Japanese whisky Audience in United States

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Japanese whisky has an estimated audience of 1,510,001 people in United States. 34.2% are female, 65.8% are male, average age 38.3. Top regions: California, Texas, New York. Top brand affinities: Malt whisky, Buffalo Trace Bourbon, JJ Watt, American whiskey, Diet food.

The average Japanese whisky fan in United States is 38.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Malt whisky, Buffalo Trace Bourbon, JJ Watt, with strongest over-indexing on Malt whisky (25.51× the country average). Demographically, the Japanese whisky audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Japanese whisky fans

Demographic split for Japanese whisky audience in United States
MetricValue
Female34.2%
Male65.8%
Average age38.3
Estimated audience size1,510,001

Audience persona

The typical Japanese whisky fan in United States is more male, around 38.3 years old, with strong Indulgence tendencies and a notable affinity for Malt whisky.

Top regions in United States

Top regions ranked by reach for Japanese whisky in United States
RegionReachAffinity
California309,2011.86×
Texas157,3051.21×
New York131,5961.56×
Florida126,7511.24×
Illinois62,3721.24×
New Jersey52,3451.36×
Georgia50,3241.08×
Pennsylvania44,3330.87×
Washington43,6371.44×
Virginia42,8881.17×
North Carolina40,2380.89×
Massachusetts36,6161.23×
Michigan34,5170.87×
Ohio33,6280.72×
Arizona33,5621.09×
Colorado28,2181.19×
Maryland27,8161.07×
Tennessee25,6740.85×
Nevada23,7861.63×
Oregon22,5181.3×
Indiana19,9440.72×
Missouri18,9500.78×
Minnesota17,7270.82×
Hawaii17,6052.71×
Wisconsin17,5980.77×
South Carolina17,1860.76×
Louisiana17,1070.88×
Connecticut16,2421.07×
Kentucky14,7640.78×
Oklahoma14,5730.87×
Alabama14,4950.69×
Kansas10,1570.85×
Utah9,7530.72×
Iowa9,6430.78×
Arkansas7,8890.63×
Washington, District of Columbia6,9151.52×
Mississippi6,6600.54×
New Mexico6,5380.86×
Idaho6,0180.79×
Nebraska5,9150.78×
New Hampshire4,5300.76×
West Virginia4,0730.58×
Rhode Island4,0510.84×
Maine3,7240.69×
Alaska3,2521.01×
Montana3,1890.76×
South Dakota2,9730.85×
Delaware2,7570.66×
North Dakota2,3840.77×
Wyoming2,3061.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Japanese whisky audience
BrandAffinityCategory
Malt whisky25.51×Food & Beverages
Buffalo Trace Bourbon49.98×Food & Beverages
JJ Watt31.4×Sports
American whiskey15.49×Food & Beverages
Diet food9.56×Food & Beverages
USC Trojans football21.78×Sports
Whisky6.43×Food & Beverages
Rum8.52×Food & Beverages
Single malt whisky11.79×Food & Beverages
The Cranberries28.08×Music & Radio
OHSU School of Nursing57.19×Business & Career
Rye whiskey17.03×Food & Beverages
Irish whiskey9.43×Food & Beverages
Blended whiskey10.89×Food & Beverages
University of Florida10.27×Business & Career
Nativity of Jesus6.23×Politics & Society
Society for Public Health Education48.6×
Chopin (vodka)39.56×Food & Beverages
Bourbon whiskey6.11×Food & Beverages
Halloween costume9.4×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Japanese whisky audience
TraitClusterScore
IndulgenceJOY3.39
Luxury OrientationPREMIUM2.8
Design AffinityPREMIUM2.25
PatriotismCONSERVATISM2.14
Quality AwarenessPREMIUM1.84
Early Adopter MentalityPOWER1.69

Worldwide distribution

Worldwide audience distribution share by country for Japanese whisky
CountryShare
Japan22.8%
United States19.4%
Taiwan9.2%

See Japanese whisky audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Japanese whisky have in United States?

Japanese whisky has an estimated audience of 1,510,001 people in United States, concentrated in California and Texas.

What is the gender split and age of Japanese whisky fans?

34.2% of Japanese whisky fans are female, 65.8% are male, with an average age of 38.3 years.

Which brands do Japanese whisky fans like most?

Japanese whisky fans show strongest brand affinity for Malt whisky (25.51×), Buffalo Trace Bourbon (49.98×), and JJ Watt (31.4×) over the country average.

Where do Japanese whisky fans live in United States?

Japanese whisky fans in United States are most concentrated in California (reach 309,201), Texas (reach 157,305), and New York (reach 131,596). These three regions account for the largest share of the active audience.

What other brands do Japanese whisky fans also like?

Beyond Japanese whisky itself, the audience over-indexes on Buffalo Trace Bourbon (49.98×), JJ Watt (31.4×), American whiskey (15.49×), and Diet food (9.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Japanese whisky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.