Casper (film) Audience in United States

Casper (film) has an estimated audience of 2,056,930 people in United States. 57.6% are female, 42.4% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Scooby-Doo, Night at the Museum, Diane von Fürstenberg, Noah Cyrus, Beetlejuice.

The average Casper (film) fan in United States is 40.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Scooby-Doo, Night at the Museum, Diane von Fürstenberg, with strongest over-indexing on Scooby-Doo (40.78× the country average). Demographically, the Casper (film) audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Casper (film) fans

Demographic split for Casper (film) audience in United States
MetricValue
Female57.6%
Male42.4%
Average age40.6
Estimated audience size2,056,930

Audience persona

The typical Casper (film) fan in United States is more female, around 40.6 years old, with strong Quality Awareness tendencies and a notable affinity for Scooby-Doo.

Top regions in United States

Top regions ranked by reach for Casper (film) in United States
RegionReachAffinity
California210,3290.93×
Texas146,4440.83×
Florida100,4670.72×
New York93,8230.82×
Illinois51,2590.75×
Pennsylvania49,5100.71×
Ohio47,5090.75×
Georgia47,3630.75×
Michigan47,0630.87×
North Carolina42,7730.69×
Wyoming35,91911.78×
New Jersey35,8490.69×
Missouri35,6641.08×
Arizona35,3710.84×
Virginia35,1760.7×
Colorado33,3381.03×
Washington32,8620.8×
Minnesota32,1771.09×
Tennessee31,8980.77×
Massachusetts30,5260.75×
Indiana30,4720.81×
Maryland23,5090.66×
Utah21,8871.19×
Wisconsin21,6230.7×
Kentucky21,0040.81×
Alabama20,7420.72×
South Carolina19,5480.63×
Kansas19,2321.19×
Oklahoma18,7530.82×
Oregon17,7450.75×
Louisiana17,5610.66×
Nevada16,4920.83×
Connecticut14,4800.7×
Arkansas13,4900.8×
Iowa12,3470.73×
Mississippi11,0110.65×
Idaho9,3400.91×
New Mexico8,8930.86×
Nebraska8,1130.79×
West Virginia6,9830.73×
Montana6,1821.08×
New Hampshire5,5770.69×
Maine5,0390.68×
Hawaii4,9790.56×
South Dakota4,7381×
Rhode Island4,2070.64×
North Dakota3,8140.9×
Washington, District of Columbia3,7630.61×
Delaware3,4610.61×
Alaska2,9310.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Casper (film) audience
BrandAffinityCategory
Scooby-Doo40.78×Movies & TV
Night at the Museum102.5×Movies & TV
Diane von Fürstenberg49.29×Fashion & Accessoires
Noah Cyrus34.7×Music & Radio
Beetlejuice6.47×Movies & TV
Dolby Atmos56.05×Music & Radio
Chandelier20.49×Home & Garden
Gordon Ramsey14.34×Food & Beverages
Halloween Horror Nights14.21×Movies & TV
Megamind13.8×Movies & TV
Luxury Travel11.29×Travel & Leisure
Helen Mirren12.44×Movies & TV
D&R17.77×Technology & Electronics
Veja Sneakers18.49×Fashion & Accessoires
Cotopaxi20.04×Fashion & Accessoires
Maze Runner (film series)12.06×Movies & TV
Whole grain10.9×Food & Beverages
Prepackaged meal11.79×Food & Beverages
Fruits Basket20.73×Literature
Christopher Lloyd10.71×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Casper (film) audience
TraitClusterScore
Quality AwarenessPREMIUM3.76
Luxury OrientationPREMIUM3.22
Design AffinityPREMIUM1.69
Risk AppetiteTHRILL1.36
ExtroversionTHRILL1.25
SustainabilityBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for Casper (film)
CountryShare
United States37.7%
Italy6.6%
Canada5.9%

See Casper (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Casper (film) have in United States?

Casper (film) has an estimated audience of 2,056,930 people in United States, concentrated in California and Texas.

What is the gender split and age of Casper (film) fans?

57.6% of Casper (film) fans are female, 42.4% are male, with an average age of 40.6 years.

Which brands do Casper (film) fans like most?

Casper (film) fans show strongest brand affinity for Scooby-Doo (40.78×), Night at the Museum (102.5×), and Diane von Fürstenberg (49.29×) over the country average.

Where do Casper (film) fans live in United States?

Casper (film) fans in United States are most concentrated in California (reach 210,329), Texas (reach 146,444), and Florida (reach 100,467). These three regions account for the largest share of the active audience.

What other brands do Casper (film) fans also like?

Beyond Casper (film) itself, the audience over-indexes on Night at the Museum (102.5×), Diane von Fürstenberg (49.29×), Noah Cyrus (34.7×), and Beetlejuice (6.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Casper (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.