississippi~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Night at the Museum, United States
0.77×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Night at the Museum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Night at the Museum audience
#·InterestCategoryAffinity×
01Social analyticsBusiness & Career2804.60×
02Candice PattonMovies & TV1024.14×
03Kubo and the Two StringsMovies & TV631.76×
04Jack the Giant SlayerMovies & TV547.45×
05MegamindMovies & TV446.49×
06Naomi ScottMovies & TV427.78×
07Goosebumps (film)Movies & TV381.14×
08Van Helsing (film)Movies & TV361.15×
09Rise of the GuardiansMovies & TV211.65×
10Power Rangers (film)Movies & TV203.37×
11Hugo (film)Fashion & Accessoires167.42×
12Monsters vs. AliensMovies & TV166.31×
13Penguins of MadagascarMovies & TV150.34×
14Jake JohnsonMovies & TV148.73×
15Casper (film)Movies & TV135.50×
16Diary of a Wimpy Kid (film series)Movies & TV103.80×
17Now You See Me (film)Movies & TV96.37×
18Inglourious BasterdsMovies & TV86.34×
19Coraline (film)Movies & TV73.33×
20Scooby-DooMovies & TV34.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Night at the Museum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Night at the Museum audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.47×
Social Media UsageJOY1.43×
PatriotismCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Night at the Museum audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.82×
MindfulnessBALANCE0.86×
SpiritualityBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Night at the Museum have in United States?

Night at the Museum has an estimated audience of 2,250,089 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Night at the Museum viewers?

51.2% of Night at the Museum fans are female, 48.8% are male, with an average age of 34.6 years.

03

Which brands do Night at the Museum fans like most?

Night at the Museum fans show strongest brand affinity for Social analytics (2804.6×), Megamind (446.49×), and Candice Patton (1024.14×) over the country average.

04

Where do Night at the Museum fans live in United States?

Night at the Museum fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Night at the Museum fans also like?

Beyond Night at the Museum itself, the audience over-indexes on Megamind (446.49×), Candice Patton (1024.14×), Naomi Scott (427.78×), and Goosebumps (film) (381.14×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Night at the Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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