Rascasse Audience Intelligence

Casper (film) Audience in United States

A data profile of the people who buy, follow and care about Casper (film) in United States — modelled from more than twelve digital signal sources. Casper (film) has an estimated audience of 2,066,676 people in United States.

#846among Movie / TV Show / Series in United States#2143in Movies & TV

The average Casper (film) fan in United States is 40.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Night at the Museum, Scooby-Doo, Dolby Atmos, with strongest over-indexing on Night at the Museum (135.5× the country average).

Demographically, the Casper (film) audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Casper (film) fan in United States is more female, around 40.6 years old, with strong Quality Awareness tendencies and a notable affinity for Night at the Museum.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Casper (film) profile in United States.

Audience size
2.1M
in United States
Gender
57.6%♀
42.4% male
Age
40.6
average years
Country rank
#13881
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Casper (film) viewers

57.6% are female, 42.4% are male, average age 40.6.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Casper (film) audience in United States
MetricValue
Female57.6%
Male42.4%
Average age40.6
Estimated audience size2,066,676
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Casper (film) audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3920%
40-4922%
50+22%
Fig. 04

Worldwide distribution

36.6%

of the worldwide Casper (film) audience comes from United States.

Worldwide audience distribution share by country for Casper (film)
CountryShare
United States36.6%
Italy6.2%
Canada5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Casper (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Casper (film) fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~50K14.90×
02Utah~20K1.12×
03Kansas~20K1.11×
04Montana~6K1.07×
05Minnesota~30K1.02×
06Missouri~30K1.01×
07South Dakota~5K1.01×
08Colorado~30K0.94×
09North Dakota~4K0.92×
10Idaho~9K0.89×
11California~200K0.84×
12New Mexico~9K0.83×
13Michigan~40K0.81×
14Arizona~30K0.79×
15Nevada~20K0.78×
16Nebraska~8K0.78×
17Oklahoma~20K0.77×
18Arkansas~10K0.77×
19Indiana~30K0.76×
20Kentucky~20K0.76×
21Texas~100K0.74×
22Tennessee~30K0.74×
23West Virginia~7K0.74×
24New York~80K0.73×
25Washington~30K0.73×
26Oregon~20K0.72×
27Alaska~3K0.72×
28Iowa~10K0.71×
29Ohio~40K0.70×
30Massachusetts~30K0.70×
31New Hampshire~6K0.70×
32Maine~5K0.70×
33Georgia~40K0.69×
34Alabama~20K0.69×
35Illinois~50K0.68×
36Florida~90K0.67×
37Pennsylvania~50K0.67×
38Wisconsin~20K0.67×
39Connecticut~10K0.67×
40Virginia~30K0.65×
41Rhode Island~4K0.65×
42North Carolina~40K0.64×
43Louisiana~20K0.64×
44Mississippi~10K0.64×
45New Jersey~30K0.63×
46Maryland~20K0.63×
47Delaware~4K0.62×
48South Carolina~20K0.61×
49Washington, District of Columbia~4K0.59×
50Hawaii~5K0.56×
Fig. 06

Affinity by region

Affinity by region — Casper (film), United States
0.56×1.00×14.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Casper (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Casper (film) audience
#·InterestCategoryAffinity×
01Night at the MuseumMovies & TV135.50×
02Dolby AtmosMusic & Radio90.40×
03Scooby-DooMovies & TV33.76×
04CotopaxiFashion & Accessoires29.70×
05Requiem for a DreamMovies & TV25.89×
06Chicken RunMovies & TV24.11×
07Noodles & CompanyFood & Beverages20.00×
08Sarah Michelle GellarMovies & TV20.00×
09Shark TaleMovies & TV20.00×
10Stacy KeiblerMovies & TV20.00×
11Pinky and the BrainMovies & TV20.00×
12Gangs of New YorkMovies & TV20.00×
13Gordon RamseyFood & Beverages18.97×
14Halloween Horror NightsMovies & TV18.94×
15GameTimeTravel & Leisure15.86×
16Jim MorrisonMusic & Radio14.63×
17MegamindMovies & TV13.26×
18GymboreeFashion & Accessoires9.18×
19ExxonCars & Mobility8.71×
20BeetlejuiceMovies & TV3.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Casper (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Casper (film) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.73×
PatriotismCONSERVATISM1.57×
Convenience OrientationPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Casper (film) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
MindfulnessBALANCE0.84×
TraditionCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Casper (film) have in United States?

Casper (film) has an estimated audience of 2,066,676 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Casper (film) viewers?

57.6% of Casper (film) fans are female, 42.4% are male, with an average age of 40.6 years.

03

Which brands do Casper (film) fans like most?

Casper (film) fans show strongest brand affinity for Night at the Museum (135.5×), Scooby-Doo (33.76×), and Dolby Atmos (90.4×) over the country average.

04

Where do Casper (film) fans live in United States?

Casper (film) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Casper (film) fans also like?

Beyond Casper (film) itself, the audience over-indexes on Scooby-Doo (33.76×), Dolby Atmos (90.4×), Noodles & Company (20×), and Sarah Michelle Gellar (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Casper (film) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Casper (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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