Japanese whisky Audience in Germany

Demographics of Japanese whisky fans

Audience persona

The typical Japanese whisky fan in Germany is more male, around 39.7 years old, with strong Quality Awareness tendencies and a notable affinity for Redbreast (whiskey).

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Japanese whisky audiences in other countries

• Japanese whisky — United States
• Japanese whisky — United Kingdom
• Japanese whisky — France
• Japanese whisky — Italy
• Japanese whisky — Spain
• Japanese whisky — Brazil
• Japanese whisky — Japan
• Japanese whisky — South Korea
• Japanese whisky — India

More Alcohol audiences in Germany

• Beer (10,287,936)
• Whisky (4,218,913)
• Gin (3,170,714)
• Rum (2,252,801)
• Scotch whisky (1,922,741)

Frequently asked questions

How many fans does Japanese whisky have in Germany?

Japanese whisky has an estimated audience of 283,590 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Japanese whisky fans?

31.8% of Japanese whisky fans are female, 68.2% are male, with an average age of 39.7 years.

Which brands do Japanese whisky fans like most?

Japanese whisky fans show strongest brand affinity for Redbreast (whiskey) (42.82×), lime (42.06×), and Whisky (11.28×) over the country average.

Where do Japanese whisky fans live in Germany?

Japanese whisky fans in Germany are most concentrated in Nordrhein-Westfalen (reach 61,632), Bayern (reach 49,982), and Baden-Württemberg (reach 34,387). These three regions account for the largest share of the active audience.

What other brands do Japanese whisky fans also like?

Beyond Japanese whisky itself, the audience over-indexes on lime (42.06×), Whisky (11.28×), Blended whiskey (16.27×), and Distilled beverage (6.45×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Japanese whisky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.