Rascasse Audience Intelligence

Japanese whisky Audience in United States

A data profile of the people who buy, follow and care about Japanese whisky in United States — modelled from more than twelve digital signal sources. Japanese whisky has an estimated audience of 1,510,001 people in United States.

#47among Alcohol in United States#7259among Topic in United States#1045in Food & Beverages

The average Japanese whisky fan in United States is 38.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Malt whisky, Buffalo Trace Bourbon, Donald Trump Jr., with strongest over-indexing on Malt whisky (25.51× the country average).

Demographically, the Japanese whisky audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Japanese whisky fan in United States is more male, around 38.3 years old, with strong Pet Ownership tendencies and a notable affinity for Malt whisky.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Japanese whisky profile in United States.

Audience size
1.5M
in United States
Gender
34.2%♀
65.8% male
Age
38.3
average years
Country rank
#17674
Topic in United States
Fig. 01

Search interest · 12-month trend

+101%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Japanese whisky fans

34.2% are female, 65.8% are male, average age 38.3.

Fig. 02

Gender split

34.2%
Female
65.8%
Male
Demographic split for Japanese whisky audience in United States
MetricValue
Female34.2%
Male65.8%
Average age38.3
Estimated audience size1,510,001
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Japanese whisky audience in United States
Age bracketShare%
16-1917%
20-2924%
30-3924%
40-4920%
50+16%
Fig. 04

Worldwide distribution

19.4%

of the worldwide Japanese whisky audience comes from United States.

Worldwide audience distribution share by country for Japanese whisky
CountryShare
Japan22.8%
United States19.4%
Taiwan9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Japanese whisky audience in United States is strongest.

Fig. 05

Top regions by affinity

Japanese whisky fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~30K5.05×
02California~400K2.15×
03Nevada~30K1.74×
04Washington, District of Columbia~8K1.73×
05New York~100K1.58×
06Washington~40K1.48×
07New Jersey~50K1.39×
08Colorado~30K1.37×
09Oregon~20K1.26×
10Illinois~60K1.22×
11Massachusetts~40K1.21×
12Alaska~4K1.18×
13Texas~100K1.09×
14Florida~100K1.09×
15Connecticut~20K1.09×
16Arizona~30K1.07×
17Maryland~30K1.04×
18Georgia~50K1.01×
19Virginia~40K1.01×
20Rhode Island~4K0.93×
21Vermont~2K0.91×
22New Hampshire~5K0.88×
23Montana~4K0.87×
24Delaware~4K0.87×
25Maine~5K0.86×
26South Dakota~3K0.86×
27North Dakota~3K0.86×
28Idaho~6K0.85×
29New Mexico~6K0.85×
30Tennessee~30K0.84×
31Minnesota~20K0.84×
32Pennsylvania~40K0.83×
33North Carolina~40K0.80×
34Louisiana~20K0.79×
35Oklahoma~10K0.79×
36Nebraska~6K0.79×
37Utah~10K0.78×
38Kansas~9K0.78×
39West Virginia~5K0.76×
40Michigan~30K0.75×
41Wisconsin~20K0.75×
42Missouri~20K0.72×
43Kentucky~10K0.72×
44Iowa~9K0.71×
45Arkansas~9K0.71×
46Mississippi~9K0.70×
47Indiana~20K0.69×
48South Carolina~20K0.69×
49Alabama~10K0.65×
50Ohio~30K0.64×
Fig. 06

Affinity by region

Affinity by region — Japanese whisky, United States
0.64×1.00×5.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Japanese whisky audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Japanese whisky audience
#·InterestCategoryAffinity×
01OHSU School of NursingBusiness & Career57.19×
02Buffalo Trace BourbonFood & Beverages49.98×
03Society for Public Health EducationTopic48.60×
04Chopin (vodka)Food & Beverages39.56×
05JJ WattSports31.40×
06The CranberriesMusic & Radio28.08×
07Malt whiskyFood & Beverages25.51×
08USC Trojans footballSports21.78×
09The Macallan distilleryFood & Beverages19.69×
10Rye whiskeyFood & Beverages17.03×
11American whiskeyFood & Beverages15.49×
12Single malt whiskyFood & Beverages11.79×
13Blended whiskeyFood & Beverages10.89×
14University of FloridaBusiness & Career10.27×
15Diet foodFood & Beverages9.56×
16Irish whiskeyFood & Beverages9.43×
17Donald Trump Jr.Politics & Society8.72×
18RumFood & Beverages8.52×
19WhiskyFood & Beverages6.43×
20Nativity of JesusPolitics & Society6.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Japanese whisky audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Japanese whisky audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.83×
Healthy LifestyleBALANCE1.68×
IndulgenceJOY1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Japanese whisky audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.99×
CreativityOPEN1.03×
Family OrientationCONSERVATISM1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Japanese whisky have in United States?

Japanese whisky has an estimated audience of 1,510,001 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Japanese whisky fans?

34.2% of Japanese whisky fans are female, 65.8% are male, with an average age of 38.3 years.

03

Which brands do Japanese whisky fans like most?

Japanese whisky fans show strongest brand affinity for Malt whisky (25.51×), Buffalo Trace Bourbon (49.98×), and Donald Trump Jr. (8.72×) over the country average.

04

Where do Japanese whisky fans live in United States?

Japanese whisky fans in United States are most concentrated in California (reach ~400K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Japanese whisky fans also like?

Beyond Japanese whisky itself, the audience over-indexes on Buffalo Trace Bourbon (49.98×), Donald Trump Jr. (8.72×), JJ Watt (31.4×), and American whiskey (15.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Japanese whisky audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Japanese whisky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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