Oban Audience in United States
Oban has an estimated audience of 361,514 people in United States. 37.5% are female, 62.5% are male, average age 38.6. Top regions: California, New York, Texas. Top brand affinities: Hasan Minhaj, Birthday Gifts, Hocus Pocus, Kielbasa, Nationality.
The average Oban fan in United States is 38.6 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Hasan Minhaj, Birthday Gifts, Hocus Pocus, with strongest over-indexing on Hasan Minhaj (52.27× the country average). Demographically, the Oban audience skews more male with an average age of 38.6, and over-indexes on personality traits such as LGBTQ+ Identity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Oban fans
| Metric | Value |
|---|---|
| Female | 37.5% |
| Male | 62.5% |
| Average age | 38.6 |
| Estimated audience size | 361,514 |
Audience persona
The typical Oban fan in United States is more male, around 38.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hasan Minhaj.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 50,156 | 1.26× |
| New York | 26,451 | 1.31× |
| Texas | 23,844 | 0.77× |
| Florida | 20,553 | 0.84× |
| North Carolina | 12,591 | 1.16× |
| Washington | 11,717 | 1.62× |
| Pennsylvania | 11,524 | 0.95× |
| Illinois | 11,427 | 0.95× |
| Massachusetts | 11,204 | 1.57× |
| Virginia | 10,933 | 1.24× |
| New Jersey | 10,456 | 1.14× |
| Georgia | 9,799 | 0.88× |
| Ohio | 9,547 | 0.86× |
| Arizona | 9,278 | 1.26× |
| Colorado | 9,226 | 1.62× |
| Michigan | 8,813 | 0.93× |
| Maryland | 6,822 | 1.1× |
| Oregon | 6,757 | 1.63× |
| Tennessee | 5,950 | 0.82× |
| Minnesota | 5,830 | 1.13× |
| Connecticut | 4,761 | 1.31× |
| South Carolina | 4,693 | 0.86× |
| Wisconsin | 4,681 | 0.86× |
| Missouri | 4,391 | 0.75× |
| Indiana | 4,159 | 0.63× |
| Utah | 3,149 | 0.97× |
| Alabama | 2,930 | 0.58× |
| Louisiana | 2,780 | 0.6× |
| Kentucky | 2,740 | 0.6× |
| Nevada | 2,628 | 0.75× |
| Washington, District of Columbia | 2,480 | 2.28× |
| Oklahoma | 2,313 | 0.58× |
| Maine | 2,137 | 1.65× |
| New Hampshire | 2,109 | 1.48× |
| Kansas | 2,089 | 0.73× |
| Idaho | 1,950 | 1.08× |
| Iowa | 1,833 | 0.62× |
| Arkansas | 1,791 | 0.6× |
| Hawaii | 1,694 | 1.09× |
| New Mexico | 1,507 | 0.83× |
| Rhode Island | 1,256 | 1.09× |
| Nebraska | 1,239 | 0.68× |
| Montana | 1,188 | 1.18× |
| Mississippi | 1,137 | 0.38× |
| Vermont | 1,052 | 1.66× |
| Alaska | 937 | 1.21× |
| West Virginia | 832 | 0.49× |
| Delaware | 775 | 0.78× |
| South Dakota | 476 | 0.57× |
| Wyoming | 380 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hasan Minhaj | 52.27× | Movies & TV |
| Birthday Gifts | 4.92× | Kids & Family |
| Hocus Pocus | 6.02× | Movies & TV |
| Kielbasa | 20× | Food & Beverages |
| Nationality | 2.42× | Politics & Society |
| Elsword | 17.53× | Games |
| Karbala | 9.32× | Travel & Leisure |
| Nebraska Cornhuskers football | 3.6× | Sports |
| Alaska | 1.68× | Travel & Leisure |
| Unique Gifts | 2.22× | Shopping |
| Haberler | 11.06× | News |
| Fat Albert (film) | 6.58× | Movies & TV |
| St. Ives | 9.61× | Travel & Leisure |
| Home staging | 3.48× | Home & Garden |
| Tuscany | 4.28× | Travel & Leisure |
| Justice | 1.75× | Politics & Society |
| Regional Municipality of Niagara | 6.9× | Travel & Leisure |
| Kendra Scott | 1.56× | Fashion & Accessoires |
| Hoosier | 7.41× | Politics & Society |
| Infiniti QX56 | 8.88× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.5 |
| Quality Awareness | PREMIUM | 1.77 |
| Family Orientation | CONSERVATISM | 1.67 |
| Luxury Orientation | PREMIUM | 1.42 |
| Design Affinity | PREMIUM | 1.33 |
| Indulgence | JOY | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.7% |
| United Kingdom | 27.2% |
| South Korea | 9.8% |
See Oban audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
Frequently asked questions
How many fans does Oban have in United States?
Oban has an estimated audience of 361,514 people in United States, concentrated in California and New York.
What is the gender split and age of Oban fans?
37.5% of Oban fans are female, 62.5% are male, with an average age of 38.6 years.
Which brands do Oban fans like most?
Oban fans show strongest brand affinity for Hasan Minhaj (52.27×), Birthday Gifts (4.92×), and Hocus Pocus (6.02×) over the country average.
Where do Oban fans live in United States?
Oban fans in United States are most concentrated in California (reach 50,156), New York (reach 26,451), and Texas (reach 23,844). These three regions account for the largest share of the active audience.
What other brands do Oban fans also like?
Beyond Oban itself, the audience over-indexes on Birthday Gifts (4.92×), Hocus Pocus (6.02×), Kielbasa (20×), and Nationality (2.42×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Oban. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.