A data profile of the people who buy, follow and care about Chicken Run in United States — modelled from more than twelve digital signal sources. Chicken Run has an estimated audience of 1,099,013 people in United States.
The average Chicken Run fan in United States is 37.2 years old, more female, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Continente, Indochine, Pingo Doce, with strongest over-indexing on Continente (878.72× the country average).
Demographically, the Chicken Run audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Chicken Run fan in United States is more female, around 37.2 years old, with strong Sustainability tendencies and a notable affinity for Continente.
The key figures that characterise the Chicken Run profile in United States.
58.7% are female, 41.3% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 37.2 |
| Estimated audience size | 1,099,013 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Chicken Run audience comes from United States.
| Country | Share |
|---|---|
| United States | 37.8% |
| United Kingdom | 14.0% |
| France | 6.9% |
Where the Chicken Run audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~10K | 1.44× | |
| 02 | Idaho | ~8K | 1.38× | |
| 03 | Oklahoma | ~20K | 1.30× | |
| 04 | Georgia | ~40K | 1.27× | |
| 05 | Texas | ~100K | 1.24× | |
| 06 | Arkansas | ~10K | 1.20× | |
| 07 | Missouri | ~20K | 1.16× | |
| 08 | Maine | ~5K | 1.16× | |
| 09 | West Virginia | ~6K | 1.14× | |
| 10 | Montana | ~4K | 1.13× | |
| 11 | Tennessee | ~30K | 1.12× | |
| 12 | Vermont | ~2K | 1.12× | |
| 13 | Oregon | ~10K | 1.10× | |
| 14 | New Mexico | ~6K | 1.10× | |
| 15 | Arizona | ~30K | 1.09× | |
| 16 | Kentucky | ~20K | 1.09× | |
| 17 | Indiana | ~20K | 1.06× | |
| 18 | New Hampshire | ~5K | 1.05× | |
| 19 | Washington | ~20K | 1.04× | |
| 20 | Kansas | ~9K | 1.04× | |
| 21 | Alaska | ~3K | 1.04× | |
| 22 | North Carolina | ~30K | 1.01× | |
| 23 | Nebraska | ~6K | 1.01× | |
| 24 | Ohio | ~30K | 1.00× | |
| 25 | Alabama | ~20K | 1.00× | |
| 26 | Louisiana | ~10K | 0.99× | |
| 27 | Mississippi | ~9K | 0.99× | |
| 28 | Iowa | ~9K | 0.98× | |
| 29 | Colorado | ~20K | 0.97× | |
| 30 | California | ~100K | 0.96× | |
| 31 | Wisconsin | ~20K | 0.96× | |
| 32 | South Dakota | ~3K | 0.96× | |
| 33 | Minnesota | ~20K | 0.95× | |
| 34 | North Dakota | ~2K | 0.95× | |
| 35 | South Carolina | ~20K | 0.92× | |
| 36 | Pennsylvania | ~30K | 0.91× | |
| 37 | Michigan | ~30K | 0.90× | |
| 38 | Maryland | ~20K | 0.87× | |
| 39 | Virginia | ~20K | 0.86× | |
| 40 | Illinois | ~30K | 0.84× | |
| 41 | Nevada | ~9K | 0.84× | |
| 42 | Connecticut | ~9K | 0.83× | |
| 43 | Rhode Island | ~3K | 0.83× | |
| 44 | Florida | ~60K | 0.80× | |
| 45 | Massachusetts | ~20K | 0.80× | |
| 46 | Delaware | ~2K | 0.80× | |
| 47 | Hawaii | ~4K | 0.78× | |
| 48 | New York | ~50K | 0.75× | |
| 49 | Washington, District of Columbia | ~2K | 0.70× | |
| 50 | New Jersey | ~20K | 0.65× |
The strongest cross-interests of the Chicken Run audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Continente | Shopping | 878.72× | ||
| 02 | Pingo Doce | Shopping | 714.08× | ||
| 03 | Les Enfoirés | Music & Radio | 467.13× | ||
| 04 | Frango Assado | Food & Beverages | 260.87× | ||
| 05 | Reyka Vodka | Food & Beverages | 257.30× | ||
| 06 | Indochine | Music & Radio | 250.13× | ||
| 07 | Jean-Jacques Goldman | Music & Radio | 250.13× | ||
| 08 | Positivity | Politics & Society | 140.15× | ||
| 09 | Sloe gin | Food & Beverages | 130.33× | ||
| 10 | Backyard Chicken Coops | Food & Beverages | 115.25× | ||
| 11 | Oban | Travel & Leisure | 72.57× | ||
| 12 | Little Party Dress | Fashion & Accessoires | 60.13× | ||
| 13 | Rooster | Pets & Animals | 46.34× | ||
| 14 | Chickens as pets | Pets & Animals | 39.75× | ||
| 15 | Pastured poultry | Politics & Society | 38.89× | ||
| 16 | Beethoven (film) | Movies & TV | 37.16× | ||
| 17 | Free range | Politics & Society | 35.49× | ||
| 18 | Pig farming | Politics & Society | 12.94× | ||
| 19 | Portugal | Travel & Leisure | 12.67× | ||
| 20 | Poultry farming | Politics & Society | 12.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.39× | |
| Healthy Lifestyle | BALANCE | 1.39× | |
| Pet Ownership | JOY | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.73× | |
| Convenience Orientation | PREMIUM | 0.80× | |
| Quality Awareness | PREMIUM | 0.81× |
Chicken Run has an estimated audience of 1,099,013 people in United States, concentrated in Texas and California.
58.7% of Chicken Run fans are female, 41.3% are male, with an average age of 37.2 years.
Chicken Run fans show strongest brand affinity for Continente (878.72×), Indochine (250.13×), and Pingo Doce (714.08×) over the country average.
Chicken Run fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Chicken Run itself, the audience over-indexes on Indochine (250.13×), Pingo Doce (714.08×), Positivity (140.15×), and Free range (35.49×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Chicken Run. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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